1942 Chrysler New Yorker Luxury 2-door Coupe 6 Passenger - Rare on 2040-cars

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Mopar's 80 years told through vintage ads

It's more than just car parts. Mopar started in 1937 an antifreeze brand, and 80 years later Fiat Chrysler's now-iconic aftermarket division is known for everything from muscle cars to smart phone apps. This is reflected in its advertisements over the years, which show off the brand's capabilities at different moments. Rediscovered from deep in Mopar's archives as it kicks off a year-long celebration of its history, the ads are snapshots of the former Chrysler Corp. and the mood of America at those times. A colorful, free-spirited 1972 ad hawks T-shirts. A plainer 1964 spot shows off Mopar's expansive portfolio with the tagline, "sorry, we ran out of space!" There were too many parts to show them all. Another 1960s ad explains Mopar's new wire and cable products in what was likely a magazine spread or multi-column newspaper entry. Going back farther, an ad from the 1940s touts radios through wind-in-your-hair exuberance, while a later placement shows a Ward Cleaver-type waxing his hardtop. Slightly more recently in 1989, Mopar used its muscle-car heritage to encourage restoration and customization just as nostalgia for that era was growing. "The Mopar brand holds an unparalleled place in the automotive world, possessing name recognition, scope of service, and passionate enthusiasts unmatched by any other service and parts organization in the industry," Pietro Gorlier, Mopar's global chief, said in a statement. While those advertisements highlight its earlier days, Mopar is using its 80th year to look forward, noting its modern service offerings, competition in motorsports, and special edition models, like a custom Ram Rebel. These ventures have advanced the Mopar's scope and elevated its awareness with consumers, who often don't know what brand of aftermarket products their car uses. Yes, Mopar still wants to sell as many car parts as possible, but as these ads show, it's always been more than that. Related Video: Featured Gallery Vintage Mopar Ads Marketing/Advertising Chrysler Fiat Automotive History

Fiat Chrysler to get $105M fine from NHTSA for recall woes

The National Highway Traffic Safety Administration is about to send a powerful message to automakers doing business in the United States, assuming reports of an upcoming $105 million fine against Fiat Chrysler Automobiles comes to fruition. In addition to the record-setting monetary fine, according to The Wall Street Journal, FCA will have to accept an independent auditor that will monitor the company's recall and safety processes and will be forced to buy back certain recalled vehicles. In other cases, such as with Jeep Grand Cherokee and Liberty models with gas tanks that could potentially catch fire in certain types of accidents, FCA will offer financial encouragement for owners to get their recall work done or to trade those older vehicles in on new cars, according to the report. FCA could reportedly reduce its fines if it meets certain conditions, though those remain unclear at this time. These actions against FCA are being taken after NHTSA began a probe into the automaker over almost two dozen separate instances where the government claims FCA failed to follow proper procedures for recalls and safety defects. Included in those safety lapses are more than 11 million vehicles currently in customer hands. These penalties and fines are separate from the investigation over security problems with Chrysler's Uconnect system that allowed hackers to obtain remote access into key vehicle systems in 1.4 million vehicles. Related Video: Image Credit: Marco Bertorello/AFP/Getty Earnings/Financials Government/Legal Recalls Chrysler Dodge Fiat Jeep RAM Safety fiat chrysler automobiles fine

What we think we know about Chrysler's plug-in hybrid minivan, CUV

When the 2016 Town & Country comes to Chrysler dealerships, it will sport something no production minivan has ever had: a plug. That was on bit of news hidden in the massive Fiat Chrysler (FCA) product preview held in Detroit on Tuesday. All FCA would say about the minivan was that the Town & Country PHEV would get 75 MPGe. We know from the product preview slide (click to enlarge) that there are actually two plug-in hybrids coming from FCA. The minivan and a "full-size crossover," due in 2017. While that could describe the next-gen Dodge Journey, it could also be a brand new peoplemover. All FCA said officially was that it will be a "new vehicle or renewal of existing nameplate," which seems like an awful broad definition. We were curious to know more about these products, so we asked FCA spokesman Eric Mayne. Sadly, he was less than forthcoming, telling AutoblogGreen, "I can only refer you back to the presentations in which the PHEV is mentioned. If the answers aren't there, you'll have to wait." There are actually two plug-in hybrids coming from FCA. Well, sure, for actual facts we'll have to wait, but we can still speculate and look into the archives to see what plug-in vehicle technology FCA has offered in the past. Chrysler had an electric vehicle working group called ENVI that created products like an all-electric minivan for the US Postal Service (pictured). ENVI was disbanded in 2009. At the time, the company said plug-in vehicle work would continue, and since then we saw PHEV minivan and PHEV truck test programs from Chrysler and Ram. In early 2012, Chrysler started testing a small, 25-unit fleet of plug-in hybrid-electric Town & Country minivans with the city of Auburn Hills, MI, where the company is located. The $26-million demonstration project was funded in part by the US Department of Energy, which covered $10 million. The stated plan was for those minivans to each hit at least 16,800 miles over two years, but there were hiccups. In September 2012, for example, the liquid-cooled 12.1-kWh batteries from were found to overheat. Those batteries came from Electrovaya and were mated to a 3.6-liter Pentastar engine that could burn E85. Will any of this make it into the production Town & Country PHEV? No idea, but now we know where the company's coming from. FCA also has some EV experience with the Fiat 500e. Chrysler says electrification has been over-blown by the media.