Custom 4 Dr. Convertible, Pt Cruiser, 5 Spd. on 2040-cars

Auto blog

Bob Dylan to star in Chrysler Super Bowl spot [w/videos]

Billboard reports that Bob Dylan will be working with Chrysler again, this time starring in a Super Bowl ad expected to showcase the company's new 200 sedan. The rock icon first tied up with the Chrysler Group late last year when a commercial for the new 2014 Jeep Cherokee used Dylan's unreleased cover of Blind Willie Johnson's "Motherless Children" for its soundtrack.
The last big-game commercial for the 200 used Eminem in 2011 to introduce us to the outgoing 200 and the tagline-turned-mini-movement, "Imported from Detroit." Since then, Clint Eastwood, Berry Gordy, Jr., and America's farmers have taken turns impressing us with Chrysler Group's wares. It isn't yet known what song will be used for the spot. Speaking of the coming ad, company CEO Sergio Marchionne said, "Someone made the comment to me that I had the right commercial in 2011 and the wrong car. I think we now have hopefully the right commercial and the right car."
It's not Dylan's first outing with a carmaker, having starred in a spot to promote the Cadillac Escalade in 2007. Nor will it be the only Dylan music we get during the Super Bowl, the singer having licensed a track that's used in a one-minute commercial for Chobani Greek yogurt.

Wish you had a world-famous auto exec give your commencement speech? Watch this

We've seen some pretty great commencement speeches over the years. There was Steve Jobs' incredibly inspiring Stanford address in 2005, John Stewart's insightful speech to the graduating class of William and Mary in 2004 and Steven Colbert's hilarious 2011 address at Northwestern, but automotive executives aren't strangers to honorary degrees. Former General Motors CEO Rick Wagoner spoke at Virginia Commonwealth University in 2011, and Chrysler CEO Sergio Marchionne recently gave the keynote at Walsh College's 100th Commencement Ceremony. The executive knows a thing or two about success and following one's beliefs to fulfillment.
"I constantly encourage my co-workers at Fiat and Chrysler to go beyond the cliche and the conventional to try new approaches and change perspective each and every day," Marchionne said. "I exhort them not to repeat the same things, the same approaches, and I remind them they are indeed free. The freedom I am talking about is something inside you. It is determined by how open minded you remain, how receptive you are to the new and to the different, to the infinite possibilities that present themselves even if you don't go looking for them or could never have imagined. Being free means that you have the strength not to be conditioned by what others want you to do or by what may seem to be the easiest choice."
Amen to that. You can check out the brief press release on the address below as well as a video of a few highlights from the speech.

Chrysler recalls 2013 Ram pickups, 2014 Jeep Grand Cherokee

Chrysler's spate of successful products is about to be marred by a trio of recalls. The Pentastar is recalling 51,477 Ram trucks and Jeep SUVs. According to the National Highway Traffic Safety Administration, there have been no reported accidents, injuries or deaths related to the affected vehicles.
The largest action covers the Ram 1500, which is seeing 45,961 trucks being recalled. Models built between June 26, 2012 and February 5, 2013 are being recalled due to a potential software issue in the electronic stability control. Apparently, the system can be randomly deactivated upon vehicle startup.
Chrysler is also recalling 4,458 2014 Jeep Grand Cherokee models. Covering everything but the SRT models, the potentially defective SUVs were built between January 14 and March 20, 2013. This recall focuses on "premium headlights," which means cars equipped with LED running lights. During the switch from the bright daytime running lamp setting to the low-intensity parking light setting, an electrical spike can cause one of the Jeep's computers to go into a safe mode, turning off the LEDs. This violates Federal Motor Vehicle Safety Standards.