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Chrysler to veer away from 'Imported From Detroit' message?

Claim some ground, control that ground and then expand. Chrysler, wandering the Earth like Kane from Kung-Fu when it came to brand message after the bailouts, pulled off the first two feats in only 120 seconds when its "Imported from Detroit" commercial aired during the 2011 Super Bowl. Two years later and now that the brand has a center in the minds of consumers, the Chrysler Group's head of marketing, Olivier Francois, says it's time to move away from the "Detroit" component of that slogan and express the "Imported" aspect.
It is, more precisely, about positioning Chrysler as genuine competition for imports and not Ford or General Motors, but rather Toyota on quality or Audi on technology. A report in Forbes said that Francois not only "wants to attract import owners to Chrysler vehicles by focusing on quality, technology, fuel economy and style," but to "take back the lead in these four things." That is the new understanding he wants people to infer from the idea of Detroit - that the nation's car capital isn't just a patriotic rallying point but a lively competitor for established giants.
Chrysler has been running ads that no longer refer to Detroit, and recent efforts have linked a specific character to each brand - like Jenny with Jeep and Steven with the Chrysler 300 - to create brand separation. Francois hasn't detailed what he plans to do to bolster Chrysler's upscale pretensions, but his efforts would be helped by CEO Sergio Marchionne loosing the pursestrings and the arrival of strong new product.

Detroit automakers mulling helping DIA avoid bankruptcy looting

It's not really a secret that the city of Detroit is in lots and lots of trouble. Even with an emergency manager working to guide it through bankruptcy, a number of the city's institutions remain in very serious danger. One of the most notable is the Detroit Institute of Arts, a 658,000-square-foot behemoth of art that counts works from Van Gogh, Picasso, Gauguin and Rembrandt (not to mention a version of Rodin's iconic "The Thinker," shown above) as part of its permanent collection.
Throughout the bankruptcy, the DIA has been under threat, with art enthusiasts, historians and fans of the museum concerned that its expansive collection - valued between $454 and $867 million by Christie's - could be sold by the city to help square its $18.5-billion debt.
Now, though, Detroit's hometown automakers could be set to step up and help save the renowned museum. According to a report from The Detroit News, the charitable arms of General Motors, Ford and Chrysler could be set to donate $25 million as part of a DIA-initiated campaign, called the "grand bargain." As part of the deal, the DIA would seek $100 million in corporate donations as part of a larger attempt at putting together an $816-million package that would be paid to city pension funds over 20 years. Such a move would protect the city's art collection from being sold off.

Huge Canadian sinkhole destroys four-lane road, swallows car

A major thoroughfare in the Canadian capital city of Ottawa was closed after a huge sinkhole opened beneath it. According to the CBC, the sinkhole appeared around mid-morning on Wednesday on Rideau Street near its intersection with Sussex Drive. The sinkhole, which initially formed over an unstable vein of sand, silt, and fractured rock, quickly spread across all four lanes of Rideau Street. A high-pressure natural gas line and a water main were shattered by the road collapse, filling the deep hole with water, gas, and fumes and forcing the evacuation of numerous surrounding buildings. All traffic save for buses and taxis had already been banned from the area due to excavation for a light rail station, but a Chrysler minivan parked along Rideau street fell into the hole as it expanded. Construction workers working in the light rail site evacuated safely once the road began collapsing, and no injuries were reported. Ottawa mayor Jim Watson told The Guardian that there was no sure way to tell how long repairs to Rideau Street would take. "It's a significant sinkhole in the downtown core. It has a major impact on our largest retail shopping center, one of our major hotels as well as one of the busiest intersections and bus routes." This is the second sinkhole to appear in downtown Ottawa in recent years. In 2014, a nearly thirty-foot wide sinkhole caused by excavation for the light rail system opened just a few blocks away from Rideau and Sussex. Watson stated that it is too soon to say whether or not Wednesday's sink hole was related to light rail construction. "We can't confirm whether the tunnel had any impact on the sinkhole or whether it was a water main break or whether it was a leak of some type that destabilized the soil." Watson went on to say that he hoped that city officials would be able to pinpoint the exact cause of the collapse soon. Related Video: News Source: The Guardian, CBC News Auto News Weird Car News Chrysler Minivan/Van sinkhole road