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Undersized grille was #1 complaint of 2011-2014 Chrysler 300 owners

Not only did the 2005-2011 Chrysler 300 have a big ol' grille, it jutted ahead of the car. The grille was the metaphorical figurehead for the USS 300, and it did its job, making the sedan the Central Casting submission for "in-your-face styling" that rolled down the street winning the game of "Made You Look." The one-billion-dollar redesign for 2011 (pictured above) aimed for more upscale and less aggression - "a more grown-up look" - so the grille shrunk. And Chrysler 300 buyers hated that. So said Chrysler brand president Al Gardner to Edmunds, relating that the smaller grille was "the No. 1 issue" on the list of customer complaints about the model years from 2011 to 2014. It doesn't appear to have been much loved in-house, either, with Ralph Gilles having said of it, "Our previous generation of leaders didn't understand the car very well, and kind of forced this front end on us." That's why the grille on the 2015 model (pictured in 300S trim, inset) was aggrandized by 33 percent, although it's still not as large as on the first generation, and the more fluid design of the current car doesn't let it stand out as before. Gardner went on to say that designers "spent more time on the front end than on anything else," in search of, as Gilles put it, "the attitude it deserves." We'll soon find out if that increases the number of buyers it deserves as well. Related Gallery 2015 Chrysler 300: First Drive View 40 Photos News Source: EdmundsImage Credit: Copyright 2014 AOL Design/Style Chrysler Sedan

Why the Detroit Three should merge their engine operations

GM and FCA should consider a smaller merger that could still save them billions of dollars, and maybe lure Ford into the deal. Fiat-Chrysler CEO Sergio Marchionne would love to see his company merge with General Motors. But GM's board of directors essentially told him to go pound sand. So now what? The boardroom battle started when Mr. Marchionne published a study called Confessions of a Capital Junkie. In it, Sergio detailed the amount of capital the auto industry wastes every year with duplicate investments. And he documented how other industries provide superior returns. He's right, of course. Other industries earn much better returns on their invested capital. And there's a danger that one day the investors will turn their backs on the auto industry and look to other business sectors where they can make more money. But even with powerful arguments Marchionne couldn't convince GM to take over FCA. And while that fight may now be over, GM and FCA should consider a smaller merger that could still save them billions of dollars, and maybe lure Ford into the deal. No doubt this suggestion will send purists into convulsions, but so be it. The Detroit Three should seriously consider merging their powertrain operations, even though that's a sacrilege in an industry that still considers the engine the "heart" of the car. These automakers have built up considerable brand equity in some of their engines. But the vast majority of American car buyers could not tell you what kind of engine they have under the hood. More importantly, most car buyers really don't care what kind of engine or transmission they have as long as it's reliable, durable, and efficient. Combining that production would give the Detroit Three the kind of scale that no one else could match. There are exceptions, of course. Hardcore enthusiasts care deeply about the powertrains in their cars. So do most diesel, plug-in, and hybrid owners. But all of them account for maybe 15 percent of the car-buying public. So that means about 85 percent of car buyers don't care where their engine and transmission came from, just as they don't know or care who supplied the steel, who made the headlamps, or who delivered the seats on a just-in-time basis. It's immaterial to them. And that presents the automakers with an opportunity to achieve a staggering level of manufacturing scale. In the NAFTA market alone, GM, Ford, and FCA will build nearly nine million engines and nine million transmissions this year.

Chrysler's next-gen minivans will get more expensive

Chrysler introduced the value-oriented Great American Package on the base model Chrysler 300 in 2005. That morphed into the American Value Package available as an option on the Dodge Grand Caravan in 2012, which made it the lowest-priced minivan in the country, now with an MSRP of $21,395. Automotive News reports that Chrysler is going to kill the value package when the new Town & Country arrives for 2017, because the new platform and technology of the coming minivan make it "a difficult price point to get to." AN says the next-generation haulers will come in around $26,000 and can go beyond $45,000 with options; clicking every "Add" button we could find on the Town & Country build page, we couldn't get past $43,000 for today's model. That entry pricing in 2017 would eliminate the first three trims on the Dodge option, the American Value Package, the SE that starts at $24,195, and the SE Plus that starts at $24,995. This makes us think the next-generation haulers will take a sizable step upscale in terms of feel, content, and trim, a la the Chrysler 200. In this writer's opinion, if they do as good a job as they've been doing recently, the extra money will be worth it. There have been spy shots and a lot of rumors about it, like the Caravan minivan going away and becoming a crossover, but we'll see it revealed at the 2016 Detroit Auto Show. News Source: Automotive News - sub. req. Chrysler Dodge Car Buying Minivan/Van chrysler town and country price dodge grand caravan