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Is Chrysler's 'America's Import' campaign outdated or offensive? [w/poll]

Chrysler launched its America's Import campaign with a splashy ad during the Super Bowl starring Bob Dylan and featuring a whole bunch of patriotic imagery that included Marilyn Monroe, James Dean, factory employees and, of course, the city of Detroit. Since then, the brand has followed the original spot with even more ads using the same tagline. Not everyone is pleased, it seems, including The Detroit Free Press auto critic Mark Phelan, who's fed up with the marketing. In an editorial for the newspaper, Phelan claims that it's insulting to the US auto industry and its workers.
"The phrase 'America's import,' with its suggestion that 'import' equals 'better,' feels terribly dated, a relic of the 1980s. It's the rhetorical equivalent of hanging a pastel-hued 'Miami Vice' poster on your office wall," writes Phelan in the piece. Also, since some of the brand's cars are made in Canada, the line isn't even entirely true, he claims. Phelan goes on to praise the company's earlier Imported from Detroit commercials for getting the right message across and showing pride in the city.
While "America's Import" might be the tagline for Chrysler's ads, it's not the whole message. Subsequent ads keep the hard-working, patriotic imagery from the original Super Bowl spot but put a bigger emphasis on the Chrysler 200 that the commercials are meant to sell.

Question Of The Day: Most overlooked heroic engine?

All of us know that the small-block Chevrolet V8 was a masterpiece of engineering that made the high-performance overhead-valve V8 affordable to the masses, and that the Mercedes-Benz OM617 diesel is basically immortal, and that the Toyota R engine defined what it means for a vehicle to be considered Warlord Grade. The AMC straight-six. The Model T engine. The Volvo Redblock. Those engines get the respect they deserve. But what about the engines that we don't think much about, the ones that worked hard in their millions and somehow missed attaining legend status? The list of engines beloved by their aficionados but not thought of often by the rest of us goes on and on: the Renault Ventoux, Mitsubishi 4G1, MeMZ-968, and so on. But my vote goes to the Chrysler flathead straight-six. This engine was produced starting in 1929 and was still being made for stationary industrial use in the early 1970s. It powered just about every type of Chrysler vehicle made for decades, hauled supplies for all the major Allied armies in World War II, and was even developed into a five-bank, 30-cylinder tank engine. It was simple and reliable and outlived most of its competition, and you rarely hear much about it these days. What's your choice?

Airbag recall widens to include BMW, Chrysler, Ford and Toyota

The recall of faulty airbag inflators supplied by Takata has exploded today to grow to seven automakers. In most cases, only models in certain high-humidity regions were affected because the National Highway Traffic Safety Administration found in its investigation that moisture played a roll in determining whether there would be a problem. However, some companies opted for national campaigns. The exact number of affected models for these campaigns isn't yet known at this time.
BMW is recalling an undisclosed number of 325i, 325Xi, 330i and 330Xi models from the 2001 through 2005 model years and the 2001-2006 model year versions of the 325Ci and 330Ci for the driver side and passenger side inflators. Only vehicles currently registered in Florida, Puerto Rico, Hawaii and the US Virgin Islands are covered under this recall.
Neither Chrysler's filing with NHTSA nor its press release list the specific models affected, but a company spokesperson told Autoblog that at this time it only covers the driver and passenger side inflators for the 2006 Dodge Charger in Florida, Puerto Rico, Hawaii and the US Virgin Islands