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Rising aluminum costs cut into Ford's profit

When Ford reports fourth-quarter results on Wednesday afternoon, it is expected to fret that rising metals costs have cut into profits, even as rivals say they have the problem under control. Aluminum prices have risen 20 percent in the last year and nearly 11 percent since Dec. 11. Steel prices have risen just over 9 percent in the last year. Ford uses more aluminum in its vehicles than its rivals. Aluminum is lighter but far more expensive than steel, closing at $2,229 per tonne on Tuesday. U.S. steel futures closed at $677 per ton (0.91 metric tonnes). Republican U.S. President Donald Trump's administration is weighing whether to impose tariffs on imported steel and aluminum, which could push prices even higher. Ford gave a disappointing earnings estimate for 2017 and 2018 last week, saying the higher costs for steel, aluminum and other metals, as well as currency volatility, could cost the company $1.6 billion in 2018. Ford shares took a dive after the announcement. Ford Chief Financial Officer Bob Shanks told analysts at a conference in Detroit last week that while the company benefited from low commodity prices in 2016, rising steel prices were now the main cause of higher costs, followed by aluminum. Shanks said the automaker at times relies on foreign currencies as a "natural hedge" for some commodities but those are now going in the opposite direction, so they are not working. A Ford spokesman added that the automaker also uses a mix of contracts, hedges and indexed buying. Industry analysts point to the spike in aluminum versus steel prices as a plausible reason for Ford's problems, especially since it uses far more of the expensive metal than other major automakers. "When you look at Ford in the context of the other automakers, aluminum drives a lot of their volume and I think that is the cause" of their rising costs, said Jeff Schuster, senior vice president of forecasting at auto consultancy LMC Automotive. Other major automakers say rising commodity costs are not much of a problem. At last week's Detroit auto show, Fiat Chrysler Automobiles NV's Chief Executive Officer Sergio Marchionne reiterated its earnings guidance for 2018 and held forth on a number of topics, but did not mention metals prices. General Motors Co gave a well-received profit outlook last week and did not mention the subject. "We view changes in raw material costs as something that is manageable," a GM spokesman said in an email.

Is Chrysler's 'America's Import' campaign outdated or offensive? [w/poll]

Chrysler launched its America's Import campaign with a splashy ad during the Super Bowl starring Bob Dylan and featuring a whole bunch of patriotic imagery that included Marilyn Monroe, James Dean, factory employees and, of course, the city of Detroit. Since then, the brand has followed the original spot with even more ads using the same tagline. Not everyone is pleased, it seems, including The Detroit Free Press auto critic Mark Phelan, who's fed up with the marketing. In an editorial for the newspaper, Phelan claims that it's insulting to the US auto industry and its workers.
"The phrase 'America's import,' with its suggestion that 'import' equals 'better,' feels terribly dated, a relic of the 1980s. It's the rhetorical equivalent of hanging a pastel-hued 'Miami Vice' poster on your office wall," writes Phelan in the piece. Also, since some of the brand's cars are made in Canada, the line isn't even entirely true, he claims. Phelan goes on to praise the company's earlier Imported from Detroit commercials for getting the right message across and showing pride in the city.
While "America's Import" might be the tagline for Chrysler's ads, it's not the whole message. Subsequent ads keep the hard-working, patriotic imagery from the original Super Bowl spot but put a bigger emphasis on the Chrysler 200 that the commercials are meant to sell.

Here are all the vehicles sold by the 12 brands of the Fiat Chrysler PSA merger

Sven Gustafson and Ronan Glon contributed to this report. Whether or not the formal merger between Italian-American automaker Fiat Chrysler and European conglomerate PSA Group means the return of Peugeot to the U.S., one thing’s for certain: The combined company will have a truckload of different brands. Sorting out what the deal means for all of them, including where they are sold and built, and whether and where there is product overlap, will be a key question for the two companies as they formalize the merger over the next 12 to 15 months. So far, both sides have steadfastly insisted that no job cuts or plant closures will result from the tie-up. WeÂ’ll see about that. In the meantime, weÂ’ve compiled an alphabetical list of all the vehicles currently sold in Europe and in North America by the various FCA and PSA brands, along with the years they debuted. We've gone into more detail about the European vehicles you might be less familiar with. The joint empire also has an antique store's worth of heritage-laced models and dormant brands, like Plymouth, Imperial, Simca, and Panhard, and it would have been even bigger had FCA not spun off Ferrari in early 2016. Alfa Romeo A legacy Italian sports car brand with roots in racing, Alfa Romeo has been struggling with declining U.S. sales. Giulia (2015): AlfaÂ’s rear-wheel drive sports sedan competes against German luxury sedans in North America and Europe. 4C (2013): The lightweight mid-engine rear-wheel-drive sports car is being phased out. Stelvio (2016): The Stelvio is a small luxury performance crossover that competes against the likes of the Porsche Macan and BMW X3 and is sold in both Europe and North America. Giulietta (2010): Sold in Europe, this compact hatchback is AlfaÂ’s entry-level model. After initially planning a rear-wheel drive 2020 update, the Giulietta is reportedly being nixed as part of FCAÂ’s latest product plans.   Chrysler Despite lending its name to its parent company, questions abound about the future of this legendary but faded brand, which is not offered in Europe. 300 (2011): Despite rumors of its pending demise, the four-door sedan lives on mostly unchanged for the 2020 model year, at least. Pacifica (2016): The successor to the Town & Country is ChryslerÂ’s bestselling model by a long shot and comes in gas-only and plug-in hybrid versions. Voyager (2019): ChryslerÂ’s newest minivan launches as its entry-level minivan for the 2020 model year.