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Fiat Chrysler's London offices will be small, with financial focus

Fiat Chrysler's decision to locate its new corporate headquarters in jolly old London won't herald a sprawling relocation effort. Instead, it's very likely that the FCA outfit will be a small one, primarily focused on finance.
The report comes from Automotive News Europe, which claims FCA's London office will employ about 50 people with backgrounds in finance. CEO Sergio Marchionne and Fiat Group Chairman John Elkann will both have offices at the corporate headquarters, as well.
ANE cites an anonymous source that claims the people employed at the London office will focus primarily on treasury operations. It's unlikely that FCA will take on any additional employees specifically for its UK offices. That said, FCA isn't likely to downsize either its Turin or Auburn Hills offices once London comes online.

Labor Day: A look back at the largest UAW strikes in history

American made is almost an anachronism now, but good manufacturing jobs drove America's post-war economic golden age. Fifty years ago, if you held a job on a line, you were most likely a member of a union. And no union was more powerful than the United Auto Workers. Before the slow decline in membership started in the 1970s, the UAW had over 1.5 million members and represented workers from the insurance industry to aerospace and defense. The UAW isn't the powerhouse it once was. Today, just fewer than 400,000 workers hold membership in the UAW. Unions are sometimes blamed for the decline of American manufacturing, as companies have spent the last 30 years outsourcing their needs to countries with cheap labor and fewer requirements for the health and safety of their workers. Unions formed out of a desire to protect workers from dangerous conditions and abject poverty once their physical abilities were used up on the line; woes that manufacturers now outsource to poorer countries, along with the jobs. Striking was the workers' way of demanding humane treatment and a seat at the table with management. Most strikes are and were local affairs, affecting one or two plants and lasting a few days. But some strikes took thousands of workers off the line for months. Some were large enough to change the landscape of America. 1. 1936-1937 Flint Sit-Down Strike In 1936, just a year after the UAW formed and the same year they held their first convention, the union moved to organize workers within a major manufacturer. For extra oomph, they went after the largest in the world – General Motors. UAW Local 174 president Walter Reuther focused on two huge production facilities – one in Flint and one in Cleveland, where GM made all the parts for Buick, Pontiac, Oldsmobile and Chevrolet. Conditions in these plants were hellish. Workers weren't allowed bathroom breaks and often soiled themselves while standing at their stations. Workers were pushed to the limit on 12-14 hour shifts, six days a week. The production speed was nearly impossibly fast and debilitating injuries were common. In July 1936, temperatures inside the Flint plants reached over 100 degrees, yet managers refused to slow the line. Heat exhaustion killed hundreds of workers. Their families could expect no compensation for their deaths. When two brothers were fired in Cleveland when management discovered they were part of the union, a wildcat strike broke out.

Dodge Durango to stay classy with Ron Burgundy as spokesperson [w/video]

The upcoming 2014 Dodge Durango has a lot of things going for it, including its 290-horsepower V6 and 360-hp Hemi V8 engine options, an eight-speed automatic and aggressive looks. And now it will have Ron Burgundy, the fictional television news anchor played by comedian Will Ferrell, as a spokesperson, Adweek reports. He follows in the footsteps of other non-fictional Chrysler brand spokespeople such as Eminem, Clint Eastwood and the late Paul Harvey.
Though the star of 2004's Anchorman and the upcoming Anchorman 2 is wildly popular, we're not sure we see a Dodge spokesperson in Burgundy. (Please, no womanizing or scotchy, scotch, scotch before test test drives). But at this point there's no turning back: Chrysler's chief marketing officer Olivier Francois previewed three ad spots at the Association of National Advertisers (ANA) Masters of Marketing conference in Phoenix on Friday, and says Chrysler has already filmed 68(!) Durango ads with the fictional newsman.
According to Adweek, one of the ads previewed had Burgundy highlighting the SUV's glovebox size, and in another he compared its horsepower to a white horse standing next to him. Will this help Dodge Durango sales improve? We can only wait and see. In the meantime, feel free to share your thoughts in Comments, and check out the trailer for Anchorman 2 below.