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Dodge Durango to stay classy with Ron Burgundy as spokesperson [w/video]

The upcoming 2014 Dodge Durango has a lot of things going for it, including its 290-horsepower V6 and 360-hp Hemi V8 engine options, an eight-speed automatic and aggressive looks. And now it will have Ron Burgundy, the fictional television news anchor played by comedian Will Ferrell, as a spokesperson, Adweek reports. He follows in the footsteps of other non-fictional Chrysler brand spokespeople such as Eminem, Clint Eastwood and the late Paul Harvey.
Though the star of 2004's Anchorman and the upcoming Anchorman 2 is wildly popular, we're not sure we see a Dodge spokesperson in Burgundy. (Please, no womanizing or scotchy, scotch, scotch before test test drives). But at this point there's no turning back: Chrysler's chief marketing officer Olivier Francois previewed three ad spots at the Association of National Advertisers (ANA) Masters of Marketing conference in Phoenix on Friday, and says Chrysler has already filmed 68(!) Durango ads with the fictional newsman.
According to Adweek, one of the ads previewed had Burgundy highlighting the SUV's glovebox size, and in another he compared its horsepower to a white horse standing next to him. Will this help Dodge Durango sales improve? We can only wait and see. In the meantime, feel free to share your thoughts in Comments, and check out the trailer for Anchorman 2 below.

FCA eliminates just under 2,000 supplemental contract workers due to coronavirus constraints

Car companies have jumped in quickly to help combat coronavirus. They’re even beginning to manufacture some of the badly needed medical supplies, like ventilators and masks. However, with stay-at-home orders sweeping across the nation and folks practicing social distancing, automotive sales and manufacturing have quickly dried up in North America. That leads us to todayÂ’s news coming out of FCA. A company spokesperson told us that approximately 2,000 supplemental workers (a subcategory of the companyÂ’s many contract workers) are being laid off. HereÂ’s the official statement from FCA: “In light of the challenges created by the COVID 19 situation, and the various ‘stay at homeÂ’ orders from multiple states, a number of development projects within FCA have been temporarily put on hold. "As a result of this, subcontract companies who were providing external support to a number of these projects have been asked to temporarily suspend their activities as we reprioritize certain initiatives and projects. We will continue to monitor the situation with the intent to return to normal activity as soon as the situation allows.” FCA made it clear in our communications with the company that it is not terminating all contract workers, nor is it terminating any employees of the company itself. The rationale here is that certain development work is on pause, so those who were contracted to be a part of that work are now out. We're told that those workers are in white-collar functions, not manufacturing jobs. We asked FCA if it had plans to reinstate all of the affected workers once the coronavirus crisis has passed, but received no commitment either way. “At this point weÂ’re going to continue to monitor the situation,” a company spokesperson told us. Questions still remain when it comes to the stimulus package moving through Congress right now as it pertains to the automotive industry. FCA says itÂ’s currently studying the bill, but hasnÂ’t offered up a comment on the situation yet. We havenÂ’t heard of any similar cuts happening at Ford or GM yet, but now that FCA has made a move, weÂ’ll be on the lookout for more. Hirings/Firings/Layoffs Chrysler Fiat coronavirus

Ralph Gilles talks minivans, Millennials, mobility, and kissing Alfa Romeos

We sat down with Ralph Gilles, the global head of design for Fiat Chrysler Automobiles, at the 2017 Detroit Auto Show. The veteran stylist has worked for the company for 25 years, and oversees the design of all of the products in the FCA portfolio – everything from mobility pods to Maseratis. This serves Gilles just fine, as his personal automotive interests are exceedingly diverse. The FCA stand was unusually quiet (until Vice President Joe Biden stopped by at the end of our time there) and Gilles was willing to weigh in on a wide range of subjects. Autoblog: We're seeing all of these autonomous mobility pods like Portal being presented at auto shows like CES or NAIAS, but we're not seeing any adoption of this kind of small vehicle in the market. What's your perspective on our pod-like autonomous future versus our truck-centric present? Ralph Gilles: Obviously I pay attention to the industry as much as your readers and yourself, and everyone has a take on the future. We had a debate, we could have done a supercar or something for pure sex appeal [ apparently that's also in the works], but we chose something practical, to really look at the future in a different perspective. We have these Millennials, a huge swath of people born between 1982 and 2004, and the oldest ones are turning 35 right about now, and a lot of them are having families later in life but when they have them they have a little more buying power, so it makes for an interesting cocktail. The one stipulation we had on the Portal project was that everyone had to be a Millennial to be on the team. So that excluded me, I had more of a coach role on the team. And to your point, the Portal in its current state as you see it is not going to be on the road tomorrow. But there's a lot of ideas, a lot of connectivity ideas, a lot of styling ideas, even lighting and technologies that will absolutely find their way into vehicles in the next few years. AB: Being a Detroiter, all of this attention we've had recently in Vegas, CES – I heard that they're maybe going to be running the show at the same time next year. Do you feel a little protective of the Detroit Show? RG: Yeah, it's something to watch. I hope it's not an aggressive thing on their part, by moving the shows on top of each other. They're both important shows. CES, I've been going to for the last five years, and it's changing. There's a lot more automotive content, but there are a lot more start-ups too, and it's interesting to watch.