1985 Chrysler Lebaron on 2040-cars

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Is Chrysler's 'America's Import' campaign outdated or offensive? [w/poll]

Chrysler launched its America's Import campaign with a splashy ad during the Super Bowl starring Bob Dylan and featuring a whole bunch of patriotic imagery that included Marilyn Monroe, James Dean, factory employees and, of course, the city of Detroit. Since then, the brand has followed the original spot with even more ads using the same tagline. Not everyone is pleased, it seems, including The Detroit Free Press auto critic Mark Phelan, who's fed up with the marketing. In an editorial for the newspaper, Phelan claims that it's insulting to the US auto industry and its workers.
"The phrase 'America's import,' with its suggestion that 'import' equals 'better,' feels terribly dated, a relic of the 1980s. It's the rhetorical equivalent of hanging a pastel-hued 'Miami Vice' poster on your office wall," writes Phelan in the piece. Also, since some of the brand's cars are made in Canada, the line isn't even entirely true, he claims. Phelan goes on to praise the company's earlier Imported from Detroit commercials for getting the right message across and showing pride in the city.
While "America's Import" might be the tagline for Chrysler's ads, it's not the whole message. Subsequent ads keep the hard-working, patriotic imagery from the original Super Bowl spot but put a bigger emphasis on the Chrysler 200 that the commercials are meant to sell.

Junkyard Gem: 1975 Plymouth Fury Sedan

The Plymouth Fury was once among the most commonplace vehicles on American roads, with the 1970s being the most Furious decade of all. If you've watched a lot of Malaise Era cop shows, you've seen endless examples of the 1975-1978 B-Body Fury sedan; today's Junkyard Gem in Colorado is a civilian version with a very unusual combination of features and options. Though the 1975-1978 Fury is sibling to many much more famous B Platform Chryslers, including the Dukes of Hazzard General Lee and a lot of other highly revered Mopars of the late 1960s and early 1970s, it doesn't get the recognition it deserves today. Would the world be the same if Debbie Harry had posed in her Anya Phillips dress on the bumper of, say, a Ford LTD instead of the iconic '76 Fury on the cover of Plastic Letters? I've got this album cover hanging on my garage wall, right next to Sir Mix-a-Lot's My Hooptie and its '69 Buick Electra. This sun-baked '75 left the assembly line with some nice luxury options for an affordable midsize sedan of its time, including a padded vinyl roof. Factory air conditioning was a $437 option on the Fury in 1975, a price tag that comes to an attention-grabbing $2,185 in 2020 dollars. The MSRP on a Fury sedan that year started at just $3,571 ($17,840 today), so A/C jacked up the cost by close to 15%. The base engine was a 225-cubic-inch (3.7-liter) Slant-6, but this car took the next step up on the Fury engine hierarchy for 1975: a 318-cubic-inch (5.2-liter) V8 making 145 horsepower. Here's where things get a bit weird. That shift lever on the steering column controls a three-speed manual; this rig is commonly known as a three-on-the-tree. The most popular transmission setup on Detroit cars of the 1940s through the early 1960s, the good ol' three-on-the-tree survived here all the way through the 1979 model year in new cars and 1987 in new trucks. By 1975, most lower-priced American mid- and full-sized cars had the three-on-the-tree as base equipment, but by that time nearly every new-car shopper here opted for an automatic transmission or — occasionally — a floor-shifted three- or four-speed manual. The total number of 1975 Fury buyers who sprang for the V8 engine, air conditioning, and a vinyl roof yet still kept the old-fashioned three-on-the-tree transmission setup probably can be counted in the low hundreds, if even that many.

2022 New York Auto Show Roundup | All the reveals, reviews, pictures

NEW YORK — In case you missed it, the New York Auto Show took place this year after being canceled in both 2020 and 2021 due to Covid. A lot of manufacturers showed up in force, but not everybody did. No matter, we were there, and we brought you news, photos and scoops from the floor throughout the show. All of our New York-related stories can be found at our central hub here, but if youÂ’d rather just get a small taste of everything in a quick and digestible format, keep scrolling. 2023 Kia Telluride and its new X-Pro trim Kia revealed the TellurideÂ’s first major refresh at New York, and it makes the three-row crossover a little bit more desirable without screwing up what we liked about it before. ThereÂ’s a new X-Line and X-Pro trim for someone who might want a little more off-road capability, and a number of tech improvements. Most notably, a newly-designed dash features new and bigger screens. 2023 Hyundai Palisade The TellurideÂ’s sister car from Hyundai was treated to a similar refresh. Like the Telluride, Hyundai gave the Palisade a slightly revised look, a new off-road trim (called XRT in the PalisadeÂ’s case), more tech inside and a new dash design with full-width air vents. If we had to choose, weÂ’re a little more impressed with the TellurideÂ’s refresh, as a number of us on staff actually prefer the pre-refresh Palisade styling over the new one. 2023 Jeep Wagoneer L and Grand Wagoneer L This one was inevitable. Jeep revealed the longer, roomier versions of its Wagoneer and Grand Wagoneer in New York, and theyÂ’re designated with an “L” at the end of their names. Total length grows by a foot, and the wheelbase goes up by 7 inches versus the standard Wagoneer models. Jeep has essentially allocated all this extra room to the cargo area, as it now offers a staggering 44.2 cubic-feet of space behind the third row. Besides the L, Jeep announced that its new Hurricane inline-six engine would find its first home in the Wagoneer. Efficiency gets a small boost, and power is more than sufficient at either 420 horsepower (standard output) or 510 horsepower (high-output version) from the twin-turbo I-6. Chrysler Airflow Graphite Concept The Stellantis party continues with Chrysler and its slightly revised Airflow. Re-styled for the New York market after initially debuting at CES in Las Vegas, the Airflow Concept gets new paint, changed accent colors, a slightly changed interior design and a new interpretation of the Chrysler logo.