2006 Chrysler Pacifica on 2040-cars

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Chrysler to veer away from 'Imported From Detroit' message?

Claim some ground, control that ground and then expand. Chrysler, wandering the Earth like Kane from Kung-Fu when it came to brand message after the bailouts, pulled off the first two feats in only 120 seconds when its "Imported from Detroit" commercial aired during the 2011 Super Bowl. Two years later and now that the brand has a center in the minds of consumers, the Chrysler Group's head of marketing, Olivier Francois, says it's time to move away from the "Detroit" component of that slogan and express the "Imported" aspect.
It is, more precisely, about positioning Chrysler as genuine competition for imports and not Ford or General Motors, but rather Toyota on quality or Audi on technology. A report in Forbes said that Francois not only "wants to attract import owners to Chrysler vehicles by focusing on quality, technology, fuel economy and style," but to "take back the lead in these four things." That is the new understanding he wants people to infer from the idea of Detroit - that the nation's car capital isn't just a patriotic rallying point but a lively competitor for established giants.
Chrysler has been running ads that no longer refer to Detroit, and recent efforts have linked a specific character to each brand - like Jenny with Jeep and Steven with the Chrysler 300 - to create brand separation. Francois hasn't detailed what he plans to do to bolster Chrysler's upscale pretensions, but his efforts would be helped by CEO Sergio Marchionne loosing the pursestrings and the arrival of strong new product.

This or That: 2005 Chrysler Crossfire SRT6 vs. 1984 Pontiac Fiero

Welcome to another round of This or That, where two Autoblog editors pick a topic, pick a side and pull no punches. Last round pitted yours truly against Associate Editor Brandon Turkus, and my chosen VW Vanagon Syncro narrowly defeated Brandon's 1987 Land Rover. In fact, it was, by far, the closest round we've seen, with 1,907 voters seeing things my way (for 50.8 percent of the vote) versus 1,848 votes for Brandon's Rover (49.2 percent). Sweet, sweet victory! For this latest round of This or That, I've roped Editor Greg Migliore into what I think is a rather fun debate. We've each chosen our favorite terrible cars, setting a price limit of $10,000 to make sure neither of us went too crazy with our automotive atrocities. I think we've both chosen terribly... and I mean that in the best way possible. 2005 Chrysler Crossfire SRT6 Jeremy Korzeniewski: Why It's Terrible: Taken in isolation, the Chrysler Crossfire isn't necessarily a terrible car. In fact, it drives pretty darn well, and there's a lot of solid engineering under its slinky shape. Problem is, that engineering was already rather long in the tooth well before Chrysler ever got its hands on it, having come from Mercedes-Benz, which used the basic chassis and drivetrain in a previous version of its SLK coupe and roadster. Granted, the SLK was an okay car, too, but even when new, it hardly set the world on fire with sporty driving dynamics. Chrysler took these decent-but-no-more bits and pieces from the Mercedes parts bin – remember, this car was conceived in the disastrous Merger Of Equals days – and covered them with a rather attractive hard-candy shell. Unfortunately, the super sporty shape wrote checks in the minds of buyers that its well-worn mechanicals were simply unable to cash, though an injection of power courtesy of a supercharged V6 engine in the SRT6 model, as seen here, certainly helped ease some of those woes. In the end, Chrysler was left with a so-called halo car that looked the part but never quite performed the part. It was almost universally panned by critics as an overpriced parts-bin special, which, I must add, was damningly accurate. As a result, sales were very slow, and within the first few months, dealers were clearancing the car at cut-rate prices, just to keep them from taking up too much of the showroom floor. Why It's Not That Terrible, After All: I can speak from personal experience when discussing the Chrysler Crossfire. You see, I owned one. Well, sort of...

Auto investor Kirk Kerkorian dead at 98

Kirk Kerkorian, among the most talked-about investors in the American auto industry in recent memory, died at the age of 98 in Los Angeles on Monday, June 15. The billionaire ran the investment company Tracinda Corp. and was the largest shareholder in MGM Resorts International. Kerkorian attempted to use his power as a well-financed investor to push the auto industry in some fascinating ways. In 2006, he used his nearly 10-percent stake in General Motors to push a merger with the Renault-Nissan Alliance. The deal made it as far as discussions, but eventually fell through. Kerkorian also attempted to purchase Chrysler - twice. According to Automotive News, the first effort came in 1995 with a $22.8-billion offer for the automaker, and soon after it failed the company merged with Daimler. Then in 2007, Kerkorian was back with a bid for $4.5 billion, but things eventually fell to Cerberus. The billionaire finished the trifecta by buying up $1 billion in Ford stock in 2008 to make Kerkorian the single largest investor in the company. However, the situation didn't last long, and by the end of that year, he had unloaded the shares. According to Automotive News, Kerkorian was ranked by Forbes as the world's 41st richest man in 2008 with a net worth of $16 billion. News Source: Automotive News - sub. req.Image Credit: Joe Cavaretta / AP Photo Celebrities Earnings/Financials Chrysler Ford GM obituary