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2015 Chrysler 200 earns Top Safety Pick+ [w/video]

If safety is a priority in your next car purchase, the 2015 Chrysler 200 looks like a pretty good bet, according to a recent evaluation from the Insurance Institute for Highway Safety. The new sedan scored top marks in all of the agency's crash tests and a "Superior" score from its optional front crash prevention system to earn it a Top Safety Pick+ rating. In the latest small overlap front crash test (video below), the new Chrysler nabbed a score of "Good," the IIHS's top rating. In the 40-miles-per-hour evaluation of the front 25 percent of the vehicle, the agency found that there was a low risk of serious injuries. The safety systems kept the dummy's head in position, and the side airbags protected it well. It also beat out the previous generation 200 that only had an "Acceptable" in that test. As part of its "Superior" score, the front crash prevention system was able to completely stop the 200 in the IIHS 12-mph test and significantly slowed it down from 25 mph. Scroll down to watch the carnage unfold as the sedan gets put through the small-overlap crash and read the official IIHS announcement of its results. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. All-new Chrysler 200 aces small overlap front crash test, earns TOP SAFETY PICK+ ARLINGTON, Va. - The redesigned 2015 Chrysler 200, a midsize moderately priced car, earns the top rating of good in the Insurance Institute for Highway Safety's small overlap front crash test, a step up from the previous generation's rating of acceptable. With good ratings in all five of the Institute's crashworthiness evaluations, plus an available front crash prevention system that earns a superior rating, the 200 qualifies for the IIHS TOP SAFETY PICK+ award. In the small overlap test, the driver's space was maintained well, and injury measures recorded on the dummy indicated a low risk of any significant injuries in a real-world crash of this severity. The dummy's head was well controlled by the frontal airbag, which stayed in position during the crash. The side curtain airbag deployed and had sufficient forward coverage to protect the head from contact with side structures. The 200 earns a good rating in every measurement category for small overlap protection including structure, restraints and dummy kinematics, and injury measures for the head and neck, chest, pelvis, and legs and feet.

FCA reportedly joins the crowd skipping this year's Paris Motor Show

It's likely FCA vehicles will not be seen at the Paris Motor Show this year. Automotive News is reporting that Fiats, Alfa Romeos, Jeeps and Abarths will not be a part at the show, based on information circulating in the French media. There's a possibility that Maseratis will be displayed at a special section dedicated to upscale cars, but Maserati too will not have a show stand of its own. Ferrari will have a stand, but as it happens, the supercar maker has been a standalone brand since 2015. Skipping the Paris show follows FCA's decision not to take part in the Frankfurt show last year, and the two shows alternate as the biggest autumnal automotive show in Europe. Volkswagen will also not attend the event, and neither will Ford, Nissan or Infiniti. This has become a problem for car shows worldwide, including Detroit's North American International Auto Show. FCA has not released a formal statement about the matter, but a FCA spokesman, quoted by the French magazine L'Argus, reportedly said that the sales and publicity brought in by the show stand would not justify the costs of attending. The news mirrors Volvo's newly announced plan to not take part at the next Geneva Motor Show, but to arrange "bespoke activities" to introduce its cars instead. Related Video:

Chrysler to veer away from 'Imported From Detroit' message?

Claim some ground, control that ground and then expand. Chrysler, wandering the Earth like Kane from Kung-Fu when it came to brand message after the bailouts, pulled off the first two feats in only 120 seconds when its "Imported from Detroit" commercial aired during the 2011 Super Bowl. Two years later and now that the brand has a center in the minds of consumers, the Chrysler Group's head of marketing, Olivier Francois, says it's time to move away from the "Detroit" component of that slogan and express the "Imported" aspect.
It is, more precisely, about positioning Chrysler as genuine competition for imports and not Ford or General Motors, but rather Toyota on quality or Audi on technology. A report in Forbes said that Francois not only "wants to attract import owners to Chrysler vehicles by focusing on quality, technology, fuel economy and style," but to "take back the lead in these four things." That is the new understanding he wants people to infer from the idea of Detroit - that the nation's car capital isn't just a patriotic rallying point but a lively competitor for established giants.
Chrysler has been running ads that no longer refer to Detroit, and recent efforts have linked a specific character to each brand - like Jenny with Jeep and Steven with the Chrysler 300 - to create brand separation. Francois hasn't detailed what he plans to do to bolster Chrysler's upscale pretensions, but his efforts would be helped by CEO Sergio Marchionne loosing the pursestrings and the arrival of strong new product.