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Fiat Chrysler plans to speed up its product development

Fiat Chrysler is streamlining its global product development process in a bid to bring new or updated models to showrooms more quickly, reflecting heightened consumer expectations but also massive technological upheavals brought by things like electric vehicles, self-driving cars and ever more strident safety regulations. FCA recently announced plans to flatten its corporate product development structure across its global properties to reduce complexity, speed decision making and get products to the market faster than the years it can take today. It's similar to what Jim Hackett has been trying to do across town at Ford. FCA Chief Technology Officer Harald Wester, who is also executive chairman of Maserati, will oversee the reorganized product development unit. The company says it has already committed ˆ9 billion — nearly $10 billion at current exchange rates — toward its five-year plan to launch 30 new electrified nameplates globally, with plug-in hybrid versions of the Jeep Compass, Renegade and Wrangler due up first along with a full-electric Fiat car and commercial van. Maserati has also received a ˆ1.6 billion investment to bring about hybrid and battery-electric powertrains, plus Level 3 autonomous capabilities. “The industry has never experienced technological change at the pace we are now seeing,” CEO Mike Manley said in a statement. “So, weÂ’re unleashing the creative energy of our engineers and technical experts for the benefit of our customers and stakeholders worldwide.” One of the biggest changes is integrating powertrain and vehicle engineering, previously separate units, in a global process involving more collaboration and better deployment of resources. Engineering will also be supported by five centers of technical competence, including groups that will develop electronic architectures and another focused on advanced technologies. FCA says product development has previously been served by several different organizations that operated as regional sub-groups or standalone units. Left unmentioned is whether the merger with PSA Group, which will reportedly result in nearly 70 percent of all models produced by the two brands moving to just two PSA platforms, is helping to push the timeline on these changes. FCA is also making greater use of the Alfa Romeo Giorgio platform, planning it for the next-generation Jeep Grand Cherokee.

Chrysler launches new Ram ads and gears up for Super Bowl XLV [w/videos]

Perhaps no car company has made bigger splashes in the last two years at the Super Bowl than Chrysler, and the automaker's marketing chief, Olivier Francois, said today that he plans to be all over the big game again in February.
Last year, the company made an ad featuring Hollywood icon Clint Eastwood. The spot achieved viral status quickly when pundits charged that Eastwood's lines were politically motivated; meant to appeal to progressive voters/viewers favoring a second term for President Obama. In 2011, agency Wieden & Kennedy burst into the game with a now famous commercial featuring Eminem. Both ads have supported Chrysler's "Imported from Detroit" marketing platform.
Francois briefed reporters Monday at the Detroit Opera House while he also debuted a new series of ads for the Ram brand.

2022 Chrysler Pacifica Hybrid loses base Touring trim, starts at $48,255

The Chrysler Voyager is going fleet-only for 2022 while the standard 2022 Pacifica picked up some price hikes and some gains and losses in the equipment department. Time to dish on the 2022 Pacifica Hybrid, which, unsurprisingly, follows the majority of the non-hybrid Pacifica template. Mopar Insiders got info on pricing for the revisions Chrysler made to the lineup. The most important change to the overall Pacifica range, according to MI, is that model and option rationalization leaves just 53 combinations instead of the previous 3,550. That's way more than the Honda Odyssey at just seven permutations, but well behind the Toyota Sienna that has 206. The 3.6-liter Pentastar V6 and its eFlite variable transmission don't change, nor does the inability to spec all-wheel drive. What does get added are the new rear-seat reminder and Clean Air Filtration system that Stellantis is sprinkling throughout all its models. That filtration unit captures 95% of particulates in the air including bacteria, allergens, and pollen. The color palette goes the same way as on the non-hybrid Pacifica, dropping from 10 free colors to seven with just three free. Only Bright White, Brilliant Black, and Ceramic Grey will be no charge. Granite Crystal and the new Silver Mist, which replaces Billet Silver, will cost $95. Fathom Blue and Velvet Red will cost $395.   Product planners pulled the AWD option on the non-hybrid Pacifica Touring. For the hybrid, the Touring trim gets pulled completely, and in fact, it's already happened for the end of 2021. That makes the Touring L the new base model, and it makes this year's optional $995 Safety Sphere Group standard equipment for next year. That installs features like ParkSense for front, parallel, and perpendicular parking, and a 360-degree surround view camera. Conversely, the roof rack and side sunshades won't come as standard equipment anymore. MI says next year's MSRP will be $48,255 after the $1,495 destination charge. Comparing that price to the MSRP on Chrysler's 2021 configurator, next year's van will bring a $1,840 increase over 2021.  Next year's Limited trim will add the $1,895 Premium and Safety Sphere Group as standard equipment. The package adds the parking aids from above as well as a 19-speaker Harman Kardon audio system with a 760-watt amplifier. There's a change up top, though, this trim giving up its three-pane sunroof for a dual-pane sunroof, as well as shedding the side sunshades.