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Takata airbag recall claims 209k Chrysler, Dodge vehicles

Chrysler is expanding the scope of its front passenger side Takata airbag inflator recall yet again to include 139,115 additional vehicles for a total of 208,783 units now needing these parts replaced. The latest campaign affects the passenger side inflators of the 2003-2005 Dodge Ram 1500, 2003-2005 Dodge Ram 2500, 2003-2005 Dodge Ram 3500, 2004-2005 Durango; 2005 Dakota pickup; 2005 Dodge Magnum and 2005 Chrysler 300 (pictured above), 300C and SRT8. It's limited to vehicles purchased or ever registered in Alabama, Florida, Georgia, Hawaii, Louisiana, Mississippi, Texas and the territories of American Samoa, Guam, Puerto Rico, Saipan and the US Virgin Islands. The company expects owners to be notified by February 8. The automaker just expanded the replacement campaign last week to include passenger side inflators in 149,150 pickups from the 2003 model year. However, the parts are not the same. Chrysler says this recall is for the PSPI family of components versus SPI for the last one. The company is also not aware of any injuries or accidents in its vehicles from these potentially faulty inflators, and lab testing of 600 of them finds no issues. Despite this, Chrysler is repairing these models at the request of the National Highway Traffic Safety Administration. Scroll down to read the company's full announcement of the initiative. Statement: Air-bag Inflator (Regional Field Action Expansion) December 12, 2014 , Auburn Hills, Mich. - Chrysler Group is expanding an ongoing regional field action with a recall to replace front passenger-side air-bag inflators in an estimated 208,783 older-model vehicles originally purchased or ever registered in seven U.S. states and five territories. The vehicles are equipped with front passenger-side air-bag inflators from a product family code-named "PSPI." Chrysler Group is unaware of any injuries or accidents involving PSPI inflators of the type covered by this campaign, nor has a Chrysler Group investigation identified a defect in these components. Further, laboratory tests on nearly 600 such inflators did not result in any failures. The inflators affected by this campaign differ in design and construction from PSPI inflators used by other auto makers. They also benefited from a more robust manufacturing process. However, at the request of the National Highway Traffic Safety Administration (NHTSA), Chrysler Group is expanding its replacement action beyond its original scope of Florida, Hawaii, Puerto Rico and the U.S.

Auto investor Kirk Kerkorian dead at 98

Kirk Kerkorian, among the most talked-about investors in the American auto industry in recent memory, died at the age of 98 in Los Angeles on Monday, June 15. The billionaire ran the investment company Tracinda Corp. and was the largest shareholder in MGM Resorts International. Kerkorian attempted to use his power as a well-financed investor to push the auto industry in some fascinating ways. In 2006, he used his nearly 10-percent stake in General Motors to push a merger with the Renault-Nissan Alliance. The deal made it as far as discussions, but eventually fell through. Kerkorian also attempted to purchase Chrysler - twice. According to Automotive News, the first effort came in 1995 with a $22.8-billion offer for the automaker, and soon after it failed the company merged with Daimler. Then in 2007, Kerkorian was back with a bid for $4.5 billion, but things eventually fell to Cerberus. The billionaire finished the trifecta by buying up $1 billion in Ford stock in 2008 to make Kerkorian the single largest investor in the company. However, the situation didn't last long, and by the end of that year, he had unloaded the shares. According to Automotive News, Kerkorian was ranked by Forbes as the world's 41st richest man in 2008 with a net worth of $16 billion. News Source: Automotive News - sub. req.Image Credit: Joe Cavaretta / AP Photo Celebrities Earnings/Financials Chrysler Ford GM obituary

Chrysler to veer away from 'Imported From Detroit' message?

Claim some ground, control that ground and then expand. Chrysler, wandering the Earth like Kane from Kung-Fu when it came to brand message after the bailouts, pulled off the first two feats in only 120 seconds when its "Imported from Detroit" commercial aired during the 2011 Super Bowl. Two years later and now that the brand has a center in the minds of consumers, the Chrysler Group's head of marketing, Olivier Francois, says it's time to move away from the "Detroit" component of that slogan and express the "Imported" aspect.
It is, more precisely, about positioning Chrysler as genuine competition for imports and not Ford or General Motors, but rather Toyota on quality or Audi on technology. A report in Forbes said that Francois not only "wants to attract import owners to Chrysler vehicles by focusing on quality, technology, fuel economy and style," but to "take back the lead in these four things." That is the new understanding he wants people to infer from the idea of Detroit - that the nation's car capital isn't just a patriotic rallying point but a lively competitor for established giants.
Chrysler has been running ads that no longer refer to Detroit, and recent efforts have linked a specific character to each brand - like Jenny with Jeep and Steven with the Chrysler 300 - to create brand separation. Francois hasn't detailed what he plans to do to bolster Chrysler's upscale pretensions, but his efforts would be helped by CEO Sergio Marchionne loosing the pursestrings and the arrival of strong new product.