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Fiat GIF-based ads make our heads spin

Take a good, long look at the image above. Don't worry, it's completely real; you're not hallucinating. Would you believe that's an actual screencap from an actual ad commissioned by Fiat that's airing on actual television? Believe it.
The commercials started as a series of animated GIFs from The Richards Group for Fiat's Tumblr page, according to Adweek. Chrysler's Chief Marketing Officer reportedly liked them enough that he had them cut into ads for TV. The result is a combination of Internet meme heaven that includes the above horse mask and "Deal with it," animation, experimental filmmaking, cats, a person in a bunny suit twerking on a Fiat 500 and more general bizarreness.
Whatever your opinion on them, you have to admit that the advertising is certainly attention grabbing. Imagine looking up at the TV form your tablet to catch a glimpse of this weirdness. If you don't like them, Fiat is even giving people the chance to do a better job. Its Tumblr is open to submissions of new GIFs, which could lead to some very inappropriate and potentially hilarious results given the way that the Internet often works.

Chrysler's Hurricane engine detailed ahead of 2016 launch

We've been hearing distant rumblings about Chrysler's new Hurricane engine for some time now, but details have been hard to come by. Now, Automotive News is adding some specifics to the scuttlebutt, citing Chrysler documents. According to the industry publication, the Hurricane will blow onto the scene in 2016, but it's not an all-new engine. Rather, it will be rooted in the company's existing 2.0-liter four-cylinder Tigershark powerplant (shown above), albeit with "many new technologies to achieve excellent fuel economy."
It's not clear what sort of technologies Chrysler is referring to, but the Hurricane is expected to continue to use an aluminum block, and the finished product is expected to generate even better figures than the existing 2.0-liter's 160 horsepower and 148 pound-feet of torque (as found in the Dodge Dart). Automotive News notes that the updated 2.4-liter Tigershark debuting in the entry-level 2014 Jeep Cherokee has its basis in the 2.0-liter lump, but unlike the smaller engine, it's been fitted with MultiAir2 electrohydraulic variable valve timing to realize 184 hp and 171 lb-ft and greater efficiency.
Perhaps the Hurricane will incorporate the latter in its bag of tricks? Either way, we're hoping for a more generous torque curve than the what's in the current 2.0-liter Tigershark, which is something of a slug in the Dart - even for a base economy compact.

Fiat To Pay $3.65 Billion For Remaining Chrysler Shares

Italian automaker Fiat SpA announced Wednesday that it reached an agreement to acquire the remaining shares of Chrysler for $3.65 billion in payments to a union-controlled trust fund. Fiat already owns 58.5 percent of Chrysler's shares, with the remaining 41.5 percent held by a United Auto Workers union trust fund that pays health care bills for retirees. Under the deal, Fiat will make an initial payment of $1.9 billion to the fund, plus an additional $1.75 billion upon closing the deal. Chrysler will also make additional payments totaling $700 million to the fund as part of an agreement with the UAW. The deal is expected to close on or before Jan. 20, according to a statement from Chrysler. Sergio Marchionne, CEO of both Fiat and Chrysler, has long sought to acquire the union's shares in order to combine the two companies. "The unified ownership structure will now allow us to fully execute our vision of creating a global automaker that is truly unique in terms of mix of experience, perspective and know-how, a solid and open organization," Marchionne said in a statement issued by Turin, Italy-based Fiat. The deal eliminates the need for an initial public offering of the union fund's stake, which analysts had previously valued at $5.6 billion. Fiat went to court last year seeking a judgment on the price, but the trial date was set for next September. Marchionne can't spend Chrysler's cash on Fiat's operations unless the companies merge. In recent months he made it clear that he preferred to settle the dispute without an IPO, but filed the paperwork for the offering in September at the trust's request. Chrysler's profits have helped prop up Fiat on the balance sheet as the Italian automaker struggles in a down European market. The Auburn Hills, Mich., automaker earned $464 million in the third quarter on U.S. sales of the Ram pickup and Jeep Grand Cherokee, its ninth-straight profitable quarter. The results boosted Fiat, which earned $260 million in the quarter. Without Chrysler's contribution, Fiat would have lost $340 million. UAW/Unions Chrysler Fiat