2022 Chrysler Pacifica Touring L on 2040-cars

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Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

2017 Chrysler Pacifica isn't your parents' Town & Country [w/video]

I'm sick of people hating on minivans. There's something about two incredibly functional sliding doors that give people this idea that they've given up, and given in to family life. But if the van you see here had two fixed rear doors, and maybe an extra inch of ride height, it'd be gobbled up like mad as part of the growing crossover craze. So yes, the 2017 Chrysler Pacifica – that's right, Pacifica – is a minivan. But it's so packed full of features, technology, and functionality, that you really ought to look past those sliding doors. There promises to be an incredibly rewarding vehicle within. The 2017 Pacifica rides on an all-new platform, but dimensionally, it's similar to the outgoing Town & Country. That whole "ugh, minivans" thing is one of the reasons why Chrysler decided to axe the Town & Country name for 2017. Simply put, the target customers for the new minivan (young parents) would have grown up in their parents' Town & Country vans (or Caravans, or Voyagers...) in the 1980s. Three decades later, FCA wants to make it absolutely clear that this isn't just your parents' minivan. Why it chose to bring back the name of a lackluster part of its mid-2000s history, though, is anyone's guess. The 2017 Pacifica rides on an all-new platform, but dimensionally, it's similar to the outgoing Town & Country. It's a tenth of an inch shorter in length, about an inch wider, and roughly half an inch taller. The body itself looks great – influence from the 200 sedan is obvious up front, and around back in the taillights, and top-trim models can be had with 20-inch wheels – a big change from the old van, which topped out with 17-inch rolling stock. There's big weight-savings here, too – the Pacifica tips the scales at 4,330 pounds in base spec, which is over 300 pounds less than the Town & Country. Inside, it's more of the same from Chrysler. The interior design uses language brought up from the 200, and the different color and material choices look really rich, especially in Limited Premium trim. Of course, I'll wait to make final judgments on the cabin until I see it in base cloth spec, rife with kid fingerprints and french fries ground into the carpets. Up front, the Uconnect 8.4-inch touchscreen houses familiar infotainment functionality, and for backseat passengers, there's a new Uconnect Theater system, with a pair of 10-inch touchscreen displays.

Bob Lutz, UAW rep commend Chrysler for not bowing to NHTSA recall pressure [w/poll]

Bob Lutz, the well-known executive with a range of automakers including both General Motors and Chrysler, says he supports Chrysler for not caving under federal pressure to issue a recall on 2.7 million Jeep vehicles. The National Highway Traffic Safety Administration is arguing that the plastic fuel tanks positioned behind the axles of certain 1993-2004 Grand Cherokee models and 2002-2007 Liberty models may become punctured in a collision and potentially catch fire, so it has called upon Chrysler to recall the vehicles. 15 deaths and 46 injuries have been attributed to the issue. For its part, Chrysler has maintained that its models "met and exceeded" all safety applicable mandates when they were manufactured, and furthermore, they argue that the government agency's own data proves that the vehicles are no more dangerous than similar SUVs produced by other automakers at the time. As a result, it is taking the unusual step of refusing to recall the vehicles.
According to The Detroit News, Lutz says Chrysler is right to push back when the government is out of line. Lutz also said that he wished he could have done the same when NHTSA urged Chrysler to issue a recall on certain minivans back when he was with the automaker 25 years ago.
Meanwhile, United Auto Workers Vice President General Holiefield also defended Chrysler by saying, "Our legendary Jeeps are crafted with pride by our dedicated UAW American workforce who work tirelessly to ensure the utmost quality of each Jeep that is produced for customers."