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Auto Mergers and Acquisitions: Suicide or salvation?

We love the Moses figure. A savior riding in from stage right with the ideas, the smarts, and the scrappiness to put things right. Alan Mullaly. Carroll Shelby. Lee Iacocca. Andrew Carnegie. Steve Jobs. Elon Musk. Bart Simpson. Sergio Marchionne does not likely view himself with Moses-like optics, but the CEO of Fiat Chrysler Automobiles recently gave a remarkable, perhaps prophetic interview with Automotive News about his interest and the inevitability of merging with a potential automotive partner like General Motors. Marchionne has been overtly public about his notion that GM must merge with FCA. For a bit of context, GM sold 9.9 million vehicles in 2014, posting $2.8 billion in net income, while FCA sold 4.75 million units and earned $2.4 billion in net income, painting a very rosy FCA earnings-to-sales picture. But that's not the entire picture. Most people in the auto industry still remember the trainwreck that was the DaimlerChrysler "merger" written in what turned out to be sand in 1998. It proved to be a master class in how not to fuse two companies, two cultures, two continents, and two management teams. Oh, it worked for the two individuals at both helms pre-merger. They got silly rich. And the industry itself was in a misty romance at the time with mergers and acquisitions. BMW bought Rolls-Royce. Volkswagen Group bought Bentley, Bugatti, and Lamborghini, putting all three brands into their rightful place in both products and positioning. No marriages there, so no false pretense. Finally, Nissan and Renault got married in 1999. A successful marriage requires several rare elements in this atmosphere of gas fumes and power lust. But a successful marriage requires several rare elements in this atmosphere of gas fumes and power lust, the principle part being honesty. Daimler and Chrysler lied to each other. The heads of each unit, the product planners, and finance all presented their then-current and long-range forecasts to each other with less-than-forthright accuracy. Daimler was the far greater equal and no one from the Chrysler side enjoyed that. The cultures were entirely different, too, and little was done to bridge that gap. Which brings me back to the present overtures by Marchionne to GM. "There are varying degrees of hugs," Marchionne stated in the Automotive News piece. "I can hug you nicely, I can hug you tightly, I can hug you like a bear, I can really hug you." Seriously?

2022 Chrysler 300 gains a little, loses a little

Like an old player who will do anything to keep playing the game, the Chrysler 300 returns in 2022 to limp through another round in the sales arena. No one will be surprised to find out Chrysler doesn't have much in mind for the sedan that still stands out for being unlike segment competitors. The Touring, Touring L, and S trims carry over, and they all stick with Uconnect 4C on an 8.4-inch touchscreen, not the upgraded Uconnect 5 infotainment introduced this year that even the fleet-only 2022 Voyager gets. They are also fitted with the new air filtration system going into every Chrysler product, which removes 95% of particulates from the air. Otherwise, the entry-level model goes untouched. The Touring L gets the $995 Sport Appearance Package as standard equipment next year, which gussies the four-door up with a performance front fascia in body color with Black Noise badges, black pockets in the headlights, LED fog lamps, black LED taillights, black chrome moldings and 20-inch Black Noise wheels instead of the standard 18-inchers in polished aluminum.  Next year's 300S makes the Popular Equipment Group standard equipment, an option that costs $3,495 on the 2021 model. This includes navigation, a dual-pane sunroof, and nine-speaker Alpine audio with a 506-watt amplifier, surround sound and a sub in the trunk.   The $1,995 Comfort Group hold steady on the options list next year, its 15 features increased with the addition of a new alarm system.  Chrysler's trimmed other options that were available on the current model year before the order books closed this month. Amethyst and Canyon Sunset exterior colors are gone, so too is the Driver Convenience Group and its universal garage door opener. Mopar Insiders says the only interior choices next year will be Black, and Black with Linen, which would mean the retirement of Black Smoke and Radar Red. Production for the 2021 models will continue until December at the latest. The 2022 sedans are expected on dealer lots early next year. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Chrysler 300C gets Sport Appearance Package option

In 2017, Chrysler added the option of a Sport Appearance Package to the sporty trim level of the 300 sedan, the 300S. The package added trim pieces from the hot-blooded 300 SRT sedan that we don't get in the U.S., namely the front fascia with LED foglights and SRT-style side skirts. Mopar Insiders reports that as of this month, the same upgrade is available on the top-level 300C trim as the Performance Appearance Package. Whereas the Sport Appearance Package on the V6-powered S model costs $1,795; the 300C's Performance Appearance Package is said to cost $695. We're sure Chrysler knows this isn't the performance upgrade that U.S. 300 buyers want. For reasons best known inside Chrysler, only Australia, New Zealand, and the Middle East get the 300 SRT and its 6.4-liter V8 with 469 horsepower and 469 pound-feet of torque, limited-slip differential, Bilstein dampers, and Brembo brakes. It's possible the absence of the 300 SRT here is because Chrysler wants North American audiences to see Dodge as the performance brand. At this point, however, anyone intending to buy a 300 should be happy the four-door is still on sale. The model is eight years old and hasn't been the subject of anything close to hard news since last September. That's when Automotive News Canada said the car would die in 2020 to make room for the six-passenger Portal concept. The last hard nugget before that was in 2016, when the late Sergio Marchionne told Reuters the 300 could go front-wheel drive on the Pacifica platform — a fate arguably worse than killing the car. Now all we have is rumor and speculation, such as when Road & Track writes a "major refresh [is] ... supposedly being planned already," and sees a possibility that the 300/Charger/Challenger trio live into the next decade. The moral of the story is: The 300's irons could be as hot as they're ever going to get right now. FCA hasn't announced the upgrade package, but Mopar Insider says dealers can get it right now, order code AJU.