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China-FCA merger could be a win-win for everyone but politicians

NEW YORK — Fiat Chrysler boss Sergio Marchionne has said the car industry needs to come together, cut costs and stop incinerating capital. So far, his words have mostly fallen on deaf ears among competitors in Europe and North America. But it appears Marchionne has finally found a receptive audience — in China. FCA shares soared Monday after trade publication Automotive News reported the $18 billion Italian-American conglomerate controlled by the Agnelli family rebuffed a takeover from an unidentified carmaker from the Chinese mainland. As ugly as the politics of such a combination may appear at first blush, a transaction could stack up industrially, and perhaps even financially. A Sino-U.S.-European merger would create the first truly global auto group. That could push consolidation to the next level elsewhere. Moreover, China is the world's top market for the SUVs that Jeep effectively invented, so it might benefit FCA financially. A combo would certainly help upgrade the domestic manufacturer; Chinese carmakers have gotten better at making cars, but struggle to build global brands, and they need to develop export markets. Though frivolous overseas shopping excursions by Chinese enterprises are being reined in by Beijing, acquisitions that support the modernization and transformation of strategic industries still receive support, and the government considers the automotive industry to be strategic. A purchase of FCA by Guangzhou Automobile, Great Wall or Dongfeng Motors would probably get the same stamp of approval ChemChina was given for its $43 billion takeover of Syngenta. What's standing in the way? Apart from price (Automotive News said FCA's board deemed the offer insufficient) there's the not-insignificant matter of politics. Even as FCA shares soared, President Donald Trump interrupted his vacation to instruct the U.S. Trade Representative to look into whether to investigate China's trade policies on intellectual property. Seeing storied Detroit brands like Jeep, Chrysler, Ram and Dodge handed off to a Chinese company would provoke howls among Trump's economic-nationalist supporters. It might not play well in Italy, either, to see Alfa Romeo and Maserati answering to Wuhan instead of Turin — though Automotive News said they might be spun off separately. Yet, as Morgan Stanley observes, "cars don't ship across oceans easily," and political considerations increasingly demand local manufacture of valuable products.

Dodge not being dropped by Chrysler, CEO reaffirms

Dodge isn't going anywhere. Despite some rumor and speculation over the future of the crosshair grille and the cars that wear it, Dodge brand boss, Tim Kuniskis, sat down with TheDetroitBureau.com, explaining that the marque isn't going anywhere. His sentiments echo those of SRT boss Ralph Gilles, who told a group of enthusiasts in July that "Dodge is here to stay!"
Dodge's death won't be "a part of a master plan to consolidate brands," Kuniskis told TheDetroitBureau.com. Instead, the brand, which is ultimately under the command of Fiat/Chrysler CEO, Sergio Marchionne, will likely ditch some of its badge-engineered models, like the Dodge Grand Caravan. A more focused Dodge, which was something Gilles has already hinted at, will likely see it exploring areas of the market that haven't been exploited by other Chrysler brands.
Kuniskis, not surprisingly, wasn't willing to delve into any detailed product plans, telling TDB that the size of the brand's lineup "remains to be seen." Regardless of how big the brand actually ends up being (it is presently Chrysler's volume brand - and not by a little), hopefully the statements from Kuniskiss can put the rumors of a Dodge closure to bed.

FCA's large, LX-based RWD cars will stick around until 2020

Fiat Chrysler Automobiles plans to stick with the Dodge Challenger, Dodge Charger, and Chrysler 300 until at least 2020, reports Automotive News. The information comes from two unnamed sources and was loosely confirmed by details in the automaker's new labor contract with Unifor, Canada's auto union. The plan, according to two anonymous sources, is to lightly refresh the Challenger, Charger, and 300 until the vehicles make the switch to FCA's new Giorgio platform. The refresh, as Automotive News points out, will happen in 2018. The Giorgio platform currently underpins the Alfa Romeo Giulia and is expected to find its way to two of the three large American vehicles for the 2021 model year. At that time, FCA will discontinue either the Charger or the 300, claim AN's unnamed sources. If one of the vehicles were to go, it would most likely be the 300. The 300's LX platform would be approximately 15 years old in 2020 and the vehicle doesn't draw in as many sales as the Challenger or the Charger. The Charger made the switch from the LX platform in 2010 with the current model utilizing the mildly updated LD platform, while the Challenger recently moved from the LC platform to the LA platform last year. All of those rear-wheel-drive platforms are closely related. Automotive News points out that FCA CEO Sergio Marchionne stated that the new platform could be utilized across various applications in a conference call with analysts last month. The plan, according to the report, is to stretch and widen the Giorgio platform for the next-gen Challenger and Charger. The new platform is also rigid enough to allow the automaker to add a convertible to its lineup, which could lend further credence to rumors of an upcoming Barracuda. Hopefully, the move to the new Giorgio platform doesn't delay the all-wheel-drive Challenger GT AWD or the wide-body, Hellcat-powered Challenger ADR. We'll just have to wait and see. Related Video: News Source: Automotive News - sub. req. Chrysler Dodge Coupe Performance Sedan FCA fiat chrysler automobiles