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FCA facing class-action lawsuit over Grand Cherokee shifters

Fiat Chrysler Automobiles is now facing a multi-million-dollar class-action lawsuit over the recalled shifter design in the 2014 and 2015 Jeep Grand Cherokee, and the 2012 to 2014 Dodge Charger and Chrysler 300. Grand Cherokee owners, galvanized by Star Trek actor Anton Yelchin's fatal accident, filed the suit. According to The Wall Street Journal, the owners allege that FCA concealed the shifter's problems. On top of restitution, the class action suit is demanding a court order force FCA to issue a do-not-drive warning to owners of affected vehicles until it fixes the problem. FCA started distributing a software fix to dealers last week – according to the WSJ, the update will add more warnings about the shifter's position and will automatically kick the vehicle into park if the driver steps out. FCA's shifter problems have been bubbling under the surface as part of the company's recall issues. The US government dinged FCA with a $105 million fine last year for its recall practices (or lack thereof) last year, but things have exploded this week after Yelchin's death. The 27-year-old, best known for playing Ensign Pavel Chekov in the rebooted Star Trek film series, was killed after his 2015 Grand Cherokee rolled down his driveway and pinned the actor against a security gate. According to Jeep CEO Mike Manley, the company will dispatch engineers to analyze Yelchin's vehicle. Related Video:

Fiat Chrysler chief still says EVs can't make money

Add Sergio Marchionne's insistence that it's impossible to make money on electric vehicle production to death and taxes among things we can all count on. The Fiat Chrysler Automobiles CEO, speaking in an interview with UK's Car Magazine, implied that Tesla Motors was "the iPhone of cars." The metaphor may have been mixed, as iPhones make plenty of cash for Apple, whereas Tesla has never made an annual profit from its electric vehicles. But the implication was that automakers should stick to what they know, and they don't know smartphones. Forget any upcoming presidential debates, we're waiting for one between Marchionne and Tesla chief Elon Musk. As for the development of autonomous-driving features? Those are another story, says Marchionne, and an area where he's far more in line with Musk. That's because the technology required to make a car safely accelerate, brake, and steer on its own is far cheaper than making a car with an electric drivetrain that offers similar range and performance to a car with an internal combustion engine, he says. As opposed to electrification, Fiat Chrysler has been going the route of modifying conventional powertrains via wringing out more power out of progressively smaller engines, and mating them with eight- and nine-speed transmissions. As for EVs, credit Marchionne for his consistency. Fiat Chrysler has been selling the Fiat 500e since 2013. That year, Wards Auto named the 500e motor to its 10 Best Engines list, while the 500e won Road & Track's 2013 award for best electric car. Still, Marchionne has long said that Fiat only makes the vehicle for to satisfy zero-emissions vehicle mandates in California, and that the company loses as much as $10,000 for every 500e that it sells. Related Video: Featured Gallery 2014 Fiat 500e News Source: Car Magazine via Hybrid VehiclesImage Credit: Andrew Harrer/Bloomberg via Getty Images Green Chrysler Fiat Electric Sergio Marchionne

Chrysler launches new Ram ads and gears up for Super Bowl XLV [w/videos]

Perhaps no car company has made bigger splashes in the last two years at the Super Bowl than Chrysler, and the automaker's marketing chief, Olivier Francois, said today that he plans to be all over the big game again in February.
Last year, the company made an ad featuring Hollywood icon Clint Eastwood. The spot achieved viral status quickly when pundits charged that Eastwood's lines were politically motivated; meant to appeal to progressive voters/viewers favoring a second term for President Obama. In 2011, agency Wieden & Kennedy burst into the game with a now famous commercial featuring Eminem. Both ads have supported Chrysler's "Imported from Detroit" marketing platform.
Francois briefed reporters Monday at the Detroit Opera House while he also debuted a new series of ads for the Ram brand.