1983 Chrysler New Yorker %th Avenuw on 2040-cars

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Dodge Durango to stay classy with Ron Burgundy as spokesperson [w/video]

The upcoming 2014 Dodge Durango has a lot of things going for it, including its 290-horsepower V6 and 360-hp Hemi V8 engine options, an eight-speed automatic and aggressive looks. And now it will have Ron Burgundy, the fictional television news anchor played by comedian Will Ferrell, as a spokesperson, Adweek reports. He follows in the footsteps of other non-fictional Chrysler brand spokespeople such as Eminem, Clint Eastwood and the late Paul Harvey.
Though the star of 2004's Anchorman and the upcoming Anchorman 2 is wildly popular, we're not sure we see a Dodge spokesperson in Burgundy. (Please, no womanizing or scotchy, scotch, scotch before test test drives). But at this point there's no turning back: Chrysler's chief marketing officer Olivier Francois previewed three ad spots at the Association of National Advertisers (ANA) Masters of Marketing conference in Phoenix on Friday, and says Chrysler has already filmed 68(!) Durango ads with the fictional newsman.
According to Adweek, one of the ads previewed had Burgundy highlighting the SUV's glovebox size, and in another he compared its horsepower to a white horse standing next to him. Will this help Dodge Durango sales improve? We can only wait and see. In the meantime, feel free to share your thoughts in Comments, and check out the trailer for Anchorman 2 below.

Junkyard Gem: 1983 Chrysler Cordoba

When we think of the Chrysler Cordoba, we think of the bloated, Corinthian Leather-equipped Malaisewagon pitched by Ricardo Montalban during the middle 1970s. That car lived on the Chrysler B platform, making it first cousin to the Duke Boys' 1969 Charger plus countless police vehicles in 1970s television shows. Following the downsizing trend of GM and Ford during the second half of the 1970s — and spurred along by certain geopolitical events plus a "too big to fail" government bailout — Chrysler moved the Cordoba onto the much smaller platform used by the Dodge Aspen and Plymouth Volare for the 1980 model year. Production of the smaller Cordoba continued all the way through 1983; sales of these mini-Cordobas were dismal, but I managed to find this final-year survivor in a junkyard near Pikes Peak. I'm pretty sure you could still get Corinthian Leather in the '83 Cordoba, but this car has the base-grade "Monterey" cloth-and-vinyl interior. Production of more modern cars based on the brand-new, front-wheel-drive K platform was in full swing by 1983, so the rear-wheel-drive Cordoba and its siblings (the Imperial and Dodge Mirada) got the axe after that year. American car shoppers could get the closely-related Chrysler Fifth Avenue, Dodge Diplomat, and Plymouth Gran Fury all the way through 1989, though. The sturdy-but-sluggish Slant-6 engine came as standard equipment in the 1983 Cordoba, but this car has the optional 318-cubic-inch (5.2-liter) V8, rated at 130 horsepower when new. Chrysler continued to put 318s (as the 5.2 Magnum) into new trucks all the way through 2003, and the Viper's V10 was based on this engine's architecture. These American Racing aluminum wheels (and their more prestigious Centerline competitors) were serious stuff back in the 1980s. Nowadays, 15" wheels are considered far too small to be worth grabbing at the junkyard, although I'm sure someone will grab these before the car gets eaten by The Crusher. This factory AM/FM stereo radio cost $109 when the car was new (about $290 in 2020 dollars). If you wanted the radio with cassette deck and digital tuning, the cost rose to $402 ($1,070 today). These days, even the most penny-pinching subcompacts get very nice standard-equipment audio systems with Bluetooth or at least an AUX jack for your phone. The padded landau roof succumbed to the elements years ago. Base price on this car started at $9,805 with the V8, or about $26,100 today.

Stellantis expects to hit emissions target without Tesla's help

Franco-Italian carmaker Stellantis expects to achieve its European carbon dioxide (CO2) emissions targets this year without environmental credits bought from Tesla, its CEO said in an interview published on Tuesday. Stellantis was formed through the merger of France's PSA and Italy's FCA, which spent about 2 billion euros ($2.40 billion) to buy European and U.S. CO2 credits from electric vehicle maker Tesla over the 2019-2021 period. "With the electrical technology that PSA brought to Stellantis, we will autonomously meet carbon dioxide emission regulations as early as this year," Stellantis boss Carlos Tavares said in the interview with French weekly Le Point. "Thus, we will not need to call on European CO2 credits and FCA will no longer have to pool with Tesla or anyone." California-based Tesla earns credits for exceeding emissions and fuel economy standards and sells them to other automakers that fall short. European regulations require all car manufacturers to reduce CO2 emissions for private vehicles to an average of 95 grams per kilometer this year. A Stellantis spokesman said the company is in discussions with Tesla about the financial implications of the decision to stop the pooling agreement. "As a result of the combination of Groupe PSA and FCA, Stellantis will be in a position to achieve CO2 targets in Europe for 2021 without open passenger car pooling arrangements with other automakers," he added. Tesla's sales of environmental credits to rival automakers helped it to announce slightly better than expected first-quarter revenue this week. The next tightening of European regulations will soon be the subject of proposals from the European Commission. The 2030 target could be lowered to less than 43 grams/km. Related Video: Government/Legal Green Alfa Romeo Chrysler Dodge Fiat Jeep Maserati RAM Tesla Citroen Peugeot Emissions Stellantis