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Chrysler UConnect wins AOL Autos Technology of the Year Award

The first annual AOL Autos Technology of the Year Award has been won by Chrysler's upgraded UConnect system.
Over 35 entries were considered and narrowed down to six finalists in three categories: Connectivity, Telematics and Active Safety. The judges, which included editors from AOL Autos, Autoblog and Engadget, as well as a number of other auto and tech journalists and luminaries, chose UConnect over the MyFord Mobile app, Audi Connect with Google Maps, Cadillac CUE, Honda's LaneWatch technology and Nissan's Tire Pressure Alert and Refill System. Even readers who were polled on which technology should win chose UConnect.
AOL Autos Editor in Chief David Kiley remarked that Chrysler's UConnect deserved the first Technology of the Year Award not because of what it does, but for how UConnect performs every time it's used. Kiley went on to say UConnect works the way it's supposed to, fills a need and puts a smile on your face. By meeting those requirements, UConnect very much deserved AOL Auto's first Tech of the Year award.

Bob Dylan to star in Chrysler Super Bowl spot [w/videos]

Billboard reports that Bob Dylan will be working with Chrysler again, this time starring in a Super Bowl ad expected to showcase the company's new 200 sedan. The rock icon first tied up with the Chrysler Group late last year when a commercial for the new 2014 Jeep Cherokee used Dylan's unreleased cover of Blind Willie Johnson's "Motherless Children" for its soundtrack.
The last big-game commercial for the 200 used Eminem in 2011 to introduce us to the outgoing 200 and the tagline-turned-mini-movement, "Imported from Detroit." Since then, Clint Eastwood, Berry Gordy, Jr., and America's farmers have taken turns impressing us with Chrysler Group's wares. It isn't yet known what song will be used for the spot. Speaking of the coming ad, company CEO Sergio Marchionne said, "Someone made the comment to me that I had the right commercial in 2011 and the wrong car. I think we now have hopefully the right commercial and the right car."
It's not Dylan's first outing with a carmaker, having starred in a spot to promote the Cadillac Escalade in 2007. Nor will it be the only Dylan music we get during the Super Bowl, the singer having licensed a track that's used in a one-minute commercial for Chobani Greek yogurt.

Long winter means most automakers won't curb summer shutdown

A lot more happened during this latest brutal winter than days of snow and Netflix binges. Automotive sales took a battering. After all, going out car shopping when it's eleventy-billion degrees below zero isn't a good time.
Because of this Old Man Winter-induced sales slump, inventories are abnormally high as we head into the summer car buying season. That's led some analysts to predict that automakers will be more inclined to idle factories this summer, in a bid to trim some of the built-up inventory. Traditionally, American manufacturers offer up a two-week break in the middle of summer, although the burgeoning sales of the past few years have seen this practice become less popular.
"We're likely not going to see an acceleration this year," Jeff Schuster, a senior vice president at LMC Automotive, told The Detroit News. "We'll see production increases in 'pockets' but I don't know if it will be as widespread as in recent years."