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Bob Dylan to star in Chrysler Super Bowl spot [w/videos]

Billboard reports that Bob Dylan will be working with Chrysler again, this time starring in a Super Bowl ad expected to showcase the company's new 200 sedan. The rock icon first tied up with the Chrysler Group late last year when a commercial for the new 2014 Jeep Cherokee used Dylan's unreleased cover of Blind Willie Johnson's "Motherless Children" for its soundtrack.
The last big-game commercial for the 200 used Eminem in 2011 to introduce us to the outgoing 200 and the tagline-turned-mini-movement, "Imported from Detroit." Since then, Clint Eastwood, Berry Gordy, Jr., and America's farmers have taken turns impressing us with Chrysler Group's wares. It isn't yet known what song will be used for the spot. Speaking of the coming ad, company CEO Sergio Marchionne said, "Someone made the comment to me that I had the right commercial in 2011 and the wrong car. I think we now have hopefully the right commercial and the right car."
It's not Dylan's first outing with a carmaker, having starred in a spot to promote the Cadillac Escalade in 2007. Nor will it be the only Dylan music we get during the Super Bowl, the singer having licensed a track that's used in a one-minute commercial for Chobani Greek yogurt.

Are you the 2015 Chrysler 300?

When Chrysler showed us its hand and revealed its five-year product plan to the world, we learned that the updated 300 sedan will bow at the LA Auto Show in November. Now, thanks to Allpar, we might have our first (super grainy) look at the new sedan a full two months ahead of its official debut.
Unlike its Dodge Charger platform mate, the new 300 isn't really all that different from the model currently on sale. That said, we're not sure if the changes shown here really reflect styling that we'd call "better," with the company's logo sort of floating at the top of the grille, and a more simplistic front end that lets the schnoz stick out a bit. Again, nothing drastic to talk about, but the new tweaks are kind of weak. Of course, we'll wait until we see the finished product in the metal before we make up our minds.
Don't expect things to change too much in terms of interior refinement or powertrain offerings, as well, with all the same leather and technology we've enjoyed in the 300 before, and the usual 3.6-liter Pentastar V6 and 5.7-liter Hemi V8 powertrain options. We'll know for sure when the car shows its freshened face in Los Angeles in November.

2015 Chrysler 300 looks to recapture its mojo in LA

Chrysler's 300 sedan has never been a shrinking violet, but it arguably lost a bit of swagger when its second-generation model bowed. There was no way that an evolutionary design could ever upend the automotive establishment the way the original 2005 model did, but even so, something was clearly left on the table when the 2011 model bowed.
You don't have take our word for it - Chrysler knows it, too. Reflecting back upon the second-generation model's styling today, Ralph Gilles, Chrysler's senior vice president of design is refreshingly candid, telling Autoblog, "Our previous generation of leaders didn't understand the car very well, and kind of forced this front end on us." For 2015, Gilles and Co. have worked to recapture some of the 2005 design's lightning in a bottle. In Gilles' words, the brief for the refreshed 2015 model was to "give the car the attitude it deserves... up the attitude, up the presence."
Visually, the new 300 initially appears very similar to the current car, but closer inspection and side-by-side comparisons reveal countless changes, the most noticeable being a much larger front grille (by about 30 percent), redone light fixtures and a 'Mobius-strip' lower fascia that picks up where the new 200 left off. The cabin has been upgraded, too, with a standard seven-inch display in the gauge cluster, the latest UConnect infotainment system and improved material choices.