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Taking a truly driverless ride in Waymo's Chrysler Pacifica

Today was a first for me: I drove in a fully autonomous vehicle on roads without anyone behind the wheel. They weren't public roads, but they did have intersections, other vehicles, pedestrian traffic, cyclists and more, and the car managed a fairly long route without any human intervention — and without any cause for concern on my part. I've done a lot of self-driving vehicle demos, including in Waymo's own previous-generation Lexus test vehicles, so I wasn't apprehensive about being ferried around in Waymo's Chrysler Pacifica minivan to begin with. But the experience still took me by surprise, in terms of just how freeing it was once it became apparent that the car was handling things all on its own, and would continue to do so safely regardless of what else was going on around it. Waymo's test track at Castle (more on that facility here) included multiple intersections with traffic lights, a roundabout, cars stopped on the shoulder, crossing foot band cycle traffic and more. Even if these were staged, they'd be hard to replicate in exact detail every time, so despite the fact that Waymo clearly had more control here than they would out in the real world, the driving experience was still impressive. In particular, one event stuck with me: A squirrel (or other small rodent, I'm no expert on the fauna of Northern California) darted out quickly in front of the car, before turning back off the road – but the vehicle perceptibly slowed in case it needed to avoid it. Barring an incredibly lifelike animatronic, this isn't something Waymo could've planned for. Regarding how it actually works, once in the vehicle and buckled up, a rider taps a button to start the ride, and then displays mounted on the backs of the front seats show a visualization of what the car's sensors see, but selectively simplified and redesigned to draw focus to things that riders find important, and to reassure them about the system's competence and ability to spot all the key variables on the road. This is essentially the same car driving riders around Chandler, in Phoenix, where the current Waymo pilot is operating. It's still essentially a stock Pacifica van, with a premium trim upgrade, but included features in that vehicle, including the many USB ports for charging located throughout, the dual screens mentioned above on the seat backs, and the rear cabin AC and climate controls all make it particularly well suited to the task of putting the rider first.

Google-Chrysler autonomous project will include ride-sharing

Google's new Waymo automobile-technology division might have just gotten "way mo" interesting, if you'll excuse the pun. Google, which this spring said it would work with Fiat Chrysler Automobiles on the development of a self-driving Chrysler minivan prototype, is adding a ride-sharing component to the project, Bloomberg News says, citing people familiar with the process. Representatives with both Fiat Chrysler and Google parent Alphabet Inc. declined to comment to Bloomberg. The ride-sharing service, which would compete with fellow San Francisco Bay Area-based companies such as Uber and Lyft, may debut as soon as the end of next year. Uber continues to move forward with its own self-driving efforts, launching self-driving tests (with engineers behind the wheel) in Pittsburgh in September and announcing this week that it would start tests in San Francisco. Those efforts may be delayed, however, as the state of California requires special permitting for testing out self-driving technology, and while the state has granted those permits to automakers such as General Motors, Tesla and Ford, it hasn't for Uber. Google and Chrysler said earlier this year that it would develop about 100 autonomous-driving Pacifica prototypes, but the ride-sharing service would require more of those vehicles to be built. Google's auto-technology operations, now called Waymo, have been headed by former Hyundai executive John Krafcik since September 2015. The division has reportedly brought in more executive-level personnel to speed things along. Meanwhile, Chrysler is slated to unveil an all-electric prototype version of the Pacifica at Las Vegas's annual CES show next month. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Dodge Durango to stay classy with Ron Burgundy as spokesperson [w/video]

The upcoming 2014 Dodge Durango has a lot of things going for it, including its 290-horsepower V6 and 360-hp Hemi V8 engine options, an eight-speed automatic and aggressive looks. And now it will have Ron Burgundy, the fictional television news anchor played by comedian Will Ferrell, as a spokesperson, Adweek reports. He follows in the footsteps of other non-fictional Chrysler brand spokespeople such as Eminem, Clint Eastwood and the late Paul Harvey.
Though the star of 2004's Anchorman and the upcoming Anchorman 2 is wildly popular, we're not sure we see a Dodge spokesperson in Burgundy. (Please, no womanizing or scotchy, scotch, scotch before test test drives). But at this point there's no turning back: Chrysler's chief marketing officer Olivier Francois previewed three ad spots at the Association of National Advertisers (ANA) Masters of Marketing conference in Phoenix on Friday, and says Chrysler has already filmed 68(!) Durango ads with the fictional newsman.
According to Adweek, one of the ads previewed had Burgundy highlighting the SUV's glovebox size, and in another he compared its horsepower to a white horse standing next to him. Will this help Dodge Durango sales improve? We can only wait and see. In the meantime, feel free to share your thoughts in Comments, and check out the trailer for Anchorman 2 below.