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Pickup prices rising at 2x industry average

We've said it before, but bears repeating: Pickup trucks are the financial engines of America's automakers. Good thing, then, that the segment is in rude health - in fact, Automotive News is suggesting that pickup truck sales are arguably healthier than they were pre-recession, even though the segment's volume is still significantly down from where it was before the bottom fell out of the US economy. That's because per-unit profits on full-size trucks are skyrocketing, outpacing the industry's average price increases by more than double since 2005. According to data from Edmunds, the average transaction price of a full-size pickup is now $39,915 - a heady increase over the $31,059 average price in 2005 - a gain of over 8 percent after inflation is factored in.
Just how important are trucks to automakers' bottom lines? Automotive News quotes a Morgan Stanley analyst as saying the Ford F-Series is responsible for 90 percent of the company's 2012 profits, and General Motors isn't far behind, with the Chevrolet Silverado and GMC Sierra twins chipping in about two-thirds of the automaker's earnings.
Automotive News points out that Detroit's automakers now have the money to invest in modernizing their full-size truck offerings, in part because they don't have the same overhead and legacy costs that pushed General Motors and Chrysler into bankruptcy. Certainly, the pickup segment has seen a lot of innovations as of late, including turbocharged V6s, coil-spring rear suspensions and active aero. Those improvements in important areas like fuel economy and ride comfort have given existing pickup buyers new reasons to upgrade. In addition, automakers are piling on the tech and luxury goodies, creating more and more high-content, high-profit models like the Ford F-150 King Ranch, Ram 1500 Laramie Longhorn and Chevrolet Silverado High Country (shown).

Auto Mergers and Acquisitions: Suicide or salvation?

We love the Moses figure. A savior riding in from stage right with the ideas, the smarts, and the scrappiness to put things right. Alan Mullaly. Carroll Shelby. Lee Iacocca. Andrew Carnegie. Steve Jobs. Elon Musk. Bart Simpson. Sergio Marchionne does not likely view himself with Moses-like optics, but the CEO of Fiat Chrysler Automobiles recently gave a remarkable, perhaps prophetic interview with Automotive News about his interest and the inevitability of merging with a potential automotive partner like General Motors. Marchionne has been overtly public about his notion that GM must merge with FCA. For a bit of context, GM sold 9.9 million vehicles in 2014, posting $2.8 billion in net income, while FCA sold 4.75 million units and earned $2.4 billion in net income, painting a very rosy FCA earnings-to-sales picture. But that's not the entire picture. Most people in the auto industry still remember the trainwreck that was the DaimlerChrysler "merger" written in what turned out to be sand in 1998. It proved to be a master class in how not to fuse two companies, two cultures, two continents, and two management teams. Oh, it worked for the two individuals at both helms pre-merger. They got silly rich. And the industry itself was in a misty romance at the time with mergers and acquisitions. BMW bought Rolls-Royce. Volkswagen Group bought Bentley, Bugatti, and Lamborghini, putting all three brands into their rightful place in both products and positioning. No marriages there, so no false pretense. Finally, Nissan and Renault got married in 1999. A successful marriage requires several rare elements in this atmosphere of gas fumes and power lust. But a successful marriage requires several rare elements in this atmosphere of gas fumes and power lust, the principle part being honesty. Daimler and Chrysler lied to each other. The heads of each unit, the product planners, and finance all presented their then-current and long-range forecasts to each other with less-than-forthright accuracy. Daimler was the far greater equal and no one from the Chrysler side enjoyed that. The cultures were entirely different, too, and little was done to bridge that gap. Which brings me back to the present overtures by Marchionne to GM. "There are varying degrees of hugs," Marchionne stated in the Automotive News piece. "I can hug you nicely, I can hug you tightly, I can hug you like a bear, I can really hug you." Seriously?

Samsung might buy Magneti Marelli, FCA's parts supplier

Automotive manufacturing is quickly changing as companies like Google and Apple move into the sector with new products and services. It should be no surprise that other tech companies are making moves to grab a piece of the pie. According to Bloomberg, Korean tech conglomerate Samsung is in talks to purchase major automotive parts supplier Magneti Marelli from Fiat Chrysler Automobiles. Bloomberg reports that the deal could be worth more than $3 billion. It seems that Samsung is interested in Magneti Marelli's lighting, in-car entertainment, and telematics businesses, but a full purchase of the company isn't off the table. The move would be Samsung's largest-ever purchase outside of South Korea. FCA has already started to branch out and partner with tech firms. The automaker is working with Google to build an autonomous version of the new Pacifica minivan. They hope to have the first batch on the road by the end of the year. Magneti Marelli currently supplies everything from lighting and instrument clusters for passenger vehicles to high-end electronic components for Formula One and MotoGP teams. The company, founded in Italy in 1919, employs around 38,000 workers. Although it's currently owned by FCA, in the past Magneti Marelli has worked with companies like Ford and Microsoft. The purchase could help further diversify Samsung and reduce its dependence on consumer electronics like phones and televisions. Samsung is the world's largest supplier of memory chips and TVs, but the company has taken a hit lately as sales of its smartphones have faltered. In order to keep up with rivals like Apple, the company will need to venture into new markets. Perhaps Samsung's phone expertise would translate to improved vehicle infotainment systems. FCA, on the other hand, is on an aggressive five-year plan aimed at doubling net income. CEO Sergio Marchionne is attempting to eliminate the company's debt, and selling off a major subsidiary could greatly help. A recent attempt at a merger with General Motors failed and further hurt the company's finances. FCA's stock price rose in response to the rumors of the Magneti Marelli sale. Both Samsung and FCA have declined to comment on the move. Related Video: News Source: Bloomberg Technology Rumormill Chrysler Fiat Technology FCA Samsung magnetti marelli