2006 Chrysler Pt Cruiser,convertible Gt on 2040-cars

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Chrysler to veer away from 'Imported From Detroit' message?

Claim some ground, control that ground and then expand. Chrysler, wandering the Earth like Kane from Kung-Fu when it came to brand message after the bailouts, pulled off the first two feats in only 120 seconds when its "Imported from Detroit" commercial aired during the 2011 Super Bowl. Two years later and now that the brand has a center in the minds of consumers, the Chrysler Group's head of marketing, Olivier Francois, says it's time to move away from the "Detroit" component of that slogan and express the "Imported" aspect.
It is, more precisely, about positioning Chrysler as genuine competition for imports and not Ford or General Motors, but rather Toyota on quality or Audi on technology. A report in Forbes said that Francois not only "wants to attract import owners to Chrysler vehicles by focusing on quality, technology, fuel economy and style," but to "take back the lead in these four things." That is the new understanding he wants people to infer from the idea of Detroit - that the nation's car capital isn't just a patriotic rallying point but a lively competitor for established giants.
Chrysler has been running ads that no longer refer to Detroit, and recent efforts have linked a specific character to each brand - like Jenny with Jeep and Steven with the Chrysler 300 - to create brand separation. Francois hasn't detailed what he plans to do to bolster Chrysler's upscale pretensions, but his efforts would be helped by CEO Sergio Marchionne loosing the pursestrings and the arrival of strong new product.

LH, like new: 1994 Chrysler Concorde on eBay Motors has just 987 miles

Autoblog may receive a share from purchases made via links on this page. Pricing and availability are subject to change. The fortunes of Chrysler Corporation have been on a roller coaster going back decades. If we look to the recent past, one particularly dramatic renaissance occurred in the early-to-mid 1990s. That's when Chrysler emerged from more than a decade of peddling K-car-based products to field a dramatically styled modern new lineup. The headline vehicle for that turnaround was the company's trio of LH-platform cars, among them the Chrysler Concorde. To get a sense of exactly what that car was like, we can't imagine there's a better example than this 1994 Chrysler Concorde for sale right now on eBay Motors. The Concorde was introduced for 1993 alongside the Dodge Intrepid and the Eagle Vision (remember Eagle division?). The cars introduced a new "cab-forward" architecture that instantly made the big sedans' competitors look old. Impressed by the LH sedans' spacious interiors and competent handling, and enthralled with brash-talking, cigar-chomping Chrysler executive Bob Lutz, the automotive media heaped praise on the trio. The LH cars were Automobile Magazine's Automobile of the Year for 1993, and the Concorde ended up on Car and Driver's 10 Best lists in '93 and '94. This second-year Concorde, finished in period-appropriate two-tone exterior with contrasting-color lower cladding, is a time warp. Check out the blue cloth interior, the mesh alloy wheels, and the Infinity cassette stereo. Incredibly, this show car shows just 987 miles on the clock, and the condition certainly seems to support that odo reading. At this writing, the car is at $7,600 after just two bids. The reserve, however, has not been met. There are still a few more days to go in the auction, so it remains to be seen how the market values a top-flight Concorde. Will these Lutz-era Chryslers someday get their due? If so, the time to buy might be now. Check out the commercial below, to see how Chrysler pitched the '94 Concorde when it was new: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Fiat Chrysler expands Takata airbag recall to 3.3M vehicles

Fiat Chrysler Automobiles is expanding its recall of vehicles equipped with Takata airbags, moving beyond Florida, Hawaii, Puerto Rico and the US Virgin Islands to the greater US, as well as Mexico, Canada and beyond. The affected vehicles, some 3.3 million in total, were built between 2004 and 2007, with many models, including the Dodge Ram 1500, 2500 and 3500, Durango and the Chrysler 300, having been affected by Chrysler's previous recall. Despite the somewhat alarming nature that comes with a recall of this many vehicles, it seems that Chrysler is moving more out of an abundance of caution (and federal pressure) than anything else, saying: "Neither FCA US, nor Takata Corporation, the supplier, has identified a defect in this population of inflators. These components also are distinct from Takata inflators cited in fatalities involving other auto makers. More than 1,000 laboratory tests have been performed on these components. All deployed as intended, but FCA US continues to study the suspect inflators, which are not used in the Company's current production vehicles." Owners of affected vehicles will be notified and asked to report to dealers for a free replacement driver's side airbag. Scroll down for the official press release from FCA. Statement: Global Air-Bag Inflator Replacement December 19, 2014 , Auburn Hills, Mich. - FCA US LLC will replace driver's-side air-bag inflators in an estimated 3.3 million older-model vehicles worldwide, in an expansion of an ongoing regional field action. Neither FCA US, nor Takata Corporation, the supplier, has identified a defect in this population of inflators. These components also are distinct from Takata inflators cited in fatalities involving other auto makers. More than 1,000 laboratory tests have been performed on these components. All deployed as intended, but FCA US continues to study the suspect inflators, which are not used in the Company's current production vehicles. Outside of Florida, one of the areas covered by the original action, no FCA US vehicle has been linked to an air-bag deployment of the type that has raised public concern. Nevertheless, the Company is replacing the Takata components tied to that concern. FCA US is aware of one related injury involving one of its vehicles, an older-model sedan. It occurred in a southern Florida region marked by persistent, high, absolute humidity – a condition believed to be a contributing factor in the air-bag deployments under investigation.