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Chrysler launches new Ram ads and gears up for Super Bowl XLV [w/videos]

Perhaps no car company has made bigger splashes in the last two years at the Super Bowl than Chrysler, and the automaker's marketing chief, Olivier Francois, said today that he plans to be all over the big game again in February.
Last year, the company made an ad featuring Hollywood icon Clint Eastwood. The spot achieved viral status quickly when pundits charged that Eastwood's lines were politically motivated; meant to appeal to progressive voters/viewers favoring a second term for President Obama. In 2011, agency Wieden & Kennedy burst into the game with a now famous commercial featuring Eminem. Both ads have supported Chrysler's "Imported from Detroit" marketing platform.
Francois briefed reporters Monday at the Detroit Opera House while he also debuted a new series of ads for the Ram brand.

Stellantis reports surprising 2020 results, is 'off to a flying start'

MILAN — Low global car inventories and cost cuts should boost Stellantis's profit margins this year, though a shortage of semiconductors and investments in electric vehicles could weigh on results, the newly-formed automaker said on Wednesday. The forecast came as Stellantis, created by the January merger of Peugeot-maker PSA and Fiat Chrysler (FCA), reported better-than-expected results for 2020 that sent its shares up around 3% in morning trading. "Stellantis gets off to a flying start and is fully focused on achieving the full promised synergies (from the merger)," Chief Executive Carlos Tavares said in a statement. Stellantis is the world's fourth largest carmaker, with 14 brands including Fiat, Peugeot, Opel, Jeep, Ram and Maserati. It said 2021 results should be helped by three new high-margin Jeep vehicles in North America and a strong pricing environment there. The U.S. market has driven profits for years at FCA and starts off as the strongest part of Stellantis. The group's guidance assumes no more significant lockdowns caused by the global COVID-19 pandemic, which shuttered auto plants around the world last spring. Stellantis should also get a lift as its starts to implement a plan aimed at delivering over 5 billion euros a year in savings, without closing any plants. Tavares has also pledged not to cut jobs. But a pandemic-related global shortage of semiconductors, used for everything from maximizing engine fuel economy to driver-assistance features, could hurt business. Auto industry executives have said the shortage should ease by the second half of 2021. Stellantis said its "electrification offensive" could also weigh on results this year. Automakers are racing to develop electric vehicles to meet tighter CO2 emissions targets in Europe and this week Volvo joined a growing number of carmakers aiming for a fully-electric line-up by 2030. Stellantis plans to have fully-electric or hybrid versions of all of its vehicles available in Europe by 2025, broadly in line with plans at top rivals such as Volkswagen and Renault-Nissan, although Stellantis has further to go to meet that goal. The carmaker is targeting an adjusted operating profit margin of 5.5%-7.5% this year. That compares with a 5.3% aggregated margin last year: 4.3% at FCA and 7.1% at PSA excluding a controlling stake in parts maker Faurecia, which is set to be spun-off from Stellantis shortly.

Wolverine will drive weird custom Chrysler 300 in next X-Men movie

Fiat Chrysler loves a movie tie-in. Remember the Stormtrooper-spec Dodge Charger we messed around with? Then there was the Jeep Renegade Dawn of Justice special edition, built for Batman v. Superman. And now, it looks like the company donated a misshapen Chrysler limo for the latest film in the Wolverine series. Some movie-stalking paparazzi caught Hugh Jackman next to this odd vehicle, and you can see photos at Just Jared, a celebrity gossip site. The photogs were more concerned with the graying star, who's reprising his role as the adamantium-boned superhero for the ninth time including cameos, but we'll focus on the machine. We can see the car's rear three-quarters and not a lot else. It looks broadly based on the 300, but much longer. The Chrysler winged badge is clearly visible on the trunk, while a retro script version of the automaker's logo sits on the rear pillar. There's also an unexplained "E8" badge to the right of the driver's side taillight. And as for those lamps, it's like FCA mashed together the current 300's taillights with those from a Cadillac CT6. The trunk and rear window are the strangest elements of all. We can't figure out what's happening with the tiny rear glass, the strange curve to it, or the tiny, sloping rear deck. It's ... not pretty. From the rest of what's visible, it's clear this particular car is a limo of some kind. The front end has been modified with fat fender flares sitting over some big multispoke wheels, and the door handles have been shaved. Behind the B-pillar, it gets weird. There's a long stretch of glass and bodywork, and then a very small rear door. Ingress and egress would be tough, to say the least. There's a lot of brightwork, too, from the wheels to the thick chrome strip running below the greenhouse and onto the hood. A couple of the images give a glimpse into the interior, which is wholly different from that in the production 300. We've embedded a tweet with some of the images below. But for the full gallery, you'll need to head over to Just Jared. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Related Video: News Source: JustJared.comImage Credit: Marvel Studios Auto News TV/Movies Chrysler Luxury Sedan