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Chrysler readying 20 Moparized vehicles for SEMA

The Las Vegas Convention Center has plenty of space for aftermarket companies and automakers to show off their wares, and it looks like Chrysler is taking advantage of the spacious floor plan. At next month's SEMA Show, Chrysler will have a full 20 cars from its six brands decked out with Mopar gear.
As a hint of what is to come, Chrysler released a handful of teaser sketches showing glimpses of modified Jeep Cherokee, Ram 1500, Fiat 500L and Chrysler 300 concept vehicles. The automaker will also use the venue to show off a new line of Jeep Performance Parts offered by the all-new Mopar Off-Road Division. In addition to the images, Chrysler also issued a brief press release - posted below - breaking down some of the "industry-first features" that Mopar has offered in recent years.

2017 Chrysler Pacifica is perfect for town and country

The Pacifica has returned. In a surprising move, Chrysler revived the name of its old three-row CUV for the long-serving Town & Country's replacement. That's a bold strategy. Let's see if it pays off. Chrysler's new minivan offers a tremendous improvement on its predecessor in terms of interior and exterior design, available technology, and powertrain. Design inspiration is most clearly drawn from the brand's 200 sedan, both inside and out. Gone are the egg-crate grille, blocky headlights, and vertical taillights of the old van, all of which have been replaced with slim, stylish units. Doubtlessly destined for high-end trims, Chrysler will also offer a 200-style, two-tone interior with over 35 inches of screen real estate. 8.4 inches are reserved for the central UConnect display, while drivers have their own seven-inch display in the instrument cluster. As for the kiddies, they're the big winners, with a pair of ten-inch touchscreen displays in the back. Underhood, the big news is reserved for the new plug-in-hybrid powertrain. You can read all about that here. For right now, we'll focus on the familiar 3.6-liter Pentastar V6 and its accompanying nine-speed automatic transmission. There is 287 horsepower, 262 pound-feet of torque, and what will likely be a healthy improvement in fuel economy over the old Town & Country. You can read much more on the all-new Pacifica from our original post last night. We've also got a fresh gallery of live images from its big debut here at Detroit's Cobo Center, available up top.

2015 Chrysler 200 nets 10,000 orders in first day

Chrysler is having a "crazy impressive" launch for its 2015 200, claims company spokesperson Rick Deneau. Within the first two days of opening the order books, the Pentastar took over 17,000 requests for its swoopy new family sedan - 10,000 of them in the first day. The company says that's enough to keep its Sterling Heights, MI, factory running at full capacity through mid-July.
Deneau tells Autoblog that the last time he saw such an immediate popularity for a model was when Ram launched its 1500 EcoDiesel pickup. That truck sold out of its initial order allocation in just three days earlier this year. As you'd expect, "most of these are dealer orders," Deneau admits. In other words, they're not necessarily coming at the behest of individual customer, but that's standard operating procedure as dealers look to fill up their showrooms.
For the moment, it's too early to know which trim or engine will prove most popular in the new 200. At present, most of the ordered models are highly optioned. That's normal for a new vehicle launch, as early adopters tend to want all the bells and whistles and dealers want to show off their new stock by putting their best foot forward.