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Is Chrysler's 'America's Import' campaign outdated or offensive? [w/poll]

Chrysler launched its America's Import campaign with a splashy ad during the Super Bowl starring Bob Dylan and featuring a whole bunch of patriotic imagery that included Marilyn Monroe, James Dean, factory employees and, of course, the city of Detroit. Since then, the brand has followed the original spot with even more ads using the same tagline. Not everyone is pleased, it seems, including The Detroit Free Press auto critic Mark Phelan, who's fed up with the marketing. In an editorial for the newspaper, Phelan claims that it's insulting to the US auto industry and its workers.
"The phrase 'America's import,' with its suggestion that 'import' equals 'better,' feels terribly dated, a relic of the 1980s. It's the rhetorical equivalent of hanging a pastel-hued 'Miami Vice' poster on your office wall," writes Phelan in the piece. Also, since some of the brand's cars are made in Canada, the line isn't even entirely true, he claims. Phelan goes on to praise the company's earlier Imported from Detroit commercials for getting the right message across and showing pride in the city.
While "America's Import" might be the tagline for Chrysler's ads, it's not the whole message. Subsequent ads keep the hard-working, patriotic imagery from the original Super Bowl spot but put a bigger emphasis on the Chrysler 200 that the commercials are meant to sell.

2019 Chrysler Pacifica Hybrid minivan gets sinister S package

If you prefer shuttling your kids and their juice boxes to soccer practices and piano recitals with a smaller carbon footprint, but you wanna look gangsta doing it, then has Chrysler got a minivan for you. Starting in July, the automaker will offer the murdered-out S Appearance Package on the Pacifica Hybrid, too, following its "wildly successful" debut in the gasoline combustion version last fall. The details appear to be mostly the same as on the gas versions. Buyers will get lots of exterior gloss black accents, including grille surrounds, eyebrow headlamp accents, and window and rear valance moldings. The front and rear Chrysler wing badges are likewise done in black, but the Hybrid version comes with a special teal insert to highlight its green bonafides. The "Pacifica," "S" and "eHybrid" badges also get the "Black Noise" finish. A black roof rack and 18-inch wheels with "Black Noise" finish are now standard. Inside, the S Appearance brings black seats with gray accents and the "S" logo, light gray stitching and black accents on the wheel, and light gray stitching and the imaginatively named Anodized Ice Cave bezels on the instrument panel and door trim. Everything else in the interior is as blacked-out as your hard-as-nails, tree-hugging soul. You can order the S Appearance Package on the 2019 Pacifica Hybrid models with any exterior paint color, not just black, starting next month, for $595. It'll arrive in showrooms in the fall. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2019 Chrysler Pacifica Hybrid S Appearance Package Image Credit: Fiat Chrysler Design/Style Green Chrysler Minivan/Van Electric Hybrid chrysler pacifica hybrid options package trim

Samsung Galaxy Note 7 disaster endangers FCA's Magneti Marelli sale

Samsung's financial and public relations positions are going up faster than one of the company's Galaxy Note 7 smartphones, and that's bad news for Fiat Chrysler. FCA was in talks with the South Korean tech giant to sell all or a portion of Magneti Marelli, the enormous Italian parts supplier. The deal, estimated to be in the $3 billion range, was a big part of FCA CEO Sergio Marchionne's five-year plan to slash his company's ˆ5.5 billion ($6.07 billion at today's rates) debt. But Samsung's flaming phones may have stalled the deal, Automotive News reports. Samsung was hoping to acquire all or part of Magneti to gain access to its lighting, in-car entertainment, and telematics business, all in a bid to reduce its reliance on occasionally explosive consumer electronics, AN's sources report. This week alone, Samsung permanently ended production of the Note 7 and began recalling millions of devices, sending out flame-proof return boxes so owners can ship the device back in relative safety. The disaster has already caused Samsung to slash its third-quarter operating profit by $2.3 billion, and is leading the company to divert its attention away from big, blockbuster deals, people "who asked not to be identified because the negotiations are private" told AN. According to the same sources, the two sides haven't even agreed on a valuation for Magneti Marelli. Neither company was willing to comment on the potential sale. Related Video: News Source: Automotive News - sub. req.Image Credit: Andrew Zuis / AP Chrysler Fiat Technology Smartphone Sergio Marchionne FCA Samsung