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Chrysler to veer away from 'Imported From Detroit' message?

Claim some ground, control that ground and then expand. Chrysler, wandering the Earth like Kane from Kung-Fu when it came to brand message after the bailouts, pulled off the first two feats in only 120 seconds when its "Imported from Detroit" commercial aired during the 2011 Super Bowl. Two years later and now that the brand has a center in the minds of consumers, the Chrysler Group's head of marketing, Olivier Francois, says it's time to move away from the "Detroit" component of that slogan and express the "Imported" aspect.
It is, more precisely, about positioning Chrysler as genuine competition for imports and not Ford or General Motors, but rather Toyota on quality or Audi on technology. A report in Forbes said that Francois not only "wants to attract import owners to Chrysler vehicles by focusing on quality, technology, fuel economy and style," but to "take back the lead in these four things." That is the new understanding he wants people to infer from the idea of Detroit - that the nation's car capital isn't just a patriotic rallying point but a lively competitor for established giants.
Chrysler has been running ads that no longer refer to Detroit, and recent efforts have linked a specific character to each brand - like Jenny with Jeep and Steven with the Chrysler 300 - to create brand separation. Francois hasn't detailed what he plans to do to bolster Chrysler's upscale pretensions, but his efforts would be helped by CEO Sergio Marchionne loosing the pursestrings and the arrival of strong new product.

Autoblog Minute: New Civic, FCA UAW Agreement, Frankfurt

FCA reaches a tentative agreement with the UAW, Honda reveals the all-new 2016 Civic, and the Frankfurt Motor Show dazzles us again. Autoblog senior editor Greg Migliore reports on the Weekly Recap edition of Autoblog Minute. Show full video transcript text [00:00:00] FCA reaches a tentative agreement with the UAW, Honda reveals the all-new 2016 Civic, and the Frankfurt Motor Show dazzles us again. I'm senior editor Greg Migliore and this is your Autoblog Minute Weekly Recap. FCA reached a tentative labor agreement with UAW leadership. The major focus of the new deal reportedly includes: the eventual elimination of the two-tier pay scale [00:00:30] and pooling worker health care. Now that a leadership agreement is in place, the deal will be sent to FCA's rank-and-file. FCA has about 36,000 hourly employees. We got a first look at the interior and exterior of the 10th-generation Civic. Honda expects the new sedan to dominate the C-segment when it hits dealerships later this fall. Civic coupe, five-door hatchback, Si and Type R will all come later. The 2015 Frankfurt Motor Show is in the books and there was a lot of news to get excited about. [00:01:00] Porsche introduced a fully electric concept car in the Mission E. If they make this car, Porsche could give Tesla nightmares. We also saw SUVs from Jaguar and Bentley. There were two beautiful Italian convertibles from Ferrari and Lamborghini. Meanwhile, Mercedes introduced a concept of their own in the IAA - a vehicle that experiments with adaptable aerodynamics. Those are the highlights from the week that was. Be sure to check out my full recap this Saturday. Plus we'll have some added insight on General Motors' deal to [00:01:30] avoid federal prosecution. For Autoblog, I'm Greg Migliore. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals. UAW/Unions Frankfurt Motor Show Bentley Chrysler Ferrari Honda Jaguar Lamborghini Mercedes-Benz Porsche Rolls-Royce Tesla Convertible SUV Concept Cars Electric Supercars Autoblog Minute Videos Original Video porsche mission e concept

Chrysler touts Pacifica Plug-in minivan's lower emissions

Put the words "Chrysler" and "minivan" together, and the concept of lower greenhouse-gas emissions may not immediately come to mind – especially given today's news about FCA sister brands Ram and Jeep. Among mass-market automakers, Chrysler and its sister companies (namely Dodge and Ram) have long lagged its competitors in fuel economy, with little in the way of drivetrain electrification. Now, though, Fiat Chrysler says it's taking steps to make some green-vehicle progress via its new Chrysler Pacifica Plug-in Hybrid minivan. Namely, the automaker says the minivan, which can go 33 miles on electric power alone, generates 31 percent less emissions than previous-generation Pacifica, and 24 percent less than the 2017 model-year gas-powered variant. The Pacifica Plug-in, which will be the first hybrid minivan to be sold in the US, has a fuel-economy rating of 84 miles per gallon equivalent, and can go as far as 566 miles on a full tank and full electric charge. That full charge takes about two hours with a 240-volt charger, and 14 hours from a standard, 110-volt outlet. That means that over the lifecycle of the vehicle (estimated at 120,000 miles), the plug-in minivan, which will compete against models such as the Toyota Sienna and Honda Odyssey, may cut emissions by 21 metric tons of carbon dioxide relative to the gas-powered version. That is the equivalent to the annual emissions of about 22 US households, or, as Chrysler put it, 14 commercial flights to Los Angeles from Detroit. Chrysler is pricing the minivan at about $43,000 (or about $35,000 once the $7,500 federal tax credit for plug-in vehicles kicks in) and will start selling the model by the end of March. Take a look at Autoblog's First Drive impressions here. Related Video: Featured Gallery 2017 Chrysler Pacifica Hybrid: First Drive View 19 Photos News Source: Fiat Chrysler via Green Car Reports Green Chrysler Fiat AutoblogGreen Exclusive Emissions Fuel Efficiency Minivan/Van Hybrid chrysler pacifica