2006 Chrysler Sebring Touring on 2040-cars

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Is Chrysler's 'America's Import' campaign outdated or offensive? [w/poll]

Chrysler launched its America's Import campaign with a splashy ad during the Super Bowl starring Bob Dylan and featuring a whole bunch of patriotic imagery that included Marilyn Monroe, James Dean, factory employees and, of course, the city of Detroit. Since then, the brand has followed the original spot with even more ads using the same tagline. Not everyone is pleased, it seems, including The Detroit Free Press auto critic Mark Phelan, who's fed up with the marketing. In an editorial for the newspaper, Phelan claims that it's insulting to the US auto industry and its workers.
"The phrase 'America's import,' with its suggestion that 'import' equals 'better,' feels terribly dated, a relic of the 1980s. It's the rhetorical equivalent of hanging a pastel-hued 'Miami Vice' poster on your office wall," writes Phelan in the piece. Also, since some of the brand's cars are made in Canada, the line isn't even entirely true, he claims. Phelan goes on to praise the company's earlier Imported from Detroit commercials for getting the right message across and showing pride in the city.
While "America's Import" might be the tagline for Chrysler's ads, it's not the whole message. Subsequent ads keep the hard-working, patriotic imagery from the original Super Bowl spot but put a bigger emphasis on the Chrysler 200 that the commercials are meant to sell.

Marchionne says Fiat Chrysler can make 6 million cars per year

The combined Fiat Chrysler Automobiles will see its production capacity increase from a projected 4.6 million in 2014 to 6 million units once it completes its integration, according to statements made by FCA CEO Sergio Marchionne.
"With the initiatives we will announce in May, six million is accessible," Marchionne said during a Fiat shareholders' meeting in Turin, according to The Detroit News. Marchionne is aiming to complete the merger between the Turin, Italy-based Fiat and the Auburn Hills, MI-based Chrysler by the end of this year.
Increasing production by 1.4 million units is no small order, particularly when combined Fiat and Chrysler sales have increased only modestly in the past few years - only 4.4 million units were sold in 2013, and while 4.6 million is projected for 2014, 4.5 million is also a distinct possibility. Six million units per year has been Marchionne's self-imposed goal for the combined automaker, according to The News, claiming that FCA would need to crest that point to achieve profitability.

Buying bang for your buck: Chrysler 300 and Kia Cadenza

In today's car market a Chrysler or Kia with a base price of $30K can easily become $45K, just by checking a few random boxes. You can do the math – that extra $15K will cost you $300/month over the life (and death) of a 60-month payment book. If your goal is only to get places in a stylish sedan capable of staying with traffic, you can keep your outlay far closer to the base price of these cars. Although they may not appear on many shopping lists, there's a lot to like in the lower-spec versions of both Chrysler's 300 and Kia's upscale Cadenza. The Chrysler is relatively ancient among current product platforms, while the Cadenza was Kia's first upmarket initiative, now supplemented by the larger K900 and the fall debut of Kia's Stinger GT. But you will not find a better transportation value in a Kia showroom than its underappreciated Cadenza. Here's a closer look at both: CHRYSLER 300: This car is a testament to all that was right about the DaimlerChrysler merger of the late '90s. At the time of the 300 introduction, elements of its platform were taken from the Mercedes E-Class, and with proportions suggesting a mix of stately American and neoclassic German, the 300 continues to offer a "just right" mix of respectable accessibility. The guy owning the package store could "Dub" it, while Miss Daisy would have been eminently comfortable in its back seat. In 2017, the 300 is an outlier in the sedan landscape. This is a large four-door with rear-wheel drive (all-wheel drive is optional). But in a sea of Accord this or Avalon that, the 300 impresses as an almost-relevant update of sedans in your murky past. The attachment to Chrysler products of 50 years ago goes beyond the Hemi that might be under the hood; it's the entire vibe of a car company trying hard to distinguish itself in today's marketplace. Despite numerous updates, the Chrysler still seems last century, and that's just fine with older drivers with the cash – or credit rating – to consider a $40K car. Behind the wheel, Chrysler's 300 exhibits all we love about American motoring. You would never confuse the handling with 'crisp,' but it's competent, while the ride is almost sublime. This is a car that in fully-loaded form deserves a Hemi, but the V6 is generally unobtrusive, and might net you 30 mpg on the highway. The conventional, 8-speed automatic goes about its business exactly as an automatic should.