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FCA joining virtual CES with in-depth tours and Jeep Wrangler 4xe in AR

CES is sort of, technically happening, but it won’t be the CES weÂ’ve all become accustomed to over the years. Automakers will be doing their best to participate virtually, assuming they decide to join in the festivities at all. FCA is one that will have a little nugget of tech to share with us. A few main experiences will be made available to anybody with a computer. FCAÂ’s main draw is meant to be “highly detailed interactive product tours” where you can get to know a number of vehicles in a virtual world and hear from a “virtual brand ambassador” throughout the tour. You wonÂ’t be able to sit in and crawl through the cars like a normal auto show for the public, but FCA is promising a rather immersive experience online. The guided tour through the cars and technologies will be available in 12 FCA vehicles, two of those being the new Jeep Grand Wagoneer Concept and Alfa Romeo Stelvio Quadrifoglio. FCA plans to offer in-depth talks about how it tests vehicles, too. There are demonstrations planned for wind tunnels, the four-post shaker, an advanced drive simulator and general performance testing. Additionally, FCA plans on providing more insight into Uconnect 5 and vehicle electrification systems. WeÂ’re guessing the latter will offer up details on the Wrangler 4xe. The plug-in hybrid Wrangler will also be the star of FCAÂ’s AR play at CES. Everybody will be able to scan a QR code on FCAÂ’s site, then have access to a Wrangler 4xe on their phone. YouÂ’ll be able to “put it” in your driveway virtually, change the colors and get up close and personal with the interior.  All of this will launch on fcaces2021.com at 9 a.m. ET on January 11 (official first day of the virtual CES show), so surf on over there next week if you want to check it out. Related video:

2017 Chrysler Pacifica Hybrid starts at $43,090, or just over $35,000 with a tax credit

Chrysler has announced pricing for its 2017 Pacifica Hybrid plug-in minivan, and with the federal tax credit, it's priced similarly to mid-range vans. The Hybrid Premium starts at $43,990, or $35,590 after the credit, and the Hybrid Platinum starts at $46,090, or $38,590 with the credit. In Chrysler's line-up, these are close in cost to the Touring L and Touring L Plus Pacifica models, as well as mid-level trims on competitors' minivans. The big difference being that the Pacifica Hybrid provides up to 30 miles of electric range on a full charge and an 80 MPGe rating in the city. The Pacifica Hybrid is equipped similarly to the mid-range Pacificas. The Premium trim comes standard with leather seats all around, seat heaters for the front, remote start with pre-conditioning, three-zone automatic climate control, active noise cancellation, 7.3 inch color display in the instrument panel, and the SafetyTec package. This package includes features such as rear park assist and blind-spot monitoring. The Platinum trim adds Nappa leather and front ventilated seats, a heated two-tone steering wheel, 13-speaker sound system, Uconnect Theater rear entertainment, and a programmable key for young drivers (or sketchy-looking valets). At a potential price of just over $35,000, the Pacifica Hybrid is an appealing package, since it's a plug-in hybrid with usable range and loads of space. However, this is the case as long as the tax credit holds out. Once the credit is no longer available, the Pacifica Hybrid will top the line for pricing. At that point, its value proposition will have to be weighed more heavily against its green cred and driving dynamics. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Maserati's new North American CEO is Chrysler's dealer guru

There's been a bit of a shakeup among the executive ranks at Chrysler and Maserati, as the Italian sports car manufacturer has appointed Peter Grady as its new North American CEO. Grady, who we imagine is about to get a very nice upgrade to his company car, will retain his role as vice president of dealer network development for Chrysler and Chrysler Capital, and is replacing Bob Graczyk at Maserati.
"It is with pleasure and anticipation that I welcome Peter to Maserati. He brings to our company nearly 30 years of leadership and experience. His background and industry expertise will be a great basis for the continued expansion of Maserati in North America," said Maserati CEO Harald Wester in a statement.
Also joining the team at Maserati is Saad Chehab, who previously worked for the Chrysler and Lancia brands and will be the new head of marketing for the Italian brand. He'll be replaced by Al Gardner, the former boss of Chrysler's southeast business center, as the head of Chrysler brand, according to Automotive News.