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The mad genius of killing the Dodge Dart and Chrysler 200

Sergio Marchionne isn't crazy. At least not with respect to the recent announcement that Fiat Chrysler Automobiles will cease production of the Dodge Dart and Chrysler 200. Instead of crazy I'd call this CEO ruthlessly pragmatic, and perhaps short-sighted. The latest revisions to FCA's most recent five-year plan tell some truths about the company's finances. In other words, it can't afford to build mainstream sedans. With only 87,392 units sold in 2015, the Dart is an also-ran in the segment. The axe falls easily there - Chrysler hasn't had a compact-car hit since the second-generation Neon. The 200 isn't so cut and dried: Last year sales increased 52 percent, and the 177,889 total for 2015 is more than those for the Subaru Legacy and Kia Optima. But looking at the overall FCA picture the Chrysler 200 has to go, at least from a short-term perspective. The vehicles that make big money – Ram trucks; Jeep's Cherokee, Grand Cherokee, and Wrangler – can't be made fast enough. FCA can't afford to idle the 200's Sterling Heights, MI, assembly plant to cut back on inventory when other plants are running flat out. It seems crazy to throw away 265,000 sales, but FCA is leaving money on the table by not building more profitable vehicles. The Wirecutter's Senior Autos Editor (and former Autoblogger) John Neff agrees. "As bold as it looks from the outside, he's really making a safe bet that their money is better spent on designing better and building more crossovers and trucks. He's probably right about that." But according to Jessica Caldwell, Executive Director of Strategic Analytics at Edmunds, "FCA's strategy of eliminating the Dart and 200 might be short-sighted if gas prices were to rise and Americans, once again, flocked to small vehicles. FCA must have plans to expand the lineup of small SUVs and position them as small-car alternatives in terms of price and fuel efficiency for this strategy to make sense." FCA's latest announcement focuses mainly on the profitable brands and nameplates. There's hardly a mention of Chrysler, Dodge, or Fiat. And future planning is where the plot holes appear. This realignment cuts dead weight from the product portfolio, but FCA's latest announcement focuses mainly on the profitable brands and nameplates. There's hardly a mention of Chrysler, Dodge, or Fiat. So what's Sergio up to? David Sullivan of AutoPacific thinks Marchionne is still looking for another CEO to hug.

Takata airbag recall claims 209k Chrysler, Dodge vehicles

Chrysler is expanding the scope of its front passenger side Takata airbag inflator recall yet again to include 139,115 additional vehicles for a total of 208,783 units now needing these parts replaced. The latest campaign affects the passenger side inflators of the 2003-2005 Dodge Ram 1500, 2003-2005 Dodge Ram 2500, 2003-2005 Dodge Ram 3500, 2004-2005 Durango; 2005 Dakota pickup; 2005 Dodge Magnum and 2005 Chrysler 300 (pictured above), 300C and SRT8. It's limited to vehicles purchased or ever registered in Alabama, Florida, Georgia, Hawaii, Louisiana, Mississippi, Texas and the territories of American Samoa, Guam, Puerto Rico, Saipan and the US Virgin Islands. The company expects owners to be notified by February 8. The automaker just expanded the replacement campaign last week to include passenger side inflators in 149,150 pickups from the 2003 model year. However, the parts are not the same. Chrysler says this recall is for the PSPI family of components versus SPI for the last one. The company is also not aware of any injuries or accidents in its vehicles from these potentially faulty inflators, and lab testing of 600 of them finds no issues. Despite this, Chrysler is repairing these models at the request of the National Highway Traffic Safety Administration. Scroll down to read the company's full announcement of the initiative. Statement: Air-bag Inflator (Regional Field Action Expansion) December 12, 2014 , Auburn Hills, Mich. - Chrysler Group is expanding an ongoing regional field action with a recall to replace front passenger-side air-bag inflators in an estimated 208,783 older-model vehicles originally purchased or ever registered in seven U.S. states and five territories. The vehicles are equipped with front passenger-side air-bag inflators from a product family code-named "PSPI." Chrysler Group is unaware of any injuries or accidents involving PSPI inflators of the type covered by this campaign, nor has a Chrysler Group investigation identified a defect in these components. Further, laboratory tests on nearly 600 such inflators did not result in any failures. The inflators affected by this campaign differ in design and construction from PSPI inflators used by other auto makers. They also benefited from a more robust manufacturing process. However, at the request of the National Highway Traffic Safety Administration (NHTSA), Chrysler Group is expanding its replacement action beyond its original scope of Florida, Hawaii, Puerto Rico and the U.S.

Chrysler Q3 profits surge to $611M but per-unit profits trouble

Chrysler Group has announced its third-quarter financial results a little later than its crosstown rivals at General Motors and Ford, but the company has reason to celebrate thanks to strong numbers across the board.
The biggest attention-grabber from the automaker is that its net income was up 32 percent in the third quarter to $611 million, compared to $464 million over the same period last year. Modified operating profit was also strong at $946 million - a 10 percent gain. Furthermore, net revenue grew as well to $20.7 billion - 18 percent higher Q3 2013.
Growing sales pushed the strong financials. Chrysler Group sold about 711,000 vehicles worldwide for the quarter, up 18 percent from a year ago. Things looked especially good in the US, where its market share grew to 12.3 percent, versus 11.2 percent in Q3 2013.