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Chrysler Airflow being redesigned and renamed for production

The Chrysler Airflow concept is dead in name and form. Motor Trend spoke to Stellantis design chief Ralph Gilles, who said brand CEO Chris Feuell "wanted a statement that had literally zero to do with anything that you have seen today, even the Airflow concept car. It is evolving in a new direction." When MT spoke to Feuell about the name, she said, "There is a group of people who love the Airflow name and just as many who beg us not to use it." The magazine believes a new-to-the-brand name will get the nod, Chrysler perhaps hoping to perform a hard reset on buyer perceptions. The redesign is far enough along to have been previewed in Los Angeles earlier this year, Feuell saying reactions tell them "we have a hit on our hands," Gilles saying "It blew the doors off." We won't see it until next year, and no one at the brand has offered a clue about how it's changed from the Airflow concept now a couple of years old. We know Feuell is plotting a remake of the entire the Chrysler experience, from shopping its products online and at dealers to after-sales care. She's said before she wants Chrysler to become Stellantis' "startup brand," offering "clean mobility, seamless technology," and affordable pricing. Affordable doesn't mean what it used to mean, so we don't know where product planners intend to slot the coming vehicles. Tesla buyers have been mentioned as one of Feuell's targets, but we're clearly still in the early days of transformation when marketing Venn diagrams encompass aspirations and projections that will be whittled out as production nears. Even for all that, the Airflow didn't scream "Chrysler transformed!" save for its battery-electric powertrain. Chrysler's tracking like Jaguar at the moment, with a lean range for dealers until the EV revolution begins in 2025. And as with Jaguar, considering how long Chrysler's plateaued, putting it kindly, it's not surprising the boss wants a more compelling wrapper. When the Pentastar's two-row crossover debuts, it will sit on the STLA Large platform, offer 400- and 800-volt electrical architectures, and pack batteries that power up to 400 miles of range. More important, it will establish the baseline for the product overhaul leading to an entirely new portfolio by 2028. We'd love to see Chrysler get it right. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

The Chrysler brand could be axed under Stellantis management

MILAN — While running NissanÂ’s North American operations from 2009 to 2011, Carlos Tavares had a reputation for closely watching costs with little tolerance for vehicles or ventures that didnÂ’t make money. Experts say that means Tavares, currently the head of PSA Group, is likely to follow that blueprint when he becomes leader of a merged PSA and Fiat Chrysler Automobiles. The low-performing Chrysler brand might get the axe as could slow-selling cars, SUVs or trucks that lack potential. Already the companies are talking about consolidating vehicle platforms — the underpinnings and powertrains — to save billions in engineering and manufacturing costs. That could mean job losses in Italy, Germany and Michigan as PSA Peugeot technology is integrated into North American and Italian vehicles. “You canÂ’t be cost efficient if you keep the entire scale of both companies,” said Karl Brauer, executive analyst for the iSeeCars.com auto website. “WeÂ’ve seen this show before, and weÂ’re going to see it again where they economize these platforms across continents, across multiple markets.” Shareholders of both companies are to meet Monday to vote on the merger to form the worldÂ’s fourth-largest automaker, to be called Stellantis. The deal received EU regulatory approval just before Christmas. Tavares, who for years has wanted to sell PSA vehicles in the U.S., wonÂ’t take full control of the merged companies until the end of January at the earliest. He likely will target Europe for consolidation first, because thatÂ’s where Fiat vehicles overlap extensively with PSAÂ’s, said IHS Markit Principal Auto Analyst Stephanie Brinley. Europe has been a money-loser for FCA, and factories in Italy are operating way below capacity — a concern for unions, given FiatÂ’s role as the largest private sector employer in the country. “We are at a crossroads,Â’Â’ said Michele De Palma of the FIOM CGIL metalworkersÂ’ union. “Either there is a relaunch, or there is a slow agonizing closure of industry, in particular the auto industry, in Italy.” ItalyÂ’s hopes lie with the luxury Maserati and sporty Alfa Romeo brands, but De Palma said investments are needed to bring hybrid and electric technology up to speed. FiatÂ’s Italian capacity stands at 1.5 million vehicles, but only a few hundred thousand are being produced each year. Most factories were on rolling short-term layoffs due to lack of demand, even before the pandemic.

Junkyard Gem: 1978 Plymouth Volare Wagon

When it came time for Chrysler to retire the beloved but antiquated Dart and Valiant in the North American market, the Dodge Aspen and its Plymouth Volare twin were introduced for the 1976 model year. While the Aspen is better remembered today (partly because Aspens were in just about every cop TV show for a good decade and partly because Chrysler revived the Aspen name for a few years in the late 2000s), Plymouth's "small car with the accent on comfort" outsold the Aspen for every one of their five model years of production. Here's one of those Volares, a '78 station wagon with the Custom exterior and Premier interior packages, found in a Denver-area car graveyard recently. I thought this car looked very familiar, and it turns out that it spent many years parked in an alley driveway in my Denver neighborhood, next to a Dodge 600 sedan (which is still on the road; I saw it moving under its own power a few weeks ago). Back in the summer of 2020, I shot this photo for an episode of 24 Hours of Lemons Carspotting. Now I wish I'd talked a local Lemons team into offering a few bucks for this Volare, because it's better to race than to get crushed. Detroit went through an accent phase that started with the Volare and then continued with the Cadillac Allante and Oldsmobile Trofeo. The interior in this car still looks pretty good. This wagon has the exact same interior and exterior colors as the one in the Volare brochure that year. It's nicely equipped, with the optional 318-cubic-inch (5.2-liter) V8 and air conditioning (via the distinctive Chrysler V-twin compressor just in front of the carburetor). The base price on this car was $4,195 (about $19,890 in 2022 dollars), while the 318 cost $129 extra ($610 now). The A/C added $484 more ($2,295 today, and you can see how the price tag got bigger in a hurry with low-priced cars back in the 1970s). Believe it or not, a four-on-the-floor manual transmission was standard equipment in the '78 Volare with 318 engine, but I've never seen one so equipped; this car has the usual three-speed automatic. A cheap wagon like the Volare certainly wasn't going to come with a radio at the base MSRP (though a dealer might throw one in to sweeten the deal). This single-speaker, AM-only radio cost $74 extra ($351 in 2022 dollars).