2001 Chrysler Customized Pt Cruiser Limited Wagon 4-door 2.4l on 2040-cars

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Chrysler launches new Ram ads and gears up for Super Bowl XLV [w/videos]

Perhaps no car company has made bigger splashes in the last two years at the Super Bowl than Chrysler, and the automaker's marketing chief, Olivier Francois, said today that he plans to be all over the big game again in February.
Last year, the company made an ad featuring Hollywood icon Clint Eastwood. The spot achieved viral status quickly when pundits charged that Eastwood's lines were politically motivated; meant to appeal to progressive voters/viewers favoring a second term for President Obama. In 2011, agency Wieden & Kennedy burst into the game with a now famous commercial featuring Eminem. Both ads have supported Chrysler's "Imported from Detroit" marketing platform.
Francois briefed reporters Monday at the Detroit Opera House while he also debuted a new series of ads for the Ram brand.

2019 Chrysler Pacifica and Dodge Grand Caravan 35th Anniversary Editions debut in Chicago

Just ahead of the 2019 Chicago Auto Show, FCA revealed a pair of special editions to commemorate the 35th anniversary of the original Dodge Caravan and Plymouth Voyager. The 2019 Chrysler Pacifica, Pacifica Hybrid and Dodge Grand Caravan 35th Anniversary Edition models will make their full debut this week sporting special badging and paint. Since the original 1984 models debuted, Chrysler has sold more than 14.6 million minivans around the world. Chrysler introduced the original Caravan and Voyager in late 1983. The pair shared much with Lee Iacocca's storied K-platform. K-based models such as the Dodge Omni and Plymouth Horizon helped turn around Chrysler's fortunes in the early '80s. Likewise, the Caravan and Voyager were a huge success and provided the template for modern minivans including the Honda Odyssey and Toyota Sienna. The Pacifica and Grand Caravan 35th Anniversary Editions both come with an all-black interior featuring Cranberry Wine accent stitching on the seats, steering wheel, door trim, instrument panel bezels and door handles. There's also a 35th Anniversary logo on the floor mats plus badges on the grille and liftgate. The package is available on Pacifica Touring L, Touring L Plus and Limited trims, including hybrid models. An optional S package (blacked out trim) can be added to any 35th anniversary Pacifica. The anniversary package can be added to Grand Caravan SE and SXT models. The anniversary package will be available sometime this summer.

November U.S. new car sales mixed as automakers deepen discounts

DETROIT — Major automakers posted mixed U.S. November new vehicle sales on Friday and predicted a competitive December as they rushed to sell vehicles and boost their numbers before 2017 ends. Automakers are trying to sell down 2017 model-year vehicles, offering high discounts to consumers as the year-end nears. In 2016, the industry reported record annual sales of 17.55 million units. According to consultancies J.D. Power and LMC, discounts have been above 10 percent of the average transaction price for 16 of the past 17 months, a level experts say is unhealthy and unsustainable. The November sales results come as the National Automobile Dealers Association said on Friday it expects new vehicle sales to decline to 16.7 million units in 2018, after dropping to 17.1 million for the full year in 2017. If that forecast comes true, the race to move new vehicles off dealers' lots will only intensify next year. Brandon Mason, a director at PwC's automotive practice, said a worrying trend for the industry was a rising number of subprime loans. He said subprime levels are at just over 20 percent of originations, against more than 30 percent prior to the Great Recession, but recent increases remain a concern. "That's a bit of a red flag," Mason said. "It's something to keep an eye on as we move into 2018." November results by automaker: General Motors: Sales fell 2.9 percent, with sales to consumers flat against the same month in 2016. Much of the decrease was driven by lower fleet sales. GM said strong SUV and crossover sales pushed its average transaction price for the month above $37,000 for the first time. The level of unsold cars, which has been a concern for analysts and the industry, rose slightly to 83 days' supply, from 80 days at the end of October. "More vehicles are sold in December than any other month, and we are very well positioned because we have momentum in so many segments, but especially in crossovers," said Kurt McNeil, U.S. vice president of sales operations. Fiat Chrysler Automobiles: Fleet sales are low-margin, and FCA in particular has targeted a significant reduction in this type of sale in 2017. It posted a 4 percent overall decrease in sales for November, but fleet sales were down 25 percent while sales to consumers were up 2 percent on the year. Ford: The No. 2 U.S. automaker reported a 6.7 percent increase for the month, with fleet sales up nearly 26 percent and retail sales 1.3 percent higher than in November 2016.