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Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

Mopar opening Custom Shop at Cobo

While other automakers have been streamlining their brand portfolio, the Chrysler Group has shown no such signs. It's got the Dodge, Chrysler and Jeep brands, plus Fiat, and it recently broke out its SRT and Ram nameplates into their own brands. And you can bet each will have its own presence at the Detroit Auto Show this year. But don't forget Mopar. The company's performance parts division is getting its own display at Cobo this year, and it'll be the largest in the brand's history.
The Mopar Custom Shop is poised to take up 5,500 square-feet of Cobo floor space, further expanding on last year's Mopar Garage. If the image above offers any indication, the show stand will include a Dodge Challenger, SRT Viper, Fiat 500L, Jeep Wrangler, Jeep Cherokee, Ram 3500 and what looks like (but isn't identified in the press release below as) a Chrysler 200 (which may be replaced by a 2014 model), all augmented with Mopar parts and accessories.
Visitors will also be able to use pre-programmed iPads to configure Chrysler Group vehicles with a wide range of accessories - a portfolio that grows by 1,500 new parts every year and tops over 100 add-ons for every new vehicle Chrysler launches.

Next Chrysler Town & Country will have foot-operated rear doors

Families are still months away from actually seeing the next-gen Chrysler Town & Country debut at the 2016 Detroit Auto Show, but details are continuing to trickle out about the upcoming minivan. Among several features rumored in the latest leak, the sliding doors and rear hatch are reportedly optional with foot activation, according to Automotive News. It should make loading the van easier for owners with their hands full. The T&C's powertrain sees some efficiency improvements, too. Under the hood, expect an upgraded version of the 3.6-liter Pentastar V6 and the already rumored nine-speed automatic, according to Automotive News. For the all-wheel-drive version of the minivan, an electric motor would provide the propulsion at the rear axle. Inside, all of the passengers can arrive with their devices fully charged thanks to USB ports for each of the three rows. Plus, for owners who need to make room to haul, the Stow 'N Go seating is now easier to use, too. Like the latest Honda Odyssey, fastidious buyers might even spec an optional vacuum. Earlier spy shots of the van indicate the switch to a rotary gearshift and upgraded infotainment, as well. Following the Detroit debut, the T&C goes into production in Windsor, Ontario, in late February 2016, Automotive News reports. The plug-in hybrid version would come towards the end of the year possibly capable of 75 mpge.