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Chrysler and Google launch virtual 200 factory tour [w/video]

Google is no stranger to showing off some of the most interesting automotive destinations in the world, like the museums for Lamborghini and Ducati, or even a Tesla showroom. However, it's taking that technology even further with a new, in-depth look of the Sterling Heights Assembly Plant where the Chrysler 200 is made. Unlike these earlier online excursions, the new Chrysler factory tour is a fully guided experience that includes several 360-degree videos explaining many parts of the production process.
"Just as we pioneered a completely new Chrysler 200, we are pioneering a new way for consumers to research a vehicle. The Factory Tour is an opportunity for us to prove to consumers that the all-new 2015 Chrysler 200 is not one ever built before," said Olivier Francois, Chrysler's chief marketing officer, in the company's release.
Chrysler was already pretty proud of its nearly $1 billion in recent updates to the Sterling Heights factory having released a look at the 200's assembly process earlier this year. However, the new Google tour goes far deeper by including 12 videos, and between highlighted stops, viewers can swing the camera all over to get a full view of the action. The whole thing is an intriguing way to show the way a modern car gets built.

Chrysler 200 replacement coming in January

Autoweek reports the next Chrysler 200 will bow early next year. CEO Sergio Marchionne has said the 2015 model will debut next January, and Chrysler plans to cut the 2014 200 model year short to make way for the model's successor. According to AW, internal documents reveal 2014 model production will start this July and run through early January, 2014. The memos don't specify whether its Dodge Avenger twin will also see a shortened model year (the latter was originally rumored for discontinuation, but a successor is apparently back on the table). Chrysler is investing some $1 billion to construct paint and body facilities at its Sterling Heights, Michigan plant for the next-generation 200.
From what we've heard so far, we can expect the 2015 200 to bring a new design language to the Chrysler brand that will eventually bleed into the automaker's other products. Early reports have also suggested the four door will boast a nine-speed automatic transmission and return up to 38 miles per gallon.
Chrysler executed a very successful facelift in 2011, turning the flailing Sebring into the newly minted 200. Buyers responded enthusiastically, with sales jumping 44 percent in 2012. That step up was enough to make the 200 the brand's best-selling car. The momentum hasn't slackened, either, with sales up 21 percent during the first two months of this year.

Chrysler 200 prototype spied for first time with new body

Chrysler is deep into testing for its next-generation 200 sedan, a new model that is utterly essential to the brand's continued health. The next iteration is tasked with wiping away anything reminiscent of the Sebring, which the current 200 is still based on. According to our spy, this is one of the first of the new 200s to wear a production body rather than the Alfa Romeo Giulietta-based mules that are thick on the ground in Auburn Hills.
Immediately apparent is that the new 200 ditches the awkwardly styled C-pillar that's typified four-door 200 sedans (and Sebrings before them) for years. The new, sleeker roofline is almost more of a four-door coupe than a traditional sedan, which hints that this new car will try to be more fashion-forward than its predecessor. The rear deck is set off by a sporty decklid spoiler, while a set of staggered rectangular exhaust pipes poke out of the bumper.
The front end appears sleeker, and we'd be lying if we didn't spy a bit of Dart through the camouflage, particularly with the headlights. A large, gaping lower air intake is visible, although our spy seems to think it'll shrink before production models debut. Whatever the new 200 ends up looking like, we expect to see a lot more of its styling from Chrysler in the coming years.