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Chrysler 300C John Varvatos Limited Edition returns for 2014 with AWD option

Before last year, many of us car guys had no idea who John Varvatos was. That all changed when the Detroit-native fashion designer lent his talents to the Chrysler 300 to create the snazzy, special-edition 300C John Varvatos models. The fashionable sedan returns for 2014 with two versions (Luxury and Limited), and the only big news here is that the latter model will be getting an optional all-wheel-drive system.
Distinguishing the Luxury and Limited models, the Luxury comes with Platinum exterior accents and is offered in a handful of colors while the Limited gets darker Titanium accents and only comes with a Phantom Black Tri-Coat paint job. Both cars get an exclusive interior design with special leathers, patterns and colors worthy of the designer's name and logo. The JV Edition is the only 300C to offer a V6 engine, but V8 lovers can still opt up for the powerful Hemi engine.
It would appear that the Luxury Edition is already on sale, but you'll have to wait until March for the 2014 JV Limited Edition, which, according to a Chrysler spokesperson, will be "limited from a production timing standpoint." The JV Luxury Edition starts at $41,195 and the Limited Edition will have a starting price of $44,480 (*not including $995 for destination) - both cars can be optioned with all-wheel drive for $2,500. Scroll down for the press release on the 300C John Varvatos Limited Edition.

Is Chrysler's 'America's Import' campaign outdated or offensive? [w/poll]

Chrysler launched its America's Import campaign with a splashy ad during the Super Bowl starring Bob Dylan and featuring a whole bunch of patriotic imagery that included Marilyn Monroe, James Dean, factory employees and, of course, the city of Detroit. Since then, the brand has followed the original spot with even more ads using the same tagline. Not everyone is pleased, it seems, including The Detroit Free Press auto critic Mark Phelan, who's fed up with the marketing. In an editorial for the newspaper, Phelan claims that it's insulting to the US auto industry and its workers.
"The phrase 'America's import,' with its suggestion that 'import' equals 'better,' feels terribly dated, a relic of the 1980s. It's the rhetorical equivalent of hanging a pastel-hued 'Miami Vice' poster on your office wall," writes Phelan in the piece. Also, since some of the brand's cars are made in Canada, the line isn't even entirely true, he claims. Phelan goes on to praise the company's earlier Imported from Detroit commercials for getting the right message across and showing pride in the city.
While "America's Import" might be the tagline for Chrysler's ads, it's not the whole message. Subsequent ads keep the hard-working, patriotic imagery from the original Super Bowl spot but put a bigger emphasis on the Chrysler 200 that the commercials are meant to sell.

Jeep follows up Super Bowl spot with call to help the USO

Once again, Chrysler had one of the most talked about Super Bowl commercials with its two-minute Whole Again Jeep spot, which was used to highlight its Operation SAFE Return program for US military personnel returning home from active duty. As part of this campaign, Jeep announced today that it will be donating up to $300,000 to the United Services Organizations (USO), and you can help.
Simply tweet using the #joinOSR hashtag on Twitter, visit the Yahoo! homepage or go to the Jeep Operation SAFE Return website, and Jeep will donate $1 to a fund that provides returning troops things like employment assistance and incentives to buy new vehicles. Jeep is also donating to this charity to the tune of $250 for each Jeep Wrangler and Wrangler Unlimited (including the Freedom Edition model) and Jeep Patriot Freedom Edition model sold.