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Is Chrysler's 'America's Import' campaign outdated or offensive? [w/poll]

Chrysler launched its America's Import campaign with a splashy ad during the Super Bowl starring Bob Dylan and featuring a whole bunch of patriotic imagery that included Marilyn Monroe, James Dean, factory employees and, of course, the city of Detroit. Since then, the brand has followed the original spot with even more ads using the same tagline. Not everyone is pleased, it seems, including The Detroit Free Press auto critic Mark Phelan, who's fed up with the marketing. In an editorial for the newspaper, Phelan claims that it's insulting to the US auto industry and its workers.
"The phrase 'America's import,' with its suggestion that 'import' equals 'better,' feels terribly dated, a relic of the 1980s. It's the rhetorical equivalent of hanging a pastel-hued 'Miami Vice' poster on your office wall," writes Phelan in the piece. Also, since some of the brand's cars are made in Canada, the line isn't even entirely true, he claims. Phelan goes on to praise the company's earlier Imported from Detroit commercials for getting the right message across and showing pride in the city.
While "America's Import" might be the tagline for Chrysler's ads, it's not the whole message. Subsequent ads keep the hard-working, patriotic imagery from the original Super Bowl spot but put a bigger emphasis on the Chrysler 200 that the commercials are meant to sell.

Merged PSA and Fiat would retain all brands, Tavares says

By Elisa Anzolin and Gilles Guillaume PARIS/TURIN, Italy (Reuters) - Peugeot maker PSA Group and Fiat Chrysler would retain all of their car brands if their planned $50 billion merger goes ahead, the would-be chief executive of the combined group said on Friday. PSA CEO Carlos Tavares, seen as the architect of PSA's turnaround and in line to take the operational helm in the Fiat tie-up, said in a TV interview that the companies complemented each other well geographically and in terms of technology and brands. FCA derives 66% of its revenue from North America compared with only 5.7% for PSA, Refinitiv Eikon data shows. Europe remains the main revenue driver for PSA. "There's no doubt it's a very good deal for both parties. It's a win-win," Tavares told France's BFM Business, in his first interview since the French and Italian companies announced plans to create the world's fourth-largest auto maker last week. Fiat Chrysler (FCA) Chairman John Elkann, who would chair the combined group, said on Friday at an event in Turin that the 50-50 share merger would help the Italian carmaker "seize great opportunities." The deal, which would help the firms pool resources to meet tough new emissions rules and investments in electric and self-driving vehicles, as well as counter a broader downturn in car markers, is still at an early stage. PSA and Fiat have said they aim to reach a binding outline in the coming weeks, but still face questions over potential job losses, as well as scrutiny over whether the transaction favors one party more than the other. Tavares said the brands that would come under the combined group's umbrella — PSA's five passenger car nameplates include Citroen, Vauxhall and Opel, while FCA has nine, including Fiat, Alfa Romeo, Maserati, Chrysler, Dodge and Jeep — were all likely to survive. "As of today, I don't see any need to scrap any of the brands if the deal came to pass. They all have their history and their strengths," Tavares said. Few carmakers have as large a portfolio, with German rival Volkswagen Group counting 10 passenger brands, if newer Chinese ones such as electric vehicle label Sihao are included. The merger will also require approval from anti-trust authorities. Tavares said he did not expect the companies to have to make major concessions to meet competition rules, but added they were ready to do so, without giving details.

Dodge to resurrect Scat Pack?

Before social media ever existed, if automotive enthusiasts wanted to be noticed or recognize other fans, they joined a car club. For Dodge muscle car lovers from 1968 through 1971, that group was known as the Scat Pack. Just like the Charger, Challenger and Dart nameplates, it looks like the Scat Pack could be getting a resurrection by Chrysler.
Automotive News is reporting that Chrysler recently renewed its trademark on the Scat Pack name, and while this is in no way a guarantee that the name will return, AN talked to Tim Kuniskis, Dodge President and CEO, who stoked the fire a little more. In the article, Kuniskis said that the name is "a very important part of our history" and added that "we like the whole idea of having a Scat Pack of cars." Scat Pack models were identified by their bumblebee stripes and helmet-wearing bumblebee logo, and the idea of a modern Scat Pack doesn't seem all that outlandish in light of recent vehicles like the Charger SRT Super Bee and the Ram 1500 Rumble Bee Concept.
What do you think, is this a cool idea, or is it just an unwelcome bit of nostalgia? Have you say in Comments.