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Stellantis pledges $2.8 billion investment in Canadian plants

Stellantis has re-upped its commitment to two pivotal Canadian factories. The Brampton Assembly Plant, where the Chrysler 300, Dodge Charger and Dodge Challenger are built, and the Windsor Assembly Plant, where the Chrysler Pacifica minivan is made, will receive a $2.8 million investment in the coming years.  The announcement came as welcome news for Brampton, as the plant's future was very much in doubt. The company had only promised to build the three models, sharing an aged platform, through 2023. Now the future is more clear. Stellantis will begin retooling the facility in 2024 once production of the muscle car trio winds down. When it comes back online in 2025, it will produce "at least one all-new electric model". It will also serve as the production facility for an all-new flexible architecture, but which models it will support were not disclosed. As for Windsor, retooling will begin in 2023. Stellantis didn't say when it would finish, but that it would be home to a "new multi-energy vehicle (MEV) architecture that will provide battery-electric (BEV) capability for multiple models." Both plants are expected to return to a three-shift schedule after layoffs at the plants dropped them down to two shifts. The reaffirmation of investment in Canada follows last month's announcement that Stellantis and LG Energy Solution would establish a $4.1 billion joint venture to make battery packs for electric vehicles. The project is being billed as Canada's first large-scale lithium-ion battery plant. In addition, Windsor's Automotive Research and Development Centre (ARDC) will now become North America's first battery lab. Stellantis is expanding the site by 100,000 square feet, where engineers will conduct R&D into BEV, PHEV and HEV cells, modules and battery packs. Stellantis North America Chief Operating Officer Mark Stewart said, "These investments reaffirm our long-term commitment to Canada and represent an important step as we move toward zero-emission vehicles that deliver on our customers’ desire for innovative, clean, safe and affordable mobility.”  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Chrysler shows off new 'Synthesis' cockpit demonstrator at CES

As auto enthusiasts, we get used to seeing vehicle exteriors teased endlessly while interiors often remain under wraps until the very last second. And then once a year, CES happens and our focus shifts briefly to glimpses of arguably the single most important part of a car for most drivers: the many touch points between man and machine. Chrysler will be among those offering in-person demonstrations of its vision for future tech, and in this case, a little bit more.  Chrysler says it will be the standard-bearer for the company's forthcoming AI-based technologies that can both adapt to driver preferences and automate certain functions — up to and including driving. Chrysler is calling it "Advanced Technology For Real Life" and says it will "create smooth, efficient and connected experiences between the customer and the vehicle." This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Chrysler Synthesis Cockpit Demonstrator at CES 2023 The demonstrator itself shows off the next generation of interior materials ("vegetable-tanned, suspended seats wrapped with an arctic upcycled chrome-free soft trim embellished by a unique constellation-style perforation") and design themes. Chrysler calls it "Harmony in Motion," but rest assured that it will remain stationary for all of its demonstrations. Its simulation is meant to represent a day in the life of a typical owner. It optimizes the day's drive routes, coordinates with other smart ecosystems (home, phone, etc.) and even takes the wheel to allow for multi-tasking (simulating level 3 self-driving).  Check it out at Chrysler's booth starting tomorrow, Jan. 5.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Chrysler Unveils Airflow Concept

Wish you had a world-famous auto exec give your commencement speech? Watch this

We've seen some pretty great commencement speeches over the years. There was Steve Jobs' incredibly inspiring Stanford address in 2005, John Stewart's insightful speech to the graduating class of William and Mary in 2004 and Steven Colbert's hilarious 2011 address at Northwestern, but automotive executives aren't strangers to honorary degrees. Former General Motors CEO Rick Wagoner spoke at Virginia Commonwealth University in 2011, and Chrysler CEO Sergio Marchionne recently gave the keynote at Walsh College's 100th Commencement Ceremony. The executive knows a thing or two about success and following one's beliefs to fulfillment.
"I constantly encourage my co-workers at Fiat and Chrysler to go beyond the cliche and the conventional to try new approaches and change perspective each and every day," Marchionne said. "I exhort them not to repeat the same things, the same approaches, and I remind them they are indeed free. The freedom I am talking about is something inside you. It is determined by how open minded you remain, how receptive you are to the new and to the different, to the infinite possibilities that present themselves even if you don't go looking for them or could never have imagined. Being free means that you have the strength not to be conditioned by what others want you to do or by what may seem to be the easiest choice."
Amen to that. You can check out the brief press release on the address below as well as a video of a few highlights from the speech.