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Chrysler releases Born Maker ad campaign for 2015 200 [w/video]

"The 200 sets the benchmark, for us, on how we plan to develop cars going forward." - Marissa Hunter
Is the 2015 Chrysler 200 the most important new product for Fiat Chrysler Automobiles? While it is certainly debatable, we'd be strongly inclined to say "yes." As the first competent midsize sedan that Chrysler has released in the better part of two decades, the new 200 is absolutely crucial to achieving the brand's goal of becoming FCA's "mainstream" manufacturer.

Consumer Reports says these are the worst new cars of 2014

Consumer Reports has announced its annual list of worst vehicles, a cringe-inducing contrast to its list of top vehicles. Ignominiously leading the way in 2014 is Chrysler, which has a staggering seven models listed.
Jeep nearly sweeps the small SUV segment by itself, with its Compass, Patriot and 2.4-liter version of the new Cherokee, while the only midsize sedans listed by CR were the Chrysler 200 and Dodge Avenger. The new Dodge Dart and the Dodge Journey round out CR's condemnation of Chrysler.
Ford is taking heat as well, with the Taurus, Edge and their counterparts from Lincoln all listed as the worst vehicles in their respective segments. Toyota doesn't fare much better, with its Lexus IS, Scion iQ and tC also making the list.

Undersized grille was #1 complaint of 2011-2014 Chrysler 300 owners

Not only did the 2005-2011 Chrysler 300 have a big ol' grille, it jutted ahead of the car. The grille was the metaphorical figurehead for the USS 300, and it did its job, making the sedan the Central Casting submission for "in-your-face styling" that rolled down the street winning the game of "Made You Look." The one-billion-dollar redesign for 2011 (pictured above) aimed for more upscale and less aggression - "a more grown-up look" - so the grille shrunk. And Chrysler 300 buyers hated that. So said Chrysler brand president Al Gardner to Edmunds, relating that the smaller grille was "the No. 1 issue" on the list of customer complaints about the model years from 2011 to 2014. It doesn't appear to have been much loved in-house, either, with Ralph Gilles having said of it, "Our previous generation of leaders didn't understand the car very well, and kind of forced this front end on us." That's why the grille on the 2015 model (pictured in 300S trim, inset) was aggrandized by 33 percent, although it's still not as large as on the first generation, and the more fluid design of the current car doesn't let it stand out as before. Gardner went on to say that designers "spent more time on the front end than on anything else," in search of, as Gilles put it, "the attitude it deserves." We'll soon find out if that increases the number of buyers it deserves as well. Related Gallery 2015 Chrysler 300: First Drive View 40 Photos News Source: EdmundsImage Credit: Copyright 2014 AOL Design/Style Chrysler Sedan