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Ten of the greatest Super Bowl car commercials of all time

With an average of over 100 million viewers each year, the Super Bowl always has advertisers bringing out the big guns. And for those among us who don't know the difference between a safety and a touchback, those commercials can be one of the most compelling aspects of the annual ritual. Car companies, in particular, have a long history of making the most of the huge Super Bowl audience by debuting some of the most memorable advertisements that have ever aired on television. So, in preparation for the new batch we'll be seeing this coming Sunday, here's a collection of our favorites from the past. 10. Audi – The Godfather When Audi created this homage to the quintessential gangster movie to promote its newest sports car, the company managed to make a commercial that was simultaneously funny, a little bit disturbing, and most importantly memorable. 9. Maserati – Strike This one might start out slow, but it delivers not only with the wicked sound of the third-generation Ghibli's engine, but with an interesting message about hubris in the auto industry as well. 8. Nissan 300ZX Twin-Turbo – Dream Directed by none other than Ridley Scott (Blade Runner, Alien), this dystopian spot has centers around a narrator who explains that in his dream the bad guys are unable to catch him despite their best efforts by way of street bikes, race cars, and supersonic jets. While the twin-turbocharged 300ZX car was certainly a performance powerhouse to be reckoned with in its day, the concept and execution of this one does come off a little bit campy now – but in a good way. Then again, it is a dream, after all. 7. General Motors – Robot This one is unique in that it's genuinely depressing on a profound level. Who would've thought that the simulated suicide of a lovable, anthropomorphic car-building robot who has fallen on hard times could be such a downer? 6. Nissan – With Dad Although the debut season of its new LMP1 racer didn't exactly turn out how the team hoped it would, there's no denying that Nissan's depiction of a strained father-and-son relationship that eventually leads to redemption (and the introduction of the 2016 Maxima) tugs at the heartstrings. 5. Volkswagen – Big Day A surprisingly poignant advert, this one might be low on dialogue but it certainly gets its message across. And just as the dramatic soundtrack begins to lull the viewer into a sense of security, our expectations are upended. 4.

Ralph Gilles talks minivans, Millennials, mobility, and kissing Alfa Romeos

We sat down with Ralph Gilles, the global head of design for Fiat Chrysler Automobiles, at the 2017 Detroit Auto Show. The veteran stylist has worked for the company for 25 years, and oversees the design of all of the products in the FCA portfolio – everything from mobility pods to Maseratis. This serves Gilles just fine, as his personal automotive interests are exceedingly diverse. The FCA stand was unusually quiet (until Vice President Joe Biden stopped by at the end of our time there) and Gilles was willing to weigh in on a wide range of subjects. Autoblog: We're seeing all of these autonomous mobility pods like Portal being presented at auto shows like CES or NAIAS, but we're not seeing any adoption of this kind of small vehicle in the market. What's your perspective on our pod-like autonomous future versus our truck-centric present? Ralph Gilles: Obviously I pay attention to the industry as much as your readers and yourself, and everyone has a take on the future. We had a debate, we could have done a supercar or something for pure sex appeal [ apparently that's also in the works], but we chose something practical, to really look at the future in a different perspective. We have these Millennials, a huge swath of people born between 1982 and 2004, and the oldest ones are turning 35 right about now, and a lot of them are having families later in life but when they have them they have a little more buying power, so it makes for an interesting cocktail. The one stipulation we had on the Portal project was that everyone had to be a Millennial to be on the team. So that excluded me, I had more of a coach role on the team. And to your point, the Portal in its current state as you see it is not going to be on the road tomorrow. But there's a lot of ideas, a lot of connectivity ideas, a lot of styling ideas, even lighting and technologies that will absolutely find their way into vehicles in the next few years. AB: Being a Detroiter, all of this attention we've had recently in Vegas, CES – I heard that they're maybe going to be running the show at the same time next year. Do you feel a little protective of the Detroit Show? RG: Yeah, it's something to watch. I hope it's not an aggressive thing on their part, by moving the shows on top of each other. They're both important shows. CES, I've been going to for the last five years, and it's changing. There's a lot more automotive content, but there are a lot more start-ups too, and it's interesting to watch.

How the demise of Lincoln's Town Car has kick-started a limo revolution

The deaths of the Ford Crown Victoria and the Lincoln Town Car have meant overhauls of three high-profile American fleets: police, taxi and livery car. Just as police fleets are more open to considering other options and a Nissan van is the new face of the NYC taxi, livery car companies are looking at replacements for the Town Car beyond The Blue Oval. Ford, via Lincoln, has made an MKT Town Car (pictured), but an article in the Detroit News claims "it has failed to win over most of the big limousine companies." The upstarts trying to move in include livery and limo editions of the Cadillac XTS, and livery specifications of the Toyota Avalon and Chrysler 300.
Each of those challengers, however, faces challenges. The Town Car was a workhorse, American, rear-wheel-drive sedan with plenty of rear legroom. Cadillac has been in the livery space before but with decontented models that were about selling the brand, not its luxury. It is taking the opposite approach with the XTS, pointing out that its livery edition is "contented in the upper half of the XTS range." Still, the CEO of Michigan's largest livery company says "it's quite a bit smaller than what we're used to," and he also prefers rear-wheel drive.
The Chrysler 300 is rear-wheel drive, and American, which matters to some companies, but Chrysler hasn't yet revealed the livery package for it. The livery Avalon marks Toyota's first time getting into that business in the US, a natural step after having done so well with taxi clients and with the Town Car out of the way. Still, the livery client is a different to taxi buyers, so the Avalon could face other soft-touch hurdles.