2004 Chrysler Sebring Convertible 2-door 2.4l on 2040-cars

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Why the Detroit Three should merge their engine operations

GM and FCA should consider a smaller merger that could still save them billions of dollars, and maybe lure Ford into the deal. Fiat-Chrysler CEO Sergio Marchionne would love to see his company merge with General Motors. But GM's board of directors essentially told him to go pound sand. So now what? The boardroom battle started when Mr. Marchionne published a study called Confessions of a Capital Junkie. In it, Sergio detailed the amount of capital the auto industry wastes every year with duplicate investments. And he documented how other industries provide superior returns. He's right, of course. Other industries earn much better returns on their invested capital. And there's a danger that one day the investors will turn their backs on the auto industry and look to other business sectors where they can make more money. But even with powerful arguments Marchionne couldn't convince GM to take over FCA. And while that fight may now be over, GM and FCA should consider a smaller merger that could still save them billions of dollars, and maybe lure Ford into the deal. No doubt this suggestion will send purists into convulsions, but so be it. The Detroit Three should seriously consider merging their powertrain operations, even though that's a sacrilege in an industry that still considers the engine the "heart" of the car. These automakers have built up considerable brand equity in some of their engines. But the vast majority of American car buyers could not tell you what kind of engine they have under the hood. More importantly, most car buyers really don't care what kind of engine or transmission they have as long as it's reliable, durable, and efficient. Combining that production would give the Detroit Three the kind of scale that no one else could match. There are exceptions, of course. Hardcore enthusiasts care deeply about the powertrains in their cars. So do most diesel, plug-in, and hybrid owners. But all of them account for maybe 15 percent of the car-buying public. So that means about 85 percent of car buyers don't care where their engine and transmission came from, just as they don't know or care who supplied the steel, who made the headlamps, or who delivered the seats on a just-in-time basis. It's immaterial to them. And that presents the automakers with an opportunity to achieve a staggering level of manufacturing scale. In the NAFTA market alone, GM, Ford, and FCA will build nearly nine million engines and nine million transmissions this year.

Weekly Recap: Chrysler forges ahead with new name, same mission

Chrysler is history. Sort of. The 89-year-old automaker was absorbed into the Fiat Chrysler Automobiles conglomerate that officially launched this fall, and now the local operations will no longer use the Chrysler Group name. Instead, it's FCA US LLC. Catchy, eh? Here's what it means: The sign outside Chrysler's Auburn Hills, MI, headquarters says FCA (which it already did) and obviously, all official documents use the new name, rather than Chrysler. That's about it. The executives, brands and location of the headquarters aren't changing. You'll still be able to buy a Chrysler 200. It's just made by FCA US LLC. This reinforces that FCA is one company going forward – the seventh largest automaker in the world – not a Fiat-Chrysler dual kingdom. While the move is symbolic, it is a conflicting moment for Detroiters, though nothing is really changing. Chrysler has been owned by someone else (Daimler, Cerberus) for the better part of two decades, but it still seemed like it was Chrysler in the traditional sense: A Big 3 automaker in Detroit. Now, it's clearly the US division of a multinational industrial empire; that's good thing for its future stability, but bittersweet nonetheless. Undoubtedly, it's an emotion that's also being felt at Fiat's Turin, Italy, headquarters as the company will no longer officially be called Fiat there. Digest that for a moment. What began in 1899 as the Societa Anonima Fabbrica Italiana di Automobili Torino – or FIAT – is now FCA Italy SpA. In a statement, FCA said the move "is intended to emphasize the fact that all group companies worldwide are part of a single organization." The new names are the latest changes orchestrated by CEO Sergio Marchionne, who continues to makeover FCA as an international automaker that has ties to its heritage – but isn't tied down by it. Everything from the planned spinoff of Ferrari, a new FCA headquarters in London and the pending demise of the Dodge Grand Caravan in 2016 has shown that the company is willing to move quickly, even if it's controversial. While renaming the United States and Italian divisions were the moves most likely to spur controversy, FCA said other regions across the globe will undergo similar name changes this year. Despite the mixed emotions, it's worth noting: The name of the merged company that oversees all of these far-flung units is Fiat Chrysler Automobiles. Obviously the Chrysler corporate name isn't completely history.

Chrysler prices updated 2021 Voyager and Pacifica line

Chrysler is updating the Voyager and the Pacifica with a fresh design, available all-wheel drive, plus a handful of improvements inside and out for the 2021 model year. Unsurprising, the changes come with a higher price. Priced at $28,730 including a mandatory $1,495 destination charge, the Voyager L remains the company's entry-level model, and it's $250 more expensive than the 2020 model. Next up is the LX, which starts at $31,540. It's followed by the fleet-only LXi model; if you operate a fleet, or if you're just curious, it's priced at $34,740. Moving up, the Pacifica is a nicer alternative to the Voyager with additional features, a more upscale look, and a correspondingly higher price. It's also offered with all-wheel drive and with a gasoline-electric hybrid powertrain, though the two options are not compatible. The entry point into the range is the Touring priced at $36,540 including the aforementioned destination charge, which is a $1,000 increase compared to the 2020 model.   Related: Least expensive vehicles to insure in America   New for 2021, all-wheel drive is a long-awaited $2,995 option that brings the Touring's price up to $39,535, while selecting the hybrid model bumps that figure to $41,490. Interestingly, the Touring and Touring L models are the only front-wheel drive, non-electrified variants of the Pacifica. Called Limited and Pinnacle, respectively, the next two are only available with one or the other, and they're priced accordingly. The top-of-the-line all-wheel drive Pinnacle is priced in luxury car territory at $54,885, while the hybrid starts at $52,340.  It's worth mentioning the positioning of the all-wheel drive and hybrid models is reversed as buyers move up in the trim hierarchy. Shop for a Touring L, and you'll pay $1,155 more for a hybrid van than for one equipped with all-wheel drive. Step up to the Pinnacle model, and all-wheel drive costs $2,545 more than the hybrid system. 2021 marks the end of the 35th Anniversary and Red S models. Don't expect a 36th, 37th, or 38th Anniversary model to appear, but a sportier-looking version along the lines of the Red S could reappear. Built in Canada, the 2021 Chrysler Voyager and 2021 Chrysler Pacifica will begin arriving in American showrooms in the fourth quarter of 2020. Although the minivan segment isn't nearly as important as it once was, it's still relatively big and several of its main players are receiving comprehensive updates for 2021.