2008 Chrysler Pt Cruiser Lx on 2040-cars

Auto blog

Chrysler and Google launch virtual 200 factory tour [w/video]

Google is no stranger to showing off some of the most interesting automotive destinations in the world, like the museums for Lamborghini and Ducati, or even a Tesla showroom. However, it's taking that technology even further with a new, in-depth look of the Sterling Heights Assembly Plant where the Chrysler 200 is made. Unlike these earlier online excursions, the new Chrysler factory tour is a fully guided experience that includes several 360-degree videos explaining many parts of the production process.
"Just as we pioneered a completely new Chrysler 200, we are pioneering a new way for consumers to research a vehicle. The Factory Tour is an opportunity for us to prove to consumers that the all-new 2015 Chrysler 200 is not one ever built before," said Olivier Francois, Chrysler's chief marketing officer, in the company's release.
Chrysler was already pretty proud of its nearly $1 billion in recent updates to the Sterling Heights factory having released a look at the 200's assembly process earlier this year. However, the new Google tour goes far deeper by including 12 videos, and between highlighted stops, viewers can swing the camera all over to get a full view of the action. The whole thing is an intriguing way to show the way a modern car gets built.

Is Chrysler's 'America's Import' campaign outdated or offensive? [w/poll]

Chrysler launched its America's Import campaign with a splashy ad during the Super Bowl starring Bob Dylan and featuring a whole bunch of patriotic imagery that included Marilyn Monroe, James Dean, factory employees and, of course, the city of Detroit. Since then, the brand has followed the original spot with even more ads using the same tagline. Not everyone is pleased, it seems, including The Detroit Free Press auto critic Mark Phelan, who's fed up with the marketing. In an editorial for the newspaper, Phelan claims that it's insulting to the US auto industry and its workers.
"The phrase 'America's import,' with its suggestion that 'import' equals 'better,' feels terribly dated, a relic of the 1980s. It's the rhetorical equivalent of hanging a pastel-hued 'Miami Vice' poster on your office wall," writes Phelan in the piece. Also, since some of the brand's cars are made in Canada, the line isn't even entirely true, he claims. Phelan goes on to praise the company's earlier Imported from Detroit commercials for getting the right message across and showing pride in the city.
While "America's Import" might be the tagline for Chrysler's ads, it's not the whole message. Subsequent ads keep the hard-working, patriotic imagery from the original Super Bowl spot but put a bigger emphasis on the Chrysler 200 that the commercials are meant to sell.

Six arrested from chop shop linked to Dream Cruise thefts

The spirit of this year's Woodward Dream Cruise was dampened after a rash of car thefts were reported. The vehicles included a 1966 Chrysler 300 Deluxe, a 1966 Chevrolet Corvette, and a replica of the 1971 Chevrolet Camaro owned by the founder of Papa John's Pizza. While these thefts outraged the collector car community, that same tight-knit group is now breathing a sigh of relief, as those responsible are behind bars. Detroit Police arrested six people – three adults and three teens – on Thursday, September 17, in connection with a chop shop operation linked to the collector car thefts. According to The Detroit News, one suspect is still at large. There's concern among Dearborn police that the same group responsible for the Dream Cruise thefts boosted some vehicles from a Ford factory. While the Camaro was recovered mostly whole and found in a giant bush on Detroit's west side, the fate of the Corvette or Chrysler has not been made known. Here's hoping these classic cars make it back into their rightful owner's garages soon. News Source: The Detroit NewsImage Credit: Jerry S. Mendoza / AP Government/Legal Chrysler Classics