2001 Chrysler Sebring Convertible Lxi 72,317miles 2.7ltr 6cyl W/air Highbidwins on 2040-cars

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What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

1990 Chrysler Imperial is a forgettable American luxury sedan

MotorWeek's Retro Review series often lets us be nostalgic about vehicles from the '80s and '90s, but this time the show looks back on the 1990 Chrysler Imperial. With atrocious styling and middling performance, it might be better that we collectively forget about this luxury sedan. When this Imperial hit the scene, the BMW 7 Series and Mercedes-Benz S-Class were entrenched in the luxury sedan segment. Japanese automakers like Lexus and Infiniti were also making waves. The Chrysler just seems old fashioned compared to the rest, and its landau roof didn''t fit the competition's modern styling. MotorWeek also complains of poor craftsmanship and bad visibility out of the back. A 3.3-liter V6 with 147 horsepower doesn't provide much acceleration, either. Chrysler understood the demands of its aging customers for the Imperial. The sedan didn't offer anything class-leading, but there were a comfy seats and a floaty suspension to get drivers around town. In the modern world of luxury vehicles, which bristle with active safety tech and advanced infotainment system, the Imperial seems like a dinosaur. Watch Motorweek's clip to get a better understanding why there's not much nostalgia for this American sedan. Related Video:

A Chrysler LeBaron Town & Country with 12,000 miles is up for auction

A hundred years ago, the LeBaron name was among America's top luxury nameplates, so when we heard that auction house R.M. Sotheby's was auctioning one off, we immediately thought of one of the coachbuilt Imperial-branded classics that competed with the highest-order Gatsby-era Cadillacs and Lincolns. What we found instead, however, was arguably even better. It's a 1985 Chrysler LeBaron Town and Country convertible, the one most of us know from when "Back to the Future" was still in theaters, complete with faux wood paneling. This has strong nostalgic value, especially as one of my best grade-school friends' mom had one, and I always felt like a celebrity to get picked up from school with the top down. While the LeBaron name may have fallen from grace by then, becoming the entry-level Chrysler offering, the T&C droptop was the most glamorous of the midsize K-cars. Did the Plymouth Reliant or Dodge Aries have acres of plastic timber applique on their flanks and four words (five if you count "Le" as its own) in their model names? Hell no. It may have been powered by a 2.6-liter Mitsubishi Astron engine, but the front-driver was pure Americana. K-cars were as common in the 1980s as RAV4s are today, and the K platform was largely responsible for saving Chrysler from bankruptcy. Nothing from Ford, GM, Germany or Japan came close, then-CEO Lee Iacocca said, and, "If you can find a better car, buy it!" he would threaten. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Beyond that, the LeBaron was the steed that carried Neal Page and Del Griffith cross-country in time for Thanksgiving dinner in Planes, Trains and Automobiles. Esteemed LeBaron T&C owners counted Iacocca himself, Frank Sinatra (a wagon, even!), and if George Costanza is to be believed, Jon Voight. For a car that sold over 2 million examples, the "wood"-sided Town and Country convertible variant was rare. Chrysler made only 1,105 of them, and this particular example has a claimed 12,345 miles on the clock. The color is gold, Jerry, gold! And given what we known in hindsight about their build quality, you're not likely to find a better one. According to its CarFax report, the LeBaron was purchased new in Vermont, where it resided until 2004 when it was sold to a new owner in West Virginia. Five years later, it made its way to a dealer in Utah.