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Marchionne says Fiat Chrysler can make 6 million cars per year

The combined Fiat Chrysler Automobiles will see its production capacity increase from a projected 4.6 million in 2014 to 6 million units once it completes its integration, according to statements made by FCA CEO Sergio Marchionne.
"With the initiatives we will announce in May, six million is accessible," Marchionne said during a Fiat shareholders' meeting in Turin, according to The Detroit News. Marchionne is aiming to complete the merger between the Turin, Italy-based Fiat and the Auburn Hills, MI-based Chrysler by the end of this year.
Increasing production by 1.4 million units is no small order, particularly when combined Fiat and Chrysler sales have increased only modestly in the past few years - only 4.4 million units were sold in 2013, and while 4.6 million is projected for 2014, 4.5 million is also a distinct possibility. Six million units per year has been Marchionne's self-imposed goal for the combined automaker, according to The News, claiming that FCA would need to crest that point to achieve profitability.

U.S.-Mexico border congestion is complicating automakers' lives

No matter where you fall on the political spectrum, there’s no denying that the U.S. has some significant challenges at its southern border. The droves of people attempting to cross the border from Mexico into the U.S. have complicated trade between the two countries as border authoritiesÂ’ limited resources and increasing political scrutiny have made it difficult to move goods. While that will have an impact on the prices of several consumer goods, it will also slow vehicle and parts shipments needed to keep the U.S. auto industry running. Automotive News reported that the Texas border has been particularly slow, as the state has implemented new screening measures for illegal crossings and drugs. That extra effort has had a severe impact on border logistics, to the point that Bloomberg estimated 19,000 trucks and $1.9 billion in cargo were stranded in Mexico waiting to cross. Officials said the delays have created wait times of up to 24 hours and a line of trucks 14 miles long. The delays will likely have a noticeable impact on the U.S. auto industry. Mexico manufactures millions of cars each year, the majority of which end up here. Nissan, General Motors, Stellantis and others have noted slight delays, but thereÂ’s little wiggle room for the Big 3 while the UAW strike rages on. Should the strike end, slowness at the border would make it difficult to ramp up production and make up for lost time. There have been some promising signs in recent times, such as the Bridge of the Americas between El Paso, Texas, and Ciudad Juarez, Mexico, reopening after a three-week closure. Still, the challenges created by border congestion have led some to take drastic measures. A few manufacturers have begun flying parts over the border, while General Motors noted that it was shipping components “on a limited basis” by sea. Related Video:

Marchionne hopes Apple will partner with Fiat

Apple wants to make a car. Fiat already makes cars. Therefore, Apple and Fiat should partner to make an Apple Car. Makes sense, right? Clearly, it's not quite that easy, but FCA chief Sergio Marchionne hopes that Cupertino will consider Fiat a worthy candidate for partnership, assuming, of course, that Apple follows through with its overtures into the automobile industry. Marchionne is, according to Bloomberg, a self-proclaimed "Apple freak" who owns every kind of product Apple makes. He suggests that he understands the tech company's needs and wants. "Apple has a language, and you have to be able to speak that language," said Marchionne. "Usually the industry comes into that dialogue with a high degree of arrogance as we know how to make cars. That's not very helpful as their syntax is worth more than our ability to build cars." By "syntax," we assume Marchionne means Apple's sleek and modern design language more than the code behind its software. It's interesting to note that the FCA CEO seems to indicate that Apple would bring more to any partnership than the automaker would. Fair or not, we'd wager that more buyers would care about a potential Apple Car's design and branding than would be concerned with which automaker helped assembled it. A partnership with Apple may be exactly the kind of cure that the FCA CEO believes ails the auto industry. After finding it impossible to further pursue industry consolidation, a tie-up with the massive tech industry, particularly Apple, could generate some much-needed positive cash flow. At present, though, it's all just conjecture – Apple hasn't offered any hints as to the true nature of its so-called Project Titan automotive project, and doesn't seem likely to anytime soon. Related Video: