2002 Plymouth Prowler on 2040-cars

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Junkyard Gem: 1991 Chrysler LeBaron GTC Convertible

Chrysler's versatile front-wheel-drive K Platform saved the company from certain doom during the early 1980s, then spawned so many derivatives — including the vehicle that started the minivan revolution — that we can't keep track of all of them. One of the original K-cars was the affordably luxurious 1982 Chrysler LeBaron, which evolved into a snazzy convertible later in the decade. The LeBaron disappeared after 1995, replaced by the Sebring and the Cirrus, and I'm seeing fewer and fewer of these cars during my wrecking-yard explorations. Here's a sporty '91 convertible in a Denver-area yard. The top-of-the-line LeBaron convertible in 1991 was, in fact, badged by Maserati and came only with a Mitsubishi V6. That 141-horse engine was the base powerplant for the '91 LeBaron GTC, though an optional 2.5-liter, 152-horsepower straight-four could be purchased for the LeBaron (but not for the TC By Maserati). The "litre" spelling was considered very classy by Detroit during the 1975-2000 period. Whoever bought this car in the first place must have been a bit of a hell-raiser, because here's the 5-speed manual transmission that became increasingly rare in members of the K-Car family as automatics got cheaper. It also has the driver's-side airbag, which meant that those horrible automatic seat belts that ruined early-1990s cars weren't required. The interior has suffered much fading from the Colorado sun, but it started life as an exquisitely 1980s/1990s Bordello Red palace, all done up in pseudo-velour and hard plastic. Not quite 150,000 miles on the clock. 1992 was the last year for the LeBaron's pop-up headlights. That's just as well, because the mechanisms that opened the "eyelids" tended to get flaky as the years went by. ] This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. There Is No Luxury Without Engineering.

Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

Junkyard Gem: 2001 Plymouth Neon

Chrysler's Plymouth brand was created in 1928 (and named after a brand of twine favored by farmers), in order to compete against Ford and Chevrolet for entry-level car shoppers. Plymouth stayed in third place in the US-market new-car sales hit parade for most of the years through the early 1950s and remained a strong (if gradually shrinking) player for decades after that. By the 1990s, though, it was tough to distinguish Plymouths from Dodges and DaimlerChrysler announced in late 1999 that the Plymouth Division would be getting the axe. 2001 was the last model year for Plymouth, with just one kind of vehicle sold for that year: the Neon. Today's Junkyard Gem is one of those final Plymouths, found in a Denver self-service yard recently. In the years just before the DaimlerChrysler "merger of equals," Chrysler had attempted to make the Plymouth brand more interesting. An updated version of the old Plymouth ship emblem was created, a Plymouth-badged car on the Chrysler LH platform was planned, the PT Cruiser was going to be a Plymouth, and then there was the Prowler crypto-hot-rod. Those dreams of a revived Plymouth bit the dust once Herr Schrempp took over. The Prowler and Voyager became Chryslers, while the PT Cruiser never had even a single year of Plymouth badging. The only 2001 car sold as a Plymouth was the humble Neon. Since the very beginning of Neon production as a 1995 model, there never had been much difference between the Neons with Dodge badges and the ones with Plymouth badges, continuing the tradition of the Dodge/Plymouth Colt and Dodge Omni/Plymouth Horizon. Earlier generations of Plymouths (e.g., the Valiant) had been mechanically identical to their Dodge-badged siblings, but at least they looked different and had smaller price tags. In 2001, the MSRP of a base Dodge Neon was $12,715, or about $22,156 in 2023 dollars. The price of the base 2001 Plymouth Neon? $12,715. At least the Plymouth Division got two model years in which to sell the second-generation version of the Neon. The engine is the SOHC version of Chrysler's 2.0-liter straight-four, rated at 132 horsepower and 130 pound-feet. Sorry, 2001 Plymouth shoppers, your Neons didn't get the 150-horse version that Dodge Neon R/T and ACR models received that year. This car has some extra-cost goodies. There's this three-speed automatic transmission, which had a $600 cost ($1,036 in today's money). It has the $1,000 air conditioning option as well ($1,742 now).