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Alfa Romeo to launch eight new products by 2018, increase sales to 400K units

Alfa Romeo will go back to being the brand people admire, according to CEO Harald Wester.
After a few streams of news on the various brands in the Fiat Chrysler family, here's the deluge we've been waiting for - Alfa Romeo. The legendary Italian brand is being pointed towards a renaissance, as shown by the brand's five-year plan.

Why this could be the perfect time for Apple to make a car play

While the automotive and technology worlds have been pouring billions into autonomous vehicles (AVs) and preparing to bring them to market soon as shared robo-taxis, Apple has mostly sat on the sidelines. Of course, Apple is the last company to ever make its intentions known, and the super-secret tech cult giant hasn't been totally out of the AV game based on the clues that have slipped out of its Cupertino, Calif., citadel over the past few years. Related: Apple self-driving cars are real — one was just in an accident News first broke in 2015 that it had assembled an automotive development team, in part by poaching high-profile talent from car companies, to work on a top-secret self-driving vehicle project code-named Titan. (Thank you very much, Nissan.) Apple also subsequently broke cover by making inquiries into using a Northern California AV testing facility and receiving a permit to test AVs on public roads in California. But then as the AV race started to heat up in the last few years, Apple reportedly began scaling back its car activities by downsizing team Titan. More recently, Apple's car project has shown signs of life with the hiring a high-level engineer away from Waymo and luring one Tesla's top engineers and a former employee back to Apple. It also inked a deal with Volkswagen to provide a technology platform and software to convert the automaker's new T6 Transporter vans into autonomous shuttles for employees at tech company's new campus. That is a far cry from giving rides to Wal-Mart shoppers, like Waymo is doing as part of its AV testing in Phoenix. But this could be the perfect time for Apple to enter the AV market now that ride-sharing is reaching critical mass and automakers and others are planning to deploy fleets of robo-taxis. Apple could easily establish a niche as a high-end ride-sharing service – and charge a premium – given its cult-like brand loyalty and design savvy. The growth of car subscription models could also play in Apple's favor since is already has many people hooked on paying for phones in monthly installments – and eager to upgrade when a new and better model becomes available. To achieve this, some believe Apple will fulfill co-founder and CEO Steve Job's dream of building a car. And as the world's first and only $1 trillion company it's sitting on a mountain of cash that certainly gives it the means. But other tech darlings like Tesla and Google have discovered how difficult it can be to build cars at scale.

Chrysler reveals 6.4-liter 2023 300C: Watch it live

[Update: The 2023 Chrysler 300C has been revealed.] Last week, Chrysler teased a new performance model to be unveiled on the eve of the Detroit Auto Show. The day has arrived, and Chrysler has remained tight-lipped about what exactly it plans to show, but based on the specs in the teaser (and Chrysler's diminutive lineup), we have a pretty good idea what we might see this evening.  Chrysler's teaser included a photo of the wheel from the 300 sedan, which not that long ago was offered in an SRT variant. The big, red Brembo caliper behind the face of this alloy suggests that we could be looking at a revival of the old SRT formula, likely with the combination of the 6.4-liter Hemi V8 and eight-speed automatic transmission — a pairing that was never offered on the old SRT model.  While this certainly isn't definitive, Chrysler said the new variant will be "one of the most powerful and luxurious special edition vehicles" in its brand history. The SRT model based on this generation of the 300 left the market in 2015 with 470 horsepower. Other models with the 6.4-liter offer as much as 485, so there's headroom here for a new model if Stellantis is so inclined. There's also the possibility that a supercharged Hemi could be introduced, or that AWD could enter the mix, but given the sunset status of Chrysler's current internal-combustion powertrains, it's unlikely that such a level of development money would have been thrown at a soon-to-be-discontinued model. But hey, Stellantis, we'd still love to see the Challenger SRT-10. Just saying.  Join us tonight at 6 p.m. EDT to find out exactly what Chrysler has in store.