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FCA profits surge in second quarter

Fiat Chrysler Automobiles gave the cash register a beating in the second quarter, improving its net profit to 333 million euros ($364M US), which is a 263-percent jump over its reported Q1 profit of 92 million euros ($108M US). At the same time, FCA improved its global profit margin to 7.7 percent. Compared year-over-year, in Q2 2014 FCA reported net profit of 197 million euros making this year's Q2 a 69-percent increase, and profit margins a year ago were 4.9 percent. The two big factors for this increase are strong NAFTA sales and Jeep. In the US alone, Jeep sold 222,940 units in Q2 this year, a jump of almost 20 percent over the same period last year. Revenue in the NAFTA region totaled $18.8 billion, adjusted earnings before interest and taxes were $1.45 billion, both of those numbers more than doubling compared to 2014. The vastly better numbers come on marginally more global sales, 1,181,000 units sold in Q2 2014, 1,193,000 units sold in the same span this year. In the US, FCA began charging dealers one-percent more for vehicles to up the margins, a move that helped boost its US margin from 4.1 percent a year ago to 5.8 percent the first half of this year. The company is holding steady on its guidance of global deliveries at 4.8 million and its net profit guidance at $1.1 to $1.3 billion. It has increased its adjusted outlook for the year to $120.5 billion in revenue, and EBIT to "over $4.93 billion." News Source: Automotive News - sub. req.Image Credit: AP Photo/Carlos Osorio Earnings/Financials Chrysler Fiat Jeep FCA

Chrysler to veer away from 'Imported From Detroit' message?

Claim some ground, control that ground and then expand. Chrysler, wandering the Earth like Kane from Kung-Fu when it came to brand message after the bailouts, pulled off the first two feats in only 120 seconds when its "Imported from Detroit" commercial aired during the 2011 Super Bowl. Two years later and now that the brand has a center in the minds of consumers, the Chrysler Group's head of marketing, Olivier Francois, says it's time to move away from the "Detroit" component of that slogan and express the "Imported" aspect.
It is, more precisely, about positioning Chrysler as genuine competition for imports and not Ford or General Motors, but rather Toyota on quality or Audi on technology. A report in Forbes said that Francois not only "wants to attract import owners to Chrysler vehicles by focusing on quality, technology, fuel economy and style," but to "take back the lead in these four things." That is the new understanding he wants people to infer from the idea of Detroit - that the nation's car capital isn't just a patriotic rallying point but a lively competitor for established giants.
Chrysler has been running ads that no longer refer to Detroit, and recent efforts have linked a specific character to each brand - like Jenny with Jeep and Steven with the Chrysler 300 - to create brand separation. Francois hasn't detailed what he plans to do to bolster Chrysler's upscale pretensions, but his efforts would be helped by CEO Sergio Marchionne loosing the pursestrings and the arrival of strong new product.

Mopar boss promoted at FCA, still runs Mopar

Fiat Chrysler Automobiles is appointing Pietro Gorlier as its new chief operating officer for components. The change in title is effective June 30 and means that he reports directly to Sergio Marchionne. He already runs Mopar globally. Gorlier is replacing Eugenio Razelli, who is leaving the automaker. Even with the new position, Gorlier continues to be the boss at Mopar and retains his seat on FCA's global executive council, which is the company's top decision-making group. This is essentially one more step up the ladder for the Turin-born executive. Gorlier became CEO of Mopar service, parts, and customer care for FCA US in 2009 and took over that role worldwide in 2011. FCA announces new appointment Fiat Chrysler Automobiles N.V. (NYSE: FCAU / MI: FCA) announced today that effective June 30, 2015, Pietro Gorlier is appointed Chief Operating Officer Components reporting directly to the Chief Executive Officer Sergio Marchionne. Mr. Gorlier will also retain his current responsibilities as Head of Parts & Service (MOPAR) and member of the Group Executive Council. Mr. Gorlier will succeed Eugenio Razelli, who elected to leave the Group after several years of dedicated service. "We extend our sincere appreciation to Eugenio for his leadership and contribution to the organization" said Sergio Marchionne. Pietro Gorlier is Head of Parts & Service (MOPAR) and a member of the Group Executive Council (GEC) since September 1, 2011. He joined the Group in 1989 in Iveco and held various positions in Logistics, After Sales, and Customer Care before joining the automobile business in 2006 in Network Development. He holds a Master of Economics from the University of Turin. London, 18 May 2015 Related Video: News Source: FCA Hirings/Firings/Layoffs Chrysler Fiat FCA fiat chrysler automobiles fca us