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Is Chrysler's 'America's Import' campaign outdated or offensive? [w/poll]

Chrysler launched its America's Import campaign with a splashy ad during the Super Bowl starring Bob Dylan and featuring a whole bunch of patriotic imagery that included Marilyn Monroe, James Dean, factory employees and, of course, the city of Detroit. Since then, the brand has followed the original spot with even more ads using the same tagline. Not everyone is pleased, it seems, including The Detroit Free Press auto critic Mark Phelan, who's fed up with the marketing. In an editorial for the newspaper, Phelan claims that it's insulting to the US auto industry and its workers.
"The phrase 'America's import,' with its suggestion that 'import' equals 'better,' feels terribly dated, a relic of the 1980s. It's the rhetorical equivalent of hanging a pastel-hued 'Miami Vice' poster on your office wall," writes Phelan in the piece. Also, since some of the brand's cars are made in Canada, the line isn't even entirely true, he claims. Phelan goes on to praise the company's earlier Imported from Detroit commercials for getting the right message across and showing pride in the city.
While "America's Import" might be the tagline for Chrysler's ads, it's not the whole message. Subsequent ads keep the hard-working, patriotic imagery from the original Super Bowl spot but put a bigger emphasis on the Chrysler 200 that the commercials are meant to sell.

What we think we know about Chrysler's plug-in hybrid minivan, CUV

When the 2016 Town & Country comes to Chrysler dealerships, it will sport something no production minivan has ever had: a plug. That was on bit of news hidden in the massive Fiat Chrysler (FCA) product preview held in Detroit on Tuesday. All FCA would say about the minivan was that the Town & Country PHEV would get 75 MPGe. We know from the product preview slide (click to enlarge) that there are actually two plug-in hybrids coming from FCA. The minivan and a "full-size crossover," due in 2017. While that could describe the next-gen Dodge Journey, it could also be a brand new peoplemover. All FCA said officially was that it will be a "new vehicle or renewal of existing nameplate," which seems like an awful broad definition. We were curious to know more about these products, so we asked FCA spokesman Eric Mayne. Sadly, he was less than forthcoming, telling AutoblogGreen, "I can only refer you back to the presentations in which the PHEV is mentioned. If the answers aren't there, you'll have to wait." There are actually two plug-in hybrids coming from FCA. Well, sure, for actual facts we'll have to wait, but we can still speculate and look into the archives to see what plug-in vehicle technology FCA has offered in the past. Chrysler had an electric vehicle working group called ENVI that created products like an all-electric minivan for the US Postal Service (pictured). ENVI was disbanded in 2009. At the time, the company said plug-in vehicle work would continue, and since then we saw PHEV minivan and PHEV truck test programs from Chrysler and Ram. In early 2012, Chrysler started testing a small, 25-unit fleet of plug-in hybrid-electric Town & Country minivans with the city of Auburn Hills, MI, where the company is located. The $26-million demonstration project was funded in part by the US Department of Energy, which covered $10 million. The stated plan was for those minivans to each hit at least 16,800 miles over two years, but there were hiccups. In September 2012, for example, the liquid-cooled 12.1-kWh batteries from were found to overheat. Those batteries came from Electrovaya and were mated to a 3.6-liter Pentastar engine that could burn E85. Will any of this make it into the production Town & Country PHEV? No idea, but now we know where the company's coming from. FCA also has some EV experience with the Fiat 500e. Chrysler says electrification has been over-blown by the media.

Marchionne defends FCA recalls, says Wrangler won't be all-aluminum

FCA CEO Sergio Marchionne recently received the 2015 Industry Leadership Award from the SAE Foundation. While speaking with the press after the event, the boss discussed his thoughts about some key issues regarding the company's future. One of the big regulatory issues facing FCA at the moment is the upcoming public hearing by the National Highway Traffic Safety into the automaker's handling of 20 recalls. Marchionne has no intention of testifying there, according to The Detroit News. The CEO also thinks that the government regulator is becoming much more aggressive in how it handles safety campaigns, but the Feds aren't necessarily doing a very good job of communicating that. "We need to work with the agency in a very cooperative and open way to make sure that we can meet their requirements for their new stance," he said, according to the newspaper. "We have no option but to comply with their requirements and we will. I have nothing to hide in this process. I just want clear rules." Marchionne also dropped the news that the company has changed its mind about making the next Jeep Wrangler totally from aluminum. "Because of the difference in cost, not just the new material but the actual assembly process, I think we can do almost as well without doing it all-aluminum," he said to The Detroit News. This seemingly opens the door for the model to remain in production in Toledo, OH, but only just a crack. Marchionne says that the new Wrangler would still use a large amount of aluminum, and there are "at least" two sites in contention for the assembly. The company doesn't have too long to make a decision because the model reportedly launches in 2017.