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Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

Chrysler fires protest organizer at MI assembly plant

Chrysler has reportedly fired a Warren Stamping Plant worker for what the company is calling a violation of its code of conduct. Alex Wassell (left), a 20-year veteran with the automaker, was suspended without pay after he was quoted in an article in The Detroit News. The 63-year-old welder repairman helped organize a demonstration against a new work schedule and was protesting outside the Michigan plant on February 28 when he was interviewed. Chrysler then fired Wassell when the paper published his comments. Wassell, has since filed a grievance and says that he's looking for an amicable settlement between his union and his former employer.
Meanwhile, multiple civil liberties groups have spoken out against Chrysler's decision to dismiss Wassell. Both the National Lawyer's Guild and the American Civil Liberties Union have released statements on the situation, with the ACLU saying "Employees have a right to air their grievances, even if that means a public demonstration or a comments to the media."
According to The Detroit News, Chrysler spokesperson Jodi Tinson said that Wassell was fired for "engaging in activity constituting or appearing to constitute a conflict with the interest of the company."

Junkyard Gem: 1979 Chrysler Cordoba

The original Cordoba personal luxury coupe, which debuted for the 1975 model year, was a big hit for Chrysler. Through the 1979 model year, it was based on the successful Chrysler B-Body platform, making it a sibling to the Dukes of Hazzard Charger and Governor Moonbeam's Plymouth Satellite sedan. I see a surprising number of Cordobas showing up in the self-service wrecking yards I frequent in California and Colorado, and this two-tone '79 showed up in a San Francisco Bay Area yard a while back. You could get the 1979 Cordoba with typical 1970s fuzzy-velour seats, but this one has the iconic Corinthian Leather of Ricardo Montalban fame. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Yes, soft Corinthian Leather! This one has just about every possible option, if we are to go by the information in the brochure. The vinyl landau roof and two-tone paint were for serious buyers only. This V8 is either a 318 or a 360, and we won't discuss the depressing power figures that you get with engines of the late 1970s. Worth restoring? Not in this kind of condition. Source of parts for other, more valuable B-bodies? Yes. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery Junked 1979 Chrysler Cordoba View 17 Photos Auto News Chrysler