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Why FCA-PSA merger is no quick fix for their China problem

BEIJING — Fiat Chrysler and Peugeot owner PSA's merger is unlikely to provide a quick fix to their problems in China, as both companies have long struggled to find the right products at the right price for the world's top car market, analysts say. The companies said on Thursday they aimed to reach a binding deal in the coming weeks to create the world's fourth-biggest automaker by production volume. But scale alone will not make Italian-American Fiat Chrysler Automobiles (FCA) and France's PSA Group more competitive in a market where they have been slow to adapt to trends and win over consumers, leading their sales to lag far behind foreign rivals such as Volkswagen and General Motors. PSA does not have enough competitive SUV models, and neither company has enough electric and plug-in hybrid vehicles, or enough cars packed with hi-tech features for Chinese tastes, analysts say. In a market where 28 million cars were bought in 2018, FCA sold just 155,215, while PSA sold 257,723, according to consultancy LMC Automotive. At the end of September, FCA had a market share of 0.5% in China's passenger car market, while PSA's was 0.6%. Analysts say they have been squeezed by Japanese and local brands, which have product line-ups better suited to Chinese tastes at cheaper prices. "Both companies are very home-market centred and have failed to adapt to shifts in Chinese market preferences," said Bill Russo, head of Shanghai-based consultancy Automobility Ltd and a former senior Asia-based Chrysler executive. "Neither company has recognized and delivered on the trends of shared, connected and electric vehicles,” Russo said. That makes them ill-prepared to deal with further shifts in the Chinese market, which saw annual sales contract for the first time since the 1990s last year and is expected to see another drop this year. "China's overall market is experiencing a transmission and adjustment period," said Alan Kang, a Shanghai-based senior analyst at LMC Automotive. "It is very hard for these two companies, which do not have enough competitive up-to-date products, to quickly recover with the merger." FCA has a partnership in China with Guangzhou Automobile Group, which said on Thursday it backed the merger. PSA has been trying to reboot its operations in China.

The Aficianauto sets his lens on Black Beauty

In the short time we've known about the works of The Aficionauto, we've become fans of the video series highlighting some of the most famous and iconic movie/television cars ever. While past episodes featured cars from 1980s movies and tv shows, the latest video shows off the 1965 Chrysler Imperial affectionately known as Black Beauty We saw the Imperial for the first time at the 2009 Comic-Con; the car actually used in the 2011 action comedy The Green Hornet.
Of the 30 cars made for the movie, host Chris Rutkowski says that Sony only preserved two, and if you're a collector of movie cars, this one is currently being sold for $165,000. Scroll down to watch as Rutkowski takes Black Beauty for a spin through Beverly Hills, CA with its assortment of exposed weapons including the hood-mounted machine guns, numerous missiles and flame thrower.

Chrysler Town & Country plug-in hybrid minivan coming in 2015

Among the multitude of models that Fiat Chrysler Automobiles announced as part of its five-year production plan in May was a plug-in hybrid version of the Town & Country minivan for sometime in 2016. However, according to the latest pronouncement from company CEO Sergio Marchionne, that timetable may have been moved forward quite a bit.
Marchionne told Automotive News at the Paris Motor Show that the PHEV minivan would now be launching in late 2015. That strategy does seem a bit confusing, though, because the next-gen platform for the T&C isn't supposed to hit the road until sometime in 2016, according to the plan. So it's not clear whether the boss means the PHEV rides on the current chassis or if the new model is going on sale early.
The technology underpinning the new plug-in hybrid has been shrouded in mystery. However, during the five-year plan meeting, FCA claimed the model could earn fuel economy figures around 75 mpge. Chrysler previously tested a 25-unit fleet of them as part of a demonstration test in Auburn Hills, MI, in 2012, but that didn't go so well.